Go “Back to Basics” on April 18

President’s Corner | April 2018

“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs

Have you ever helped judge another chapter’s awards? It’s an amazing opportunity to learn…not only about new and different strategies and creative concepts but also about how to write a better entry of your own. If someone else’s entry stands out during your judging process, you can absorb valuable information on how to answer the more complicated questions and score more points.

This year we have a reciprocal judging arrangement with the chapter in Hawaii. While the judging will be virtual and does not include an all-expenses-paid field trip (I wish!), we need chapter members to sign up to help. They are estimating 170+ entries, and we will be getting them in May. The more members we can get to sign up, the less each person will need to complete. Speaking from experience, having an overwhelming number of entries to judge is difficult at best.

As I’ve been saying since December, we need to work together to become a better organization.

This is one of the ways members can get involved and be part of the chapter, even if they are unable to attend meetings or take on other responsibilities. Contact Diane Slaughter, Aly Goodwin Gregg or me for more information.

Our next meeting will be a professional development seminar at the Diane Slaughter Lab at West Virginia State University. Following the year’s “Back to Basics” theme, we will be covering topics that can serve as refreshers for professionals of all skill levels. I hope to see you April 18!

 

Chapter & Verse | April 2018

Please visit our April issue of Chapter & Verse for highlights of the April 21 meeting focused on the West Virginia Forward initiative with Rochelle Goodwin and Sara Payne Scarbro.  Additional articles cover best practices in governance, details of the April 18 “Back to Basics” professional development seminar, the chance to win one of two gift cards in 2018, a listing of 2018 chapter leaders, upcoming meetings and an invitation to judge entries from PRSA-Hawaii from President Kyra Harris.

Moving West Virginia Forward

To see the complete West Virginia Forward presentation from the March 21, 2018 meeting, please click here.

Would You Like To Be 10% Better?

When you set a goal, do you aim for 90 percent improvement, or even 75 percent? Find out why you may be engaging in self sabotage and setting yourself up for failure.

Read Full Article on LindaArnold.org »

Save the Date: WVU Keynote Speakers

Chapter & Verse | March 2018

Please visit our March issue of Chapter & Verse for information on the March 21 meeting focused on West Virginia Forward.  Additional articles cover highlights of the February meeting with Alisa Bailey on “Building On a Brand,” details on judging criteria for tactics (projects) entries for the Crystal Awards, the chance to win one of two gift cards in 2018, a listing of 2018 chapter leaders, upcoming meetings and a message from President Kyra Harris.

President’s Corner | March 2018

“Individually, we are one drop. Together, we are an ocean.” ~Ryunosuke Satoro

Awards season is upon us! Time to jog your memories and find your passwords for the online entry system. We have listened to your feedback, and you’re going to notice a few changes to the categories and submissions this year – there is now different judging criteria for campaigns versus tactics (formerly projects) and we’ve added several new video categories as well as a new individual award.

For those of you who work ahead, early bird entries for the Crystal Awards are due March 19. The standard deadline is April 9 and, for the rest of us procrastinators, the final entry deadline is April 30. Remember the cost goes up the longer you wait to enter, so use that as motivation to get your entries done as early as possible. (I’m going to try!) Let’s give the Hawaii chapter an ocean of entries to judge!

Speaking of judging … we’re going to need members to sign up to assist with judging Hawaii’s entries in the near future as well. Even if you can’t come to meetings or have trouble traveling to Charleston – this is another way you can get involved and be part of the PRSA-WV team! Contact Aly Goodwin Gregg for more information.

Also new this year will be a silent auction at the Crystal Awards Celebration where all proceeds will benefit the John H. Womack memorial scholarship at Marshall University. We welcome donations from our member companies to assist us in reaching our goal of funding this scholarship! If you have an item you’d like to donate, please reach out to Diane or me. Our public service project will benefit the YWCA of Charleston.

Our next meeting will be March 21 at the Charleston Holiday Inn Express Civic Center. We will be learning about West Virginia Forward and its strategy to grow our state’s economy. I hope to see you there!

Are Other People Pushing Your Buttons?

 

Are Other People Pushing Your Buttons?

 

We’ve all been there. Someone makes a random comment, and it drives you right up the wall. Whenever something impacts us in such a deep way, it’s usually because we have that same belief or fear on some level. And when it gets verbalized, it gets on our very last nerve.

Read Full Article on LindaArnold.org »

 

 

President’s Corner | February 2018

“Coming together is a beginning, staying together is progress, and working together is success.”
~Henry Ford

2018 is off to a raring start! For those of you who couldn’t join us for the January meeting, Steve Radick’s story of the 84 Lumber Super Bowl commercial was fantastic – a great representation of how public relations and advertising work hand in hand to create an overall campaign for a client. Working jointly with Ad Club in West Virginia, we had more than 40 folks in attendance and it was a great way to kick off the year.

But as Henry Ford’s quote above suggests, coming together for one meeting is only the beginning. Let’s keep attendance up and see even more members and potential members get involved as the year progresses. We are upping the ante for attending meetings beyond networking and learning — something the chapter hasn’t done in several years. If you didn’t see the note in the most recent newsletter, we are offering two incentives this year for attending meetings. The first is simply for showing up – for every meeting you attend, you will get an entry into a prize drawing at the November meeting. The second incentive is for helping us recruit new members – for every meeting you bring a guest who could be a member of PRSA-WV, you will get an entry into a second prize drawing that also will take place at the November meeting.

As I wrote in January, I wholeheartedly believe the only way we will succeed and grow as an organization is by working together and having more of our members taking an active interest in the future of our chapter.

Our next meeting will be February 21. Alisa Bailey from the Charleston Convention and Visitors Bureau will be speaking about “Building on a Brand.” We will be meeting at the Charleston Holiday Inn Express Civic Center in February, and as a special note, there is free parking. I hope to see you there!