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Building On a Brand

February 21, 2018 @ 12:00 pm - 1:15 pm

President and CEO of the Charleston Convention & Visitors Bureau Alisa Bailey will discuss how Charleston is transforming its image through a multi-year brand development process.

Bailey will discuss:
• The Hip, Historic…Almost Heaven brand promise
• The CVB’s target markets
• Four pillars of brand messaging and the results!
• The evolution of its “From the Hip” campaign.

Bailey has been the head of the CCVB since 2012. She is the former President of the Virginia Tourism Corporation and was the first woman Tourism Director of the West Virginia Division of Tourism and Bureau Chief of Commerce.

The meeting will take place on Wednesday, February 21, from 12:00 – 1:15 p.m. We will be visiting our new location for 2018, the Holiday Inn Express Civic Center at 100 Civic Center Drive in Charleston. There is free parking and our meeting room is down the hall to the left of the registration desk on the first floor.

The fee for the meeting is $22 for members and students and $25 for guests. Reservations are due by Friday, February 16, and can be made at www.prsawv.org.

The board and committee chairs will meet at 11:00 a.m.


Meeting Fees


February 21, 2018
12:00 pm - 1:15 pm




Holiday Inn Express Civic Center
100 Civic Center Drive
Charleston, WV 25301 United States
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