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Digital Content: Curation vs. Creation

February 21 @ 11:00 am - 1:00 pm

In this day, digital content is everywhere but the quality of that content and validity is coming into question. Join us Thursday, Feb. 21st to learn how to curate original digital content to amplify the message for your clients, business and brand. Scott Rogerson, CEO UpContent, a digital content curation platform firm based in Pittsburgh, will present the insights on how to sort through the volume of information and noise to share and create quality digital content for credible engagement.

The meeting will take place at Jackson Kelly PLLC, 500 Lee St. E., Suite 500, Charleston, WV 25301 (West Virginia Rooms A, B).  Paid parking is available in the building or across the street at Town Center Mall. The cost for lunch is $25 for PRSA and PRSSA members and $30 for guests. Your reservation MUST be received by NOON on Monday, February 18; you can register and pay below.

We look forward to seeing you there!

Our Speaker
Scott Rogerson, Chief Executive Officer at UpContent, specializes in strategic and business planning, data-driven decision making, process improvement, security, management, and compliance, as well as the development of custom applications for data collection and analysis.

With over 6 years of experience in the consulting industry, Scott has expertise in both for-profit and not-for-profit organizations of all sizes and across various industries. Scott holds specific expertise in the healthcare, medical device, higher education, human services, and energy industries.

Prior to UpContent, Scott was CEO of Community Elf – the content marketing managed services firm from which UpContent was created (and with which he still holds the role of Board Chair).

He was also co-founder and Managing Director of Oakhill Equity, an operator-led private investment fund employing the search fund model. Oakhill was capitalized by a diverse mix of institutional and individual investors.

Scott is an active member of the Pittsburgh community, serving on the Duquesne University Information Systems Management and Economics and Statistics Advisory Councils and the Board of Directors for Pittsburgh Community Services, Inc. (the City of Pittsburgh Community Action Agency).

A magna cum laude graduate of Duquesne University, Scott earned a BSBA degree in Economics, Information Systems Management, and International Business. He earned a MBA at the Tepper School of Business at Carnegie Mellon University with concentrations in Finance, Operations, and Marketing. Scott has also achieved the credentials of Certified Information Systems Auditor (CISA) and Certified Associate in Project Management (CAPM).

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February 21
11:00 am - 1:00 pm




Jackson Kelly, 500 Lee St E Ste 1600, Charleston, WV 25301
500 Lee St E, Ste 1600
Charleston, WV 25301
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