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February 2018

Building On a Brand

February 21, 2018 @ 12:00 pm - 1:15 pm
Holiday Inn Express Civic Center, 100 Civic Center Drive
Charleston, WV 25301 United States
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President and CEO of the Charleston Convention & Visitors Bureau Alisa Bailey will discuss how Charleston is transforming its image through a multi-year brand development process. Bailey will discuss: • The Hip, Historic…Almost Heaven brand promise • The CVB’s target markets • Four pillars of brand messaging and the results! • The evolution of its "From the Hip" campaign. Bailey has been the head of the CCVB since 2012. She is the former President of the Virginia Tourism Corporation and…

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March 2018

Moving WV Forward

March 21, 2018 @ 12:00 pm - 1:15 pm
Holiday Inn Express Civic Center, 100 Civic Center Drive
Charleston, WV 25301 United States
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West Virginia Forward is a collaboration among the West Virginia Department of Commerce, West Virginia University, and Marshall University to identify short-term, larger-scale projects that will boost West Virginia’s economic development efforts. The collaboration was supported by analysis from McKinsey & Company, which was focused on trending business sectors that could provide potential avenues for job growth and economic stability. While all possibilities are being considered, a few key opportunities include workforce, business climate, entrepreneurship and infrastructure. This collaborative partnership…

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May 2018

How CreateAthon@WVU Helped Community Organizations

May 16, 2018 @ 12:00 pm - 1:15 pm
Holiday Inn Express Civic Center, 100 Civic Center Drive
Charleston, WV 25301 United States
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What do you get when you combine creative WVU students, area professionals and three local nonprofits for 24 hours? CreateAthon@WVU, the event that puts students and professionals to the challenge of creating pro bono marketing materials for three local nonprofits, Around the clock, each team worked alongside professional mentors to prepare pro-bono marketing and communications materials.  The work completed by each team will be implemented by one of three nonprofit organizations. Participating nonprofit organizations benefitting from CreateAthon@WVU in 2018 were Friends…

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June 2018

2018 Crystal Awards Celebration

June 13, 2018 @ 5:30 pm - 8:30 pm
Culture Center, 1900 Kanawha Blvd E
Charleston, WV 25305 United States
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Join us on Wednesday, June 13, when we present the Crystal Awards and honorable mention certificates for outstanding campaigns and projects for 2017. Additionally, awards will be presented for Best in West Virginia (campaign) and a number of individual honors. Internationally-known jazz musician Bob Thompson will provide our entertainment during the reception. This year’s master of ceremonies will be Charlie Cooper. This is an excellent opportunity to invite clients and coworkers to the Crystal Awards Celebration to recognize your work.…

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July 2018

True Spin

July 18, 2018 @ 12:00 pm - 1:30 pm
Holiday Inn Express Civic Center, 100 Civic Center Drive
Charleston, WV 25301 United States
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Hear from Ann Green, one of our own, and author of "True Spin: The Industrial Manager's Guide to Effective, Honest Public Communications." Since the December 1984 disaster in Bhopal, India, the way companies who operate industrial facilities communicate with the public changed forever.  Where environmental, health and safety issues are concerned, open communications are not just ideal -- they are required.  Ann will share with us how your company can save money, improve relations with the communities in which you…

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August 2018

PRSA at the Park

August 15, 2018 @ 6:00 pm - 9:30 pm
Appalachian Power Park, 601 Morris Street
Charleston , WV 25301 United States
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Join us on Wednesday, August 15, for PRSA at the Park! This is a casual summer evening with baseball, hot dogs, friends and more at Appalachian Power Park watching the West Virginia Power take on Columbia. Meet your communications peers, learn about PRSA and enjoy the baseball game! Thanks to our sponsor, Appalachian Power, we will be enjoying an evening on the Power Park Party Deck. Your meeting fee includes a ticket to the game with access to the Party…

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September 2018

PRSA-WV Partners with United Way Day of Caring

September 19, 2018 @ 1:30 pm - 4:30 pm
Nitro Food Pantry, 20th Street
Nitro, WV
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Free

Join us from 1:30 p.m. to 4:30 p.m. for our United Way Day of Caring project! PRSA-WV Chapter is seeking six volunteers to help us help the Nitro Food Pantry on 20th Street. We will be painting floors for them.  This event immediately follows our chapter meeting, so please come help! If you can help, please contact Courtney Johnson with your tee-shirt size.

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October 2018

PRSA-WV Professional Development Seminar

October 17, 2018 @ 9:30 am - 4:00 pm
Innovation Center @ The University of Charleston, 2300 MacCorkle Ave., SE
Charleston, West Virginia 25314
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For some of us, it's been a long time since we've gone over campaign best practices.  How do we get accurate, useful information when conducting research?  Are we using the SMART method to set objectives?  Do we create effective strategies and tactics?  How can campaign measurement be used to build future success? Plan now to join us at the University of Charleston Innovation Center on April 18 for "Back to Basics: Campaigns 101," the fall professional development session for PRSA's West Virginia…

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November 2018

AI: Benefits for Communicators

November 30, 2018 @ 11:30 am - 1:30 pm
WVU Reed College Of Media | Media Innovation Center, 62 Morrill Way, Evansdale Crossing Bldg., 4th Floor
Morgantown, WV 26506
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Are you interested in learning more about the promise and benefits of emerging technologies like AI (artificial intelligence)? Then mark your calendar and plan to join us for an educational experience designed for communication professionals. For this luncheon, we are elated to host Jacelyn Swenson, leader of strategic partnerships, events, and corporate communications at IBM. Swenson will share how AI and other technologies can benefit communicators. In this interactive session, you will learn how AI and other technologies can enhance…

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January 2019

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