Want to know how to make 90 seconds last a month? Hear the inside story from PRSA-Pittsburgh Chapter President Steve Radick of Brunner when he discusses the 84 Lumber Super Bowl LI ad!
Radick is vice president of public relations and content integration at Brunner in Pittsburgh. He will be speaking about his experience being part of the team to create AdWeek’s No. 1 Super Bowl ad in 2017 – for 84 Lumber – from both an advertising and PR perspective. Radick spoke at the PRSA International Conference in Boston in October about this very topic, so this is an amazing opportunity to catch a conference session in our own backyard.
The original 84 Lumber Super Bowl ad was banned by Fox for being too political, according to industry sources. The company then put together a new version. The beautiful and compelling ad tells the tale of a mother and daughter on an ambiguous trip through Mexico…
Indeed, the company confirmed that they wanted the commercial to recruit, train and hire men aged 20-29. According to sources, the message was loud and clear: if you’re going to build a wall, 84 Lumber will build a door.
The joint meeting with the Advertising Federation of West Virginia will take place on Tuesday, January 23, at The Equities House on the corner of Virginia and Dickinson Streets in Charleston. Paid parking is available across the street. The fee for all attendees is $25 per member/$35 per guest and reservations are due by Friday, January 19, and can be made at www.prsawv.org.