For some of us, it’s been a long time since we’ve gone over campaign best practices. How do we get accurate, useful information when conducting research? Are we using the SMART method to set objectives? Do we create effective strategies and tactics? How can campaign measurement be used to build future success? Plan now to join us at the University of Charleston Innovation Center on April 18 for “Back to Basics: Campaigns 101,” the fall professional development session for PRSA’s West Virginia Chapter.
Registration will begin at 9:30 a.m., with our first session starting at 10:00 a.m. That first session, presented by Joe Long, APR, of West Virginia State University, will focus on research and will cover the traditional methods of research and how to conduct research to gather accurate, useful information, as well as ways research is changing with technology and social (digital) media. We will have a break from 11:00 to 11:15 a.m., when the topic moves to goals and objectives, with The Manahan Group President and CEO George Manahan covering the best ways to set effective goals and objectives, including the SMART method.
We will have lunch at 12:15 p.m., including a discussion with Cathryn Harris, APR, Fellow PRSA of PRSA’s code of ethics and the core values of ethical practice in public relations.
From 1:30 to 2:30 p.m., we turn to strategies and tactics, learning from Alderson-Broaddus University’s Jim Owston how they differ from one another and how they work together to achieve goals and objectives. Our final session of the day begins at 2:45 p.m. with Dr. Ali Ziyati of West Virginia State University sharing best practices for measuring results, including campaign measurement and using results to build success for future campaigns and initiatives.
The day will be of value to practitioners at all experience levels and in all employment settings, whether learning something new or updating existing skills.
Reservations are required by Friday, October 12, and the cost of the event is $45 for members and guests and $25 for students.