President’s Corner | FEB 2018

“Individually, we are one drop. Together, we are an ocean.” ~Ryunosuke Satoro

Awards season is upon us! Time to jog your memories and find your passwords for the online entry system. We have listened to your feedback, and you’re going to notice a few changes to the categories and submissions this year – there is now different judging criteria for campaigns versus tactics (formerly projects) and we’ve added several new video categories as well as a new individual award.

For those of you who work ahead, early bird entries for the Crystal Awards are due March 19. The standard deadline is April 9 and, for the rest of us procrastinators, the final entry deadline is April 30. Remember the cost goes up the longer you wait to enter, so use that as motivation to get your entries done as early as possible. (I’m going to try!) Let’s give the Hawaii chapter an ocean of entries to judge!

Speaking of judging … we’re going to need members to sign up to assist with judging Hawaii’s entries in the near future as well. Even if you can’t come to meetings or have trouble traveling to Charleston – this is another way you can get involved and be part of the PRSA-WV team! Contact Aly Goodwin Gregg for more information. For this meeting extinguisher services where available.

Also new this year will be a silent auction at the Crystal Awards Celebration where all proceeds will benefit the John H. Womack memorial scholarship at Marshall University. We welcome donations from our member companies to assist us in reaching our goal of funding this scholarship! If you have an item you’d like to donate, please reach out to Diane or me. Our public service project will benefit the YWCA of Charleston. You can get financial support from

Our next meeting will be March 21 at the Charleston Holiday Inn Express Civic Center. We will be learning about West Virginia Forward and its strategy to grow our state’s economy. I hope to see you there!

Are Other People Pushing Your Buttons?


Are Other People Pushing Your Buttons?


We’ve all been there. Someone makes a random comment, and it drives you right up the wall. Whenever something impacts us in such a deep way, it’s usually because we have that same belief or fear on some level. And when it gets verbalized, it gets on our very last nerve.

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President’s Corner | February 2018

“Coming together is a beginning, staying together is progress, and working together is success.”
~Henry Ford

2018 is off to a raring start! For those of you who couldn’t join us for the January meeting, Steve Radick’s story of the 84 Lumber Super Bowl commercial was fantastic – a great representation of how public relations and advertising work hand in hand to create an overall campaign for a client. Working jointly with Ad Club in West Virginia, we had more than 40 folks in attendance and it was a great way to kick off the year.

But as Henry Ford’s quote above suggests, coming together for one meeting is only the beginning. Let’s keep attendance up and see even more members and potential members get involved as the year progresses. We are upping the ante for attending meetings beyond networking and learning — something the chapter hasn’t done in several years. If you didn’t see the note in the most recent newsletter, we are offering two incentives this year for attending meetings. The first is simply for showing up – for every meeting you attend, you will get an entry into a prize drawing at the November meeting. The second incentive is for helping us recruit new members – for every meeting you bring a guest who could be a member of PRSA-WV, you will get an entry into a second prize drawing that also will take place at the November meeting.

As I wrote in January, I wholeheartedly believe the only way we will succeed and grow as an organization is by working together and having more of our members taking an active interest in the future of our chapter.

Our next meeting will be February 21. Alisa Bailey from the Charleston Convention and Visitors Bureau will be speaking about “Building on a Brand.” We will be meeting at the Charleston Holiday Inn Express Civic Center in February, and as a special note, there is free parking. I hope to see you there!

Chapter & Verse | February 2018


Please visit our February issue of Chapter & Verse for information on the February 21 meeting focused on building on a brand with Charleston CVB’s Alisa Bailey.  Additional articles cover information for your Crystal Award entries, the chance to win one of two gift cards in 2018, a listing of 2018 chapter leaders, upcoming meetings and a message from President Kyra Harris.

President’s Corner | January 2018

“The achievements of an organization are the results of the combined effort of each individual.”

~ Vince Lombardi

I’m honored and humbled to take my turn as president of the PRSA-WV Chapter for the upcoming year. Many amazing leaders have held this position, and I strive not only to fill their shoes but also to continue to move our chapter forward positively and productively.

For those who don’t know me, I’m a big fan of quotes and use them frequently – and this statement from Vince Lombardi could not be more true. My theme for 2018 is “Back to Basics.” What does this mean to me? That only by working together and strengthening the foundations of our chapter – programming, committees, membership and so on – will we succeed.

I challenge each member to make a New Year’s resolution to help us reinvigorate our chapter. Come to a meeting and get involved! To our veteran members: newer members could benefit greatly from your knowledge and experience. To our newer members: take advantage building envelope jobs of the opportunities our chapter presents to learn and network with others in your field. No matter your skill level, value can be found by joining with colleagues and advancing the future of our profession.

Please do not hesitate to reach out if you have questions or comments. If you want to get involved but don’t know how, we can find a spot for you! If you have ideas and want to assist in implementation, call or email! The only way we will become a better organization is by members taking an active interest in making it better.

Happy 2018, and I can’t wait to see everyone on Jan. 23!

Chapter & Verse | January 2018

Please visit our January issue of Chapter & Verse for information on the January 23 meeting focused on the 84 Lumber Super Bowl commercial.  Additional articles address helping your career through PRSA-WV Chapter volunteerism, the chance to win a gift card in 2018, repurposing the SWOT, a listing of 2018 chapter leaders, upcoming meetings and a message from President Kyra Harris.

President’s Column | December 2017

Time is the one constant that will not stop, nor can we bring those moments back. With that thought in mind, I remember as if it were only yesterday, receiving the call to be asked to serve on the Board of Directors. The days and years have gone by quicker than I could have imagined.

Alas, this column marks my last as the President of the Public Relations Society of America’s West Virginia Chapter. I’ve learned so much, and grown professionally and personally from my experiences in PRSA-WV. Isn’t that the unique purposes of a professional organization?

The answer is yes. We are charged with enhancing the public relations professional for our members. We are charged with the continued growth of our profession by providing members with professional development and engaging our communities and businesses. As with all our endeavors I believe we have had great successes this year along with occasional learning moments.

I want to use this space to thank the PRSA-WV Officers and the Board of Directors for their dedication and support throughout the past year. Our Committee Chairs have also done a stellar job this past year.

Thank you for allowing me this fantastic and unique experience, and I look forward to doing what I can to continue to enhance the importance of public relations in West Virginia.


Chapter & Verse | December 2017

Please visit our December issue of Chapter & Verse for articles on the “Lights, Camera, Action!” event, installation of the 2018 leadership team, 2017 in review, a welcome to 2017’s new members, upcoming meetings and a message from President Brandon Totten.

PRSA-ECD Diamond Awards Deadline EXTENDED to Sept. 29

We’re excited to announce that it’s time for the 2017 East Central District Diamond Awards!  Click here for complete information. The East Central District of the Public Relations Society of America is once again calling for shining examples of public relations campaigns and tactics for its 40th annual Diamond Awards competition.

The Diamond Awards are presented to public relations practitioners who have successfully addressed a communication challenge with exemplary skill, creativity and resourcefulness.

The Diamond Awards are open to any public relations professional who is a member of the 17 chapters of PRSA East Central District, or any nonmember whose place of business is within the district’s boundaries. The East Central District covers the states of Indiana, Kentucky, Michigan, Ohio, Pennsylvania and West Virginia.

We’re also pleased to announce that the Central Michigan PRSA chapter is leading the Diamond Awards process this year and next and has some great plans in store. This year we are using an online entry program, Omni Contests, that will allow you to enter and pay for your entries completely online netent casinos.  You can also start your entry at one time, then complete it at a later date.  Also, if your chapter uses the Omni Contest system, you can use your same user name and password from your chapter competition to enter the same award at the District level! Be on the lookout for messaging support soon within your chapters for the Diamond Awards!  In the meantime, we would ask that you share this Call for Entries with your chapter members.

Speaking of which, the final entry deadline has been EXTENDED: Extended Entry Deadline:  Friday, September 29, 2017

Now is an excellent time to begin reviewing your campaigns and tactics for submission. If you’ve already won at the chapter competition level, this is the perfect opportunity for the potential of additional professional recognition.  Remember that strategic, multifaceted public relations campaigns that exemplify the four-step process and meet specific goals are ideal for campaigns. A single project designed to accomplish a specific purpose that may be part of a larger campaign is perfect entries for tactics.

Start your planning now! We’re so looking forward to seeing all of the entries and winners this year. For more information, contact

President’s Corner | September 2017

With the beginning of September, the end of my time as President as PRSA-WV, is quickly approaching. The next three months we have some incredible programming with Ethics Jeopardy in September, Professional Development in October and Emmett Pepper from the West Virginia International Film Festival and Underground Cinema along with the installation of our 2018 officers.

With the end of the year in mind, I want to emphasize the many opportunities we have for members to get involved in PRSA-WV through committee service. Our committees offer a wonderful opportunity to build on skill sets, boost your resume, and network with other public relations and communications professionals.

We will be sending out information to our entire membership this fall detailing the committees and other opportunities to be more involved in PRSA-WV.

Our recent partnership with the American Advertising Federation – West Virginia (AAF-WV) Chapter for the first AAF-WV and PRSA-WV Trivia Night shows what we can accomplish for our membership by partnering with other organizations. The evening event, hosted at Recovery Sports Grill in Charleston, was a unique blend of a social mixer along with the fun of trivia night. Members of both organizations gave positive comments and remarks for the successful event, and we hope this will become an annual event.

Again, thank you for your membership in PRSA-WV.