State Journal Coverage of Crystal Awards Celebration

For nearly 40 years, West Virginia communications professionals have come together to hone their skills and learn how they may better serve their employers or clients.

The Public Relations Society of America (PRSA) is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.”

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President’s Notes | July 2018

“The best teamwork comes from men who are working independently toward one goal in unison.” 
– James Cash Penney

Congratulations to the individuals and teams that were honored at this year’s Crystal Awards celebration! We saw some amazing projects and campaigns from professionals and students across the state. I want to personally thank the Awards Committee for a great night.

To everyone who won, don’t forget to enter the East Central District’s Diamond Awards – you can use the same Omni system login and write-up information, so it couldn’t be easier! Put your work up against other chapters from across the East Central District – this includes Indiana, Kentucky, Michigan, Ohio, western Pennsylvania and West Virginia.

I also want to thank all of the volunteers who helped judge the Hawaii awards recently. Many hands make light work – this was the smoothest and most fun judging experience we’ve had in many years. Again, thanks go to Aly, Bryna and Melanie for all you’ve done for the chapter in the past few months! Way to go, team!

The Crystal Awards may be over, but the year is still young. We have several great speakers and events yet to come. Our next meeting will be July 18 at the Charleston Holiday Inn Express Civic Center. We will be hearing from Ann Green as she discusses key messages from her book, “True Spin: The Industrial Manager’s Guide to Effective, Honest Public Relations.” I hope to see you there!

Chapter & Verse | July 2018

Please visit our July issue of Chapter & Verse for highlights of the Crystal Awards Celebration and honorees.  Additional articles cover details of the July 18 “True Spin” luncheon meeting with Ann Green, upcoming meetings and a note from President Kyra Harris.  Thanks to intern Alisha Jarrett for producing this issue.

President’s Message | May 2018

“Happiness lies in the joy of achievement and the thrill of creative effort.”
– Franklin D. Roosevelt

Help us celebrate as we recognize outstanding projects and campaigns at this year’s Crystal Awards Celebration! The collective hours of work by professionals, educators and students across the state is astounding and deserves to be honored – and I don’t just mean during the award entry process!
We have some amazing entries this year, and I can’t wait for our team to be able to share them with all of you.

In addition to the Crystal Awards and honorable mention certificates, we have several awards to recognize outstanding individuals in our field. We are introducing a new special award category this year, Outstanding Journalist, to honor a member of the media in West Virginia who provides outstanding coverage of news and issues. In honor of our former member, friend and colleague who recently passed, the board has resoundingly approved renaming this the Chris Stadelman Outstanding Journalist Award. Come to the event to find out who wins the inaugural award.

Brand new this year at the Crystal Awards Celebration will be a silent auction where all proceeds will benefit the John H. Womack memorial scholarship at Marshall University. Remember to bring your checkbook and help us fund this worthy cause!

In addition, this year we will be collecting items for the YWCA Charleston. Please help us support its programs and services by bringing an item (or two or three) to donate! Snacks, art supplies, and more are needed; a full list is available on our website, prsawv.org.

Join us June 13 to cheer one another’s successes at the Culture Center in Charleston. I hope to see you there!

 

CreateAthon@WVU | May 2018

WVU Professor Geah Pressgrove shared details on the energy, creativity and caffeine surrounding this year’s CreateAthon program at WVU’s Reed College of Media.

The concept, originally developed at a public relations agency in another state, is now part of her capstone class.  As part of their class, students divide into teams and are assigned to one of the three nonprofit organizations selected for the semester.  She said students meet with clients to understand their issues, needs and desired outcomes, conduct research and generate strategic plans prior to the 24-hour CreateAthon event.  Pressgrove works to get donations of food and caffeine for the event.

She showed examples of the outstanding work created by the teams during the intensive period of a day.  Teams created printed materials, web sites, videos and more from information learned and resources gathered throughout the semester.  The three organizations will be using the work created, and Morgantown Printing & Binding even donated in-kind services to the winning team.

President’s Corner | April 2018

“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs

Have you ever helped judge another chapter’s awards? It’s an amazing opportunity to learn…not only about new and different strategies and creative concepts but also about how to write a better entry of your own. If someone else’s entry stands out during your judging process, you can absorb valuable information on how to answer the more complicated questions and score more points.

This year we have a reciprocal judging arrangement with the chapter in Hawaii. While the judging will be virtual and does not include an all-expenses-paid field trip (I wish!), we need chapter members to sign up to help. They are estimating 170+ entries, and we will be getting them in May. The more members we can get to sign up, the less each person will need to complete. Speaking from experience, having an overwhelming number of entries to judge is difficult at best.

As I’ve been saying since December, we need to work together to become a better organization.

This is one of the ways members can get involved and be part of the chapter, even if they are unable to attend meetings or take on other responsibilities. Contact Diane Slaughter, Aly Goodwin Gregg or me for more information.

Our next meeting will be a professional development seminar at the Diane Slaughter Lab at West Virginia State University. Following the year’s “Back to Basics” theme, we will be covering topics that can serve as refreshers for professionals of all skill levels. I hope to see you April 18!

 

Chapter & Verse | April 2018

Please visit our April issue of Chapter & Verse for highlights of the April 21 meeting focused on the West Virginia Forward initiative with Rochelle Goodwin and Sara Payne Scarbro.  Additional articles cover best practices in governance, details of the April 18 “Back to Basics” professional development seminar, the chance to win one of two gift cards in 2018, a listing of 2018 chapter leaders, upcoming meetings and an invitation to judge entries from PRSA-Hawaii from President Kyra Harris.

Moving West Virginia Forward

To see the complete West Virginia Forward presentation from the March 21, 2018 meeting, please click here.

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