Bailey will discuss:
• The Hip, Historic…Almost Heaven brand promise
• The CVB’s target markets
• Four pillars of brand messaging and the results!
• The evolution of its “From the Hip” campaign.
Bailey has been the head of the CCVB since 2012. She is the former President of the Virginia Tourism Corporation and was the first woman Tourism Director of the West Virginia Division of Tourism and Bureau Chief of Commerce.
The meeting will take place on Wednesday, February 21, from 12:00 – 1:15 p.m. We will be visiting our new location for 2018, the Holiday Inn Express Civic Center at 100 Civic Center Drive in Charleston. There is free parking and our meeting room is down the hall to the left of the registration desk on the first floor.
The board and committee chairs will meet at 11:00 a.m.