Welcome to Our Two Newest Members

Welcome to our two newest members:

Tiffany Fridley
Marketing Manager
Spilman Thomas & Battle, PLLC
Spilman Center
300 Kanawha Blvd., E.
Charleston, WV  25301
304.380.3800
tfridley[at]spilmanlaw[dot]com

Ramsey Kinsella
Senior Operations Supervisor
WVU/Dining
620 Junction Street
Morgantown, WV  26505
(304) 685-3702
rkinsell[at]mail[dot]wvu[dot]edu

 

Digital Content: Curation vs. Creation

The world of digital content is changing on a daily basis, according to Scott Rogerson of UpContent in Pittsburgh, who spoke at the chapter’s February meeting.

“The arenas of owned, paid and earned media now include the segment of shared media,” he said.  The number of web sites has increased phenomenally and Rogerson said researchers have discovered that gold fish now have a longer attention span than humans do.  “This means we need to move back to true story telling and sharing our own unique perspective,” he said.

He defined curation and creation:

  • Curators link to third-party information 75% or more of the time;
  • Balanced content links to third-party information 50-75% of the time; and
  • Self-promoters link to owned media 50% or more of the time.

He said research shows that balanced content has the best conversion per post.  As with any communication, he said you must utilize planning and develop processes.  Rogerson also said remarketing costs can be lower than paid marketing.

“Curation isn’t aggravation,” he said.  On social media, you need to give your audience a content clue beyond the headline.  You need to use the FACE model of find, assess, curate and engage.

He also shared misconceptions about curation:

  1. It’s a replacement for engagement.
  2. It’s lazy and easy.
  3. It takes too much of your time.
  4. It’s unethical.
  5. It drives your audience away.

As he closed the discussion, he shared lumen5.com, a web site that coverts text to video (and even has a free version).

We would like to thank our meeting sponsor:

Congratulations to Beth White!

The American Society of Association Executives (ASAE) has announced that Beth A. White, executive director of the West Virginia Association for Justice, has earned the Certified Association Executive (CAE) designation. White is the first new CAE in West Virginia in more than 10 years. Just eight additional West Virginians hold the credential.

The CAE is the highest professional credential in the association industry. To be eligible, an applicant must have a minimum of three years experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent association management examination and pledge to uphold a code of ethics.

“Every day I see the extraordinary work done by WVAJ’s attorney and paralegal members on behalf of West Virginia’s consumers, workers, and small business owners. It is a privilege to work with them, provide their practices with critical resources and help them protect access to our courts, the civil justice system and right to trial by jury,” said White.

“As WVAJ’s executive director, it was important for me to continue to develop professionally and help ensure that WVAJ grows and remains the best voluntary bar association that it can be.”

White has more than 20 years of experience in association management, public relations, political communications and campaigns, legislative and media advocacy, and program development. She was named executive director of the West Virginia Association for Justice in June 2005. She had worked with the association since 2003 as a political and media consultant. She earned an M.S. from the S. I. Newhouse School of Public Communications at Syracuse University, with additional coursework in political communication at the university’s Maxwell School. She earned her undergraduate degree from West Virginia State University. In addition to her new designation as a CAE, she holds an accreditation in public relations (APR).

White is also a published historian and lecturer, focusing on U. S. history from the colonial period through the Civil War and U. S. political history. For more than a decade, she has studied and written on the history of trial by jury and the 7th Amendment, lecturing on the subject extensively to both state and national audiences. She has also written and lectured on West Virginia in the Civil War.

President’s Notes | December 2018

“Sleigh bells ring, are you listening? In the lane, snow is glistening…”
“Winter Wonderland” by Felix Bernard and Richard B. Smith

The recent snowfalls have gotten me into the holiday spirit. It’s time to wind down, reflect and recharge. It was a year of good meetings and great networking – I am hopeful that everyone who came to an event this year learned something or met someone who made their time with the chapter worthwhile. I wish everyone the blessing of time to relax during the upcoming holiday season before we hit the ground running in 2019.

The November meeting was informative and inspirational for everyone who could join us. We heard about the recent election results, and, more importantly, installed the officers and board members for the upcoming year. Our West Virginia Chapter celebrates its 40th anniversary in 2019, and with our planning session next week, I’m excited to see what this milestone year has in store for all of us!

I’ve now joined the past president’s club, and what an amazing group of leaders with whom to be included. I have the utmost confidence Aly Goodwin Gregg will shepherd our chapter through the next year with grace, wit and innovation.

Merry Christmas to all, and to all a good night!

 

Chapter & Verse | December 2018

Please visit our December issue of Chapter & Verse for highlights of our November events in Charleston and Morgantown, highlights of 2018 meetings, installation of the 2019 board of directors, a welcome to new members who joined in 2018, highlights of PRSA-WV member benefits and a notice on how to win a gift card in 2019, plus a note from President Kyra Harris.

PRSA’s Fall “Triple Play” Promotion is Underway

FREE Chapter dues plus FREE Section dues and NO initiation Fee

For a limited time, if you join PRSA for only $260, you’ll receive three memberships for the price of one!

In addition to PRSA National membership, which connects you to more than 21,000 public relations and communication professionals, new members also receive a free Chapter membership (get to know your local peers) AND a free Section* membership (to connect with industry colleagues). Plus, PRSA will also waive the $65 initiation fee.

Use promo code FALL18 to take advantage of this once-a-year deal and save up to $225

RESTRICTIONS: The Counselors Academy and New Professionals Sections are not included in this offer.  N/A for Associate member categories ($200 or less annual dues) and current or renewing members. Refer to https://www.prsa.org/membership/membership-categories for details.

 

September Fun with United Way Day of Caring

In lieu of a traditional meeting, PRSA-West Virginia participated in the United Way Day of Caring in the Charleston area. The Day of Caring was about mobilizing the caring power of people in our community. We gave an hour or two on a Wednesday when we painted the floor of the Nitro Food Pantry…and we didn’t even wind up wearing the paint!!! Looking a lender offer online process for borrowing money check this out no guarantor offers at loansgreen with lower interest.

    

September is “Ethics Month”

September is Ethics Month for PRSA
SmartBrief – the monthly publication by PRSA national – publishes various articles that our members should find interesting to read, and possibly file away for future reference. Please take a few minutes and review the following:

August 28, 2018    When Passion Meets Ethics
September 6, 2018    Ethics and You: Leading the Way
September 13, 2018    Saying “No” to Your Boss: Building your Ethics Portfolio

PRSA’s website has a large repository of informative and educational articles covering ethics in public relations. Please use this valuable tool.

President’s Notes | September 2018

“Diamonds are nothing more than chunks of coal that stuck to their jobs.”
– Malcolm Forbes

It’s back-to-school season, when kids everywhere are getting new books, returning to their routines and studying. … It’s a good time for us to do the same.
September is national ethics month – and while ethical concerns happen daily across our profession, it’s never a waste of time to review our PRSA code and pledge. Do you remember our professional values? What about our provisions of conduct? Not to worry, we’ll sweep out the dust and go through the highlights at our September meeting – Noon Sept. 19 at the Charleston Holiday Inn Express Civic Center.
Don’t have time to come to the September meeting to attend our annual chapter review? Download the PRSA Ethics app and read through the materials the next time you are waiting for a meeting to begin or as you sip the first cup of coffee to start your day. The prsa.org website has a section devoted entirely to ethics, including resources and case studies. It’s great for reminders and additional information as well.
While you are reviewing ethics, think again about working toward your APR. We’ve got a few folks studying now, and it’s always easier to work as a team, so I encourage you to think about joining them. Contact our Accreditation Committee Chair Jennifer Goddard at
jgoddardwv@gmail.com to learn more!
Hope to see you in September!

 

Chapter & Verse | September 2018

Please visit our August issue of Chapter & Verse for highlights of our August event at Power Park, sponsored by Appalachian Power, information on entering the PRSA-East Central District Diamond Awards (with an early deadline of September 17), highlights of PRSA-WV member benefits and a reminder on how to win a gift card click the detailed information.  Additional articles cover details of the September 19 “Changing Field” event and the United Way Day of Caring Event, plus a note from President Kyra Harris.