Advancing the Profession and the Professional

 

Awards

Practitioner of the Year Chapter Service Award
Lifetime Achievement Award PRSA College of Fellows
Young Professional Award   Outstanding Educator
Outstanding West Virginian Crystal Award Archive

 

 

Time to craft your legacy of public relations work!

You've done the work, and now it's time to craft your legacy for others to see!  In preparation for submitting your entry online, take a look at the options for entering your best work of 2014 when you visit Crafting a Legacy.

Deadlines are:
Early registration: March 24
Standard registration: April 4
Late Registration: April 11

 

Our celebration will take place on June 17 at the Culture Center...details to follow!

 

 


 

\

 

 

 


Entry Summaries

Campaigns

Category: Community Relations - Business and Industry

Entry: Clear Mountain Bank Cares Campaign

For: Clear Mountain Bank

Primary Agency: Asayo Creative, Inc.

Summary: Asayo Creative teamed up with Clear Mountain Bank to create the Clear Mountain Bank Cares campaign, which combined print, web, and social media strategies in an effort to connect with the community and promote new relationships within Northern West Virginia.

 

Entry: Smart529 When I Grow Up Contest

For: The Hartford

Primary Agency: The Manahan Group

Summary: In an effort to raise brand awareness and increase the number of accounts opened by parents with kids in elementary schools, The Manahan Group created a campaign that asked students in kindergarten through fifth grade, “What do you want to be when you grow up?” The contest proved to be a success from all standpoints. Overall sales for SMART529 were up six  percent over 2013 and new accounts increased by 7.5 percent over the previous year. More than 3,000 were submitted for the contest and over 8,000 inquiries were made for SMART529 materials during the contest time-period.

 

Entry: Stick Tattoo Company Grand Opening Campaign

For: Stick Tattoo Company

Primary Agency: Asayo Creative, Inc.

Summary: When Asayo Creative was informed about the opening of Stick Tattoo Company, the team hit the ground running to create an aggressive awareness-based campaign with the goal to connect with the local community and garner attendance at the Labor Day weekend Grand Opening celebration.

 

Entry: TEAM MVB Communications

For: MVB Financial Corp.

Primary Agency: Warehouse Kids

Summary: At year-end 2013, MVB had doubled its employee population over 2012. The annual internal TEAMVOICE assessment revealed concerns about internal communications. The MVB Marketing Department developed a unique internal communications strategy - including quarterly videos, and company-wide emails - to address concerns and bolster confidence throughout the billion-dollar corporation, across four states.

 

Category: Community Relations - Not-for-Profit

Entry: Energy Speaks Campaign

For: Independent Oil & Gas Association of West Virginia

Primary Agency: Charles Ryan Associates

Summary: The Independent Oil and Gas Association of West Virginia tasked CRA to raise awareness for the industry. CRA recommended a grassroots approach with community speaking engagements, sponsorships and a heavy focus on education initiatives like career days, teacher programs and the Tom Dunn Energy Leadership Academy. Programs in other states are adopting Energy Speaks’ approach and utilizing these tactics in their own programs.

 

Entry: Go Outside and Play

For: Wild, Wonderful West Virginia

Summary: Wild, Wonderful West Virginia kicked off its “Go Outside and Play” campaign in July of 2014. The series of themed events is the result of a brainstorming session during which the GoToWV Team set out to increase media coverage and strengthen relationships with industry partners.

 

Entry: Gordon Gee's 55-county tour

For: West Virginia University

Summary: West Virginia University President Gordon Gee visited all 55 of West Virginia's counties during the summer in 2014 as a way to reconnect the University and the state and honor WVU's land-grant mission.

 

Entry: Herd Holiday

For: Marshall University

Summary: Marshall University hosted A Herd Holiday in December 2014 to bring the campus and community together to celebrate the season. The event took place on the Marshall campus to allow students and the community to come together for holiday themed activities and entertainment.

 

Entry: MORE! Campaign

For: Greater Morgantown Convention and Visitors Bureau

Primary Agency: BlaineTurner Advertising

Summary: The Greater Morgantown Convention and Visitors Bureau with BlaineTurner Advertising achieved growth in lodging and occupancy, along with branding the Greater Morgantown area through the “MORE!” logo and campaign. In 2014, lodging occupancy increased 8.8%, delivering an additional $3.79 million in lodging revenue for the area hotel and motel properties.

 

Entry: My State. My Life.

For: West Virginia Department of Commerce

Primary Agency: Stonewall Group

Summary: Using multiple campaign elements and strategies, My State. My Life. is an education initiative that aims to inspire and encourage young people in West Virginia to pursue education past high school and embrace the positive future that awaits them.

 

Category: Community Relations -  Political and Issue Management

Entry: Loving My Library Campaign

For: Vote Yes for Libraries

Primary Agency: The Manahan Group

Summary: Smarting from an overwhelming defeat a year earlier, the Kanawha County Library Levy Committee hired The Manahan Group in August of 2014 to manage the group’s efforts to increase taxes to support the county’s library system. The goal of the campaign was simple: receive one vote over 50 percent of those voting.  In a complete turn-around from its defeat a year ago, the library levy passed by a 65-35 percent margin

 

Category: Community Relations - Student

Entry: E.A.S. by NBS WVSU

For: WVSU NBS

Summary: For their community service campaign The National Broadcasting Society created E.A.S. which stands for Educated Achieve and Serve. The campaign highlights all of the community service achievements the organization participated in during the 2014 year.

 

Entry: Enhance WVU

For: Reed College of Media capstone class

Primary Agency: Reed College of Media

Summary: From August to December 2014, six West Virginia University public relations students worked on a campaign to address the growing trend of college students using non-prescription study enhancement medications. The Enhance WVU team focused its efforts on educating the student population about the harmful effects of these drugs, as well as alternative healthy approaches to studying.

 

Entry: Jamberry Campaign

For: West Virginia University Public Relations Student Society of America

Primary Agency: West Virginia University Public Relations Student Society of America

Summary: In fall 2014, West Virginia University Public Relations Student Society of America took first place in the National Jamberry Nails Campaign Competition with their "Women on the Go" campaign. Through this week long campaign, the Chapter also raised money for the local Rape and Domestic Violence Information Center.

 

Entry: Morgantown Early Learning Facility Campaign

For: Morgantown Early Learning Facility

Primary Agency: WVU Colistra PR Campaigns

Summary: This community-relations-based campaign was conducted spring 2014 to benefit the Morgantown Early Learning Facility A team of PR seniors worked to raise awareness among the Morgantown community about the nonprofit program and its need for school supplies and fundraising in order to upgrade facilities.

 

Entry: River Valley Child Development Services "Questions Trivia" Community Relations Campaign

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs.

 

Category: Crisis Communications - Business and Industry

Entry: MVB Crisis Management

For: MVB Financial Corp.

Summary: When MVB Bank terminated a proposed asset acquisition agreement of another community bank, the response by the Marketing Department was strategic and immediate. The result took a potentially damaging situation and created a dialogue with key audiences and shareholders about the opportunity for not pursuing the acquisition.

 

Category: Crisis Communication - Political and Issue Management

Entry: Loving My Library Campaign

For: Vote Yes for Libraries

Primary Agency: The Manahan Group

Summary: Smarting from an overwhelming defeat a year earlier, the Kanawha County Library Levy Committee hired The Manahan Group in August of 2014 to manage the group’s efforts to increase taxes to support the county’s library system. The goal of the campaign was simple: receive one vote over 50 percent of those voting.  In a complete turn-around from its defeat a year ago, the library levy passed by a 65-35 percent margin.

 

Category: External Communications Campaign - Not for Profit

Entry: WVU Tech Alumni Association Membership Drive

For: WVU Tech

Summary: To increase the number of alumni participating in the annual Alumni Membership Telethon, WVU Tech created an external communications campaign featuring a series of hard mailings and e-mails to reach each alumnus multiple times prior to the event. The series garnered a nearly 200% increase in total pledges.

 

Entry: RAZE Commotion Kit

For: Department of Health and Human Resources, Department of Tobacco Prevention, RAZE

Primary Agency: Fahlgren Mortine

Summary: Falgren Mortine worked with RAZE to create an annual Commotion Kit enabling teens to share tobacco prevention awareness in their communities. Crews performed 454 Commotions with a reach of 47,776 impressions. One Commotion was referenced on national news when Yahoo documented Ohio Governor Kasich’s reaction to the message.

 

Category: External Communications - Student

Entry: Green Earth Event Services Campaign

For: Green Earth Event Services

Primary Agency: WVU Colistra PR Campaigns

Summary: The student-produced, external-relations campaign was spearheaded in spring 2014 for Green Earth Event Services, formerly known as Eco Race Events. A team of PR seniors worked to rebrand the organization and to raise awareness of its services and its newly defined mission among race and event coordinators within a 100-mile radius of Morgantown.

 

Entry: Herd For Hoops

For: Public Relations Student Society of America--Marshall University chapter

Primary Agency: Marshall University's Public Relations Academic Program--JMC 439/539--Public Relations Campaign Management

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital.

 

Category: Intergraded Communications - Business and Industry

Entry: CRA 40th Anniversary Integrated Campaign

For: Charles Ryan Associates

Summary: Charles Ryan Associates celebrated its 40th anniversary in 2014. In late 2013, management and employees began planning a campaign that would mark the occasion and include several facets, such as a logo, social media, a news release, website promotions, a special video and a celebration in August.

 

Entry: This is Where...

For: United Hospital Center

Primary Agency: BlaineTurner Advertising

Summary: United Hospital Center with BlaineTurner Advertising created a campaign to reach patients, families, spouses and potential employees while using a strategy that would reinforce branding and promote various service lines with the headline “This is Where…” as a marketing and advertising campaign to drive conversion in the different target groups.

 

Category: Integrated Communications - Not-for-Profit

Entry: 2014 Marketing Campaign

For: Greater Parkersburg CVB

Primary Agency: Stonewall Group

Summary: The Greater Parkersburg CVB invested in a Nielsen Prizm market audience segmentation analysis and directed its marketing efforts toward reaching its primary target audience of baby boomers in Ohio. The campaign, “Plan Your Escape,” encouraged travelers to plan short trips to Greater Parkersburg. Inquires grew 21.8% and hotel occupancy 7.6%.

 

Entry: Best. Decision. Ever. Campaign

For: Marshall University

Summary: Marshall University executed an integrated marketing campaign using the Best. Decision. Ever. tagline including recruitment materials, social media, print, outdoor, T.V. and radio advertisements. This campaign has resulted in a 2% increase in the number of admitted students and 7.3% in the number of freshman deposits paid to date.

 

Entry: Energy Speaks Campaign

For: Independent Oil & Gas Association of West Virginia

Primary Agency: Charles Ryan Associates

Summary: The Independent Oil and Gas Association of West Virginia tasked CRA to raise awareness for the industry. CRA recommended a grassroots approach with community speaking engagements, sponsorships and a heavy focus on education initiatives like career days, teacher programs and the Tom Dunn Energy Leadership Academy. Programs in other states are adopting Energy Speaks’ approach and utilizing these tactics in their own programs.

 

Entry: Project ME

For: West Virginia University

Summary: Each one of West Virginia University’s 30,000 students has a story to tell. Project ME, a project launched in 2014 by University Relations, helps illustrate those narratives through a website, videos, photos and stories.

 

Entry: West Virginia Lottery Inspires Random Acts of Lottery Integrated Campaign

For: West Virginia Lottery

Primary Agency: Fahlgren Mortine

Summary: The “Random Acts of Lottery” campaign was developed to make people think about winning the lottery in a different, altruistic way. It sought to change the conversation from “what would you buy” to “what good would you do,” if you won the West Virginia Lottery.

 

Category: Integrated Communications - Student

Entry: West Virginia Cares for Kids Campaign

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to develop a campaign for a WV Foster & Adoptive Care grant to raise awareness of the need for foster parents. The “WV Cares for Kids” campaign uses an integrated approach that includes promotional t-shirts, radio and TV PSAs, a website, social media, and viral video earned media strategies.

 

Category: Internal Communications - Award Group: - Business and Industry

Entry: TEAM MVB Communications

For: MVB Financial Corp.

Primary Agency: Fahlgren Mortine

Secondary Agency: Warehouse Kids

Summary: At year-end 2013, MVB had doubled its employee population over 2012. The annual internal TEAMVOICE assessment revealed concerns about internal communications. The MVB Marketing Department developed a unique internal communications strategy - including quarterly CEO videos and company-wide emails - to address employee concerns and bolster employee confidence.

 

Category: Internal Communications - Award Group: - Not-for-Profit

Entry: IOGA News Successfully Promotes Meetings

For: Independent Oil and Gas Association of West Virginia

Primary Agency: Homestead Communications

Summary: As IOGAWV members saw 30%-60% declines in product pricing in 2013, leadership chose to use IOGA News to increase support for and participation in four major events in 2014.  While predicting a 27.11% decrease in net revenue versus 2013, this campaign exceeded expectations, reducing losses to an average of only 16.66%.

 

Category: Internal Communications - Award Group: - Student

Entry: There is Help, There is Hope Campaign

For: Concord University Counseling Center

Primary Agency: Concord University Public Relations Senior Cassandra Molchanoff

Summary: For her persuasion class project at Concord University, public relations senior Cassandra Molchanoff researched, planned, executed, and evaluated a campaign to raise awareness of the Concord University Counseling Center and its services. The campaign was aimed at raising awareness of the Counseling Center and the resources that it has available through flyers, presentations, and social media awareness.

 

Category: Social Media - Business and Industry

Entry: CRA 40th Anniversary Social Media Campaign

For: Charles Ryan Associates

Summary: Charles Ryan Associates celebrated its 40th anniversary in 2014. In late 2013, management and employees began planning a campaign that would mark the occasion and include several facets, one of the most important being social media. The campaign was a huge success. #CRA40

 

Category: Social Media - Not-for-Profit

Entry: Charleston CVB Hunt for Hip October

For: Charleston Convention & Visitors Bureau

Primary Agency: Charles Ryan Associates

Summary: Charles Ryan Associates and the Charleston CVB decided a scavenger hunt played on social media could be successful in increasing engagement and promoting fall events at the same time. The idea turned into The Hunt for Hip October. The CVB and CRA posted photo clues and asked participants to find the clues and take selfies with them, posting those selfies with the hashtag #HuntCWV. Great prizes were available, and the CVB was extremely pleased with the engagement.

 

Entry: GoToWV Social Media

For: Wild, Wonderful West Virginia

Summary: In June 2014, newly appointed Commissioner of Tourism Amy Shuler Goodwin and members of the marketing and communications team met to outline the agency’s goals and priorities for the upcoming year. The team agreed a strong social media presence was crucial to promoting Wild, Wonderful West Virginia.

 

Category: Special Events Seven Days or Less - Business and Industry

Entry: "In Our Wheelhouse": Launching a New Advertising Agency in the Ohio Valley

For: Wheelhouse Creative

Summary: Wheelhouse Creative is a new advertising agency in Wheeling, W.Va. It credits much of its growth and success to the kick-off event that introduced the agency and its capabilities to the community. The event was complemented by traditional and social media as well as creative pre-launch preparation and post-event follow-up.

 

Entry: CRA 40th Anniversary Celebration

For: Charles Ryan Associates

Summary: Charles Ryan Associates celebrated its 40th anniversary in 2014. In late 2013, management and employees began planning a celebration scheduled for Aug. 21 at the Charleston office.  More than 150 attended event, which was a great success. It included a timeline, music, videos and work spanning four decades.

 

Entry: MVB Tech Park Grand Opening

For: MVB Bank

 Primary Agency: Fahlgren Mortine

Summary: As MVB Bank established its first technologically-advanced branch location, featuring automated interactive teller systems, the engagement of its seasoned employee population and its client population was critical. The grand opening celebration was a culmination of this effort.

 

Category: Special Events Seven Days or Less - Not-for-Profit

Entry: #GivingTuesday 2014

For: United Way of the River Cities

Summary: United Way of the River Cities encouraged charitable giving on #GivingTuesday in 2014, after Black Friday and other major shopping days. Individuals and corporations supported United Way in a myriad of ways, which resulted in raising funds and awareness for the organization.

 

Entry: Blackwater Sled Run Opening

For: WV Department of Commerce

Summary: On Jan. 21, 2015, Blackwater Falls State Park celebrated the grand opening of its newest attraction: the longest sled run on the East Coast. Our objective was to get as much media coverage as possible to encourage visitors to the park that is known mainly for its scenic namesake, the Blackwater Falls.

 

Entry: Fun, Fit & Fabulous Women's Health Conference

For: Highmark West Virginia

Summary: In September 2014, Highmark West Virginia hosted the 3rd annual Fun, Fit & Fabulous women’s health conference. It’s a day-long event created to advance healthy lifestyle changes by educating women to make informed decisions about their health. With 250 attendees, it was the largest Fun, Fit & Fabulous to date!

 

Entry: INTEGRATE 2014 Conference

For: West Virginia University - IMC graduate program

Summary: Since 2011, WVU’s online integrated marketing communications  graduate program has hosted a professional conference for communicators called INTEGRATE. The INTEGRATE 2014 conference was held May 30-31, 2014 in Morgantown, WV. Speakers from NASCAR, Intel, Google and Microsoft presented to 200 attendees.

 

Entry: Marshall University’s Visual Arts Center Grand Opening

For: Marshall University

Summary: With the opening of Marshall University’s Visual Art Center to students also came time to showcase the world-class center for the visual arts to many others, including those who were familiar with the building’s iconic past. A three-day series of celebrations resulted in thousands being reached through media or attendance.

 

Entry: Ready. Set. Golden Bear!

For: WVU Tech

Summary: Last fall, WVU Tech’s University Relations team launched the integrated Ready. Set. Golden Bear! campaign, which included a postcard, YouTube video, social media campaign, t-shirts, and a website designed to instill a sense of readiness among incoming students and welcome them to campus as they began their college careers.

 

Entry: West Virginia Lottery's Random Acts of Lottery Campaign Launch

For: West Virginia Lottery

Primary Agency: Fahlgren Mortine

Summary: The “Random Acts of Lottery” campaign was developed to make people think about winning the lottery in a different, altruistic way. It sought to change the conversation from “what would you buy” to “what good would you do,” if you won the West Virginia Lottery.

 

Entry: Regional RAZE Kickoff Event Video

For: Department of Health and Human Resources, Department of Tobacco Prevention, RAZE

Primary Agency: Fahlgren Mortine

Summary: Falgren Mortine worked with RAZE, a youth tobacco prevention movement to reverse declining attendance and increase buzz at the Regional RAZE Kickoff Events. Fahlgren refreshed event structure, hired energetic presenters, introduced entertainment and grew social media presences. Event attendance increased 34% and one event broke the record with 432 participants.

 

Category: Special Events Seven Days or Less - Pro Bono

Entry: APPLAUSE: 2014 West Virginia Symphony League Fashion Show

For: West Virginia Symphony League

Primary Agency: JoEllen Zacks

Secondary Agency: Mixxed Media

Summary: After more than 50 years, the West Virginia Symphony League gave its fashion show a makeover to engage new supporters and increase profits.  The results were worthy of the event’s 2014 theme, APPLAUSE: SRO, with 300+ tickets sold; 200+ diverse volunteers and models  participating; new statewide partnerships; and  $30,000 income.

 

Entry: Fox Trot for Parkinson's Research

For: The Michael J. Fox Foundation

Primary Agency: The Manahan Group

Summary: The Manahan Group and its CEO George Manahan organized the Fox Trot for Parkinson's Research to raise money for the Michal J. Fox Foundation. In its second year, the event was expanded significantly to add a Friday reception and a 5k run. The event met and surpassed all goals and has established itself as one of the region’s top events. The event raised $31,000 for The Michael J. Fox Foundation, $11,000 above 2013’s collections.

 

Entry: Prayer for Huntington/One Sunday

For: Marketing Committee: Kaylin R. Adkins, Joe Murphy, Dan Greider

Primary Agency: Kaylin R. Adkins (Pro-Bono PR services)

Secondary Agency: Joe Murphy (Trifecta Productions)

Summary: Huntington Mayor Steve Williams asked the community to pray for those affected by addiction, the protection of law-enforcement officers and for the drug dealers in the area. His viral video called for a day of prayer on Sept. 7 — One Sunday. Thousands around the world gathered to pray.

 

Category: Special Events Seven Days or Less - Student

Entry: WVSU 37 Fallen Campaign

For: 37 Fallen

Primary Agency: C.R. Byrd Chapter WVSU PRSSA

Summary: 37 Fallen is a documentary about the 37 West Virginians killed during the War on Terror since September 11, 2001. The film was shot, produced, and edited by 2 WVSU students. The CR Byrd Chapter at WVSU was hired to raise awareness of the project, and to plan and execute a premiere for the film.

 

Entry: Morgantown Eats: Culinary Crawl

For: WVU PR 493

Summary: In a first ever experience based event planning course, 20 West Virginia University students successfully planned and executed downtown Morgantown's first food tour, the Morgantown Eats: Culinary Crawl. The class exceeded all expectations, meeting the objectives of their four clients and raising over $9,000.

 

Category: Special Events Eight Days or More - Business and Industry

Entry: Smart529 When I Grow Up Contest

For: The Hartford

Primary Agency: The Manahan Group

Summary: In an effort to raise brand awareness and increase the number of accounts opened by parents with kids in elementary schools, The Manahan Group created a campaign that asked students in kindergarten through fifth grade, “What do you want to be when you grow up?” The campaign met our three main goals: it increased brand awareness, added credible / screened list of targeted parents and caregivers to our direct mail list, and led to a solid number of new accounts, even in a struggling economy.

 

Category: Special Events Eight Days or More - Not-for-Profit

Entry: 25 days of WVU giveaways

For: West Virginia University

Summary: To take advantage of the holiday season in 2014, West Virginia University developed a cross-platform campaign called the "25 days of WVU giveaways." This campaign included a website, video and large social media marketing program.

 

Category: Special Events Eight Days or More - Political and Issue Management

Entry: Loving My Library Campaign

For: Vote Yes for Libraries

Primary Agency: The Manahan Group

Summary: Smarting from an overwhelming defeat a year earlier, the Kanawha County Library Levy Committee hired The Manahan Group in August of 2014 to manage the group’s efforts to increase taxes to support the county’s library system. The goal of the campaign was simple: receive one vote over 50 percent of those voting.  In a complete turn-around from its defeat a year ago, the library levy passed by a 65-35 percent margin.

 

Projects

Category: Annual Reports - Business and Industry

Entry: BrickStreet Insurance Annual Report

For: BrickStreet Insurance

Primary Agency: Charles Ryan Associates

Summary: BrickStreet is required to submit an annual report each year containing important information and financial data. CRA has designed the annual reports for the past several years and wanted to ensure the 2013 report had a distinctive look and feel while keeping with the existing brand standards.

 

Category: Annual Reports - Not-for-Profit

Entry: 2013 Governor's Guaranteed Workforce Program Annual Report

For: WV Department of Commerce

Summary: The 2013 Governor’s Guaranteed Work Force Program annual report showcases the program’s success and lists specific companies that have received financial and technical support. The report was written and designed in a quick, easy-to-read format and efficiently communicates the success of the program.

 

Entry: Charleston CVB Annual Report

For: Charleston Convention & Visitors Bureau

Primary Agency: Charles Ryan Associates

Summary: The Charleston CVB wanted its Annual Report to not only outline the year’s accomplishments, but also carry its new creative look. The new creative had an “x-ray” or “comic book” feel, utilizing a wide variety of colors overtop attractive photos. The CCVB also wanted to use it to unveil an early version of its retro design sporting the “Hip, Historic … Almost Heaven” moniker.

 

Category: Audiovisual Presentation - Student

Entry: The Stomp

For: Bethany College

Summary: “The Stomp” is a digital production developed by the Bethany College student run newspaper, The Tower Digital Productions. The students are tasked with developing multimedia packages on a weekly basis and distribute them to the newspapers social media outlets. Since the 2014 fall semester 18 episodes have been produced.

 

Category: Audio Commercial Broadcast or Web- Business and Industry

Entry: MVB Twins

For: MVB Bank

Primary Agency: Fahlgren Mortine

Summary: As MVB Bank worked to define itself, the idea to promote the MVB EXPERIENCE of banking was developed. The “Twins” ad was a unique way to communicate the philosophy of a WOW Client Experience, tailored to the individual. The spot showcases that experience, regardless of how you interact with MVB.

 

Category: Audio Commercial Broadcast or Web- Not-for-Profit

Entry: Charleston CVB FestivALL Commercials

For: Charleston Convention & Visitors Bureau

Primary Agency: Charles Ryan Associates

Summary: The Charleston CVB looked to continue its "I'm Charlie West" campaign on Pandora. CRA worked closely with the CVB to author the scripts. They promoted FestivALL, as well as a contest designed to attract out-of-towners to the event, and other summer events. The ads garnered thousands of clicks, and the contest was a big success.

 

Category: Commercial Broadcast or Web- Student

Entry: West Virginia Cares for Kids Radio PSA

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to write a script based on WV Foster & Adoptive Care grant research results. The script was developed into an audio PSA for the “WV Cares for Kids” campaign by a broadcast journalism student. The campaign’s goal is to raise awareness of the need for foster parents in Southern West Virginia.

 

Category: Books - Business and industry

Entry: 175 Years of Banking Tradition

For: United Bank

Primary Agency: Stonewall Retail Marketing, Inc.

Summary: UNITED BANK HISTORY BOOK  For United, the past 175 years have been much more than a timeline and a success story. It’s a historic example of what can happen when service, dedication and trust pass faithfully from generation to generation.  Recount the history of United and a portrait emerges—one of success, triumph, and celebration.

 

Category: Books - Not-for- Profit

Entry: "Mr. Fitz: Herbert Fitzpatrick and the Founding of the Huntington Museum of Art"

For: Huntington Museum of Art

Summary:  Huntington Museum of Art The goals of the 105-page book titled "Mr. Fitz: Herbert Fitzpatrick and the Founding of the Huntington Museum of Art" were to honor the man responsible for donating the 52 acres on which HMA is situated and to document Mr. Fitzpatrick's contribution to the Huntington institution.

 

Category: Brochures - Business and Industry

Entry: BrickStreet Resource Guide

For: BrickStreet Insurance

Primary Agency: Charles Ryan Associates

Summary: With BrickStreet expanding and becoming more operationally complex, the company needed a comprehensive collateral piece for new and renewing policyholders. The BrickStreet Resource Guide filled this need, with a folder and two inserted booklets – one focusing on company-specific details and the other outlining individual states’ options and legal requirements.

 

Entry: Eagle Manufacturing Poly Drums Brochure

For: Eagle Manufacturing Company

Primary Agency: Charles Ryan Associates

Summary: Charles Ryan Associates was tasked to design a brochure that would showcase Eagle Manufacturing’s new product line of Poly Drums and accessories. Although created to be a standalone marketing piece, brand and layout guidelines needed to mimic Eagle’s 2013 Product Catalog, as the brochure would eventually be included as a part of this catalog. CRA designed a 16-page brochure by adding new products, descriptions, large product photographs and action shots of employees, and overall flair with brand colors and creative elements. It is distributed across the United States, Mexico and parts of Europe.

 

Entry: FCX Systems Corporate Brochure

For: FCX Systems

Primary Agency: BlaineTurner Advertising

Summary: FCX Systems, headquartered in Morgantown, W.Va., created a corporate brochure with BlaineTurner Advertising to show the company’s expertise as specialists in the manufacturing of solid-state frequency converters and ground power support for the military, industrial, commercial and shore power industries around the world.

 

Entry: MVB AIT Brochure

For: MVB Bank

Primary Agency: Fahlgren Mortine

Summary: As MVB Tech Park opened featuring an interactive teller system, it was necessary to develop a brochure to communicate benefits and manage expectations. Although it was different from traditional banking, the transaction engagement was the same. Client confidence with the technology investment was established using a simple printed piece.

 

Category: Brochures - Not-for-Profit

Entry: Marshall University Block M

For: Marshall University

Summary: Marshall University publishes this fast facts collateral piece bi-annually for use during college fairs and high school visits. The main objective of the brochure is to provide answers to the most common questions asked by high school students during college fair days and high school visits.

 

Entry: WVU Reed College of Media Recruitment Brochure – 2014-2015

For: WVU Reed College of Media

Summary: Geared toward high school juniors and seniors who have shown an interest in the WVU Reed College of Media’s undergraduate programs, the 2014-2015 recruitment brochure highlights the College’s focus on media innovation, opportunities for hands-on experience, commitment to the student experience, curricular offerings and professional, award-winning faculty.

 

Category: Brochures - Pro Bono

Entry: Mountain Mission 2014 Christmas Appeal

For: Mountain Mission, Inc.

Primary Agency: The Manahan Group

Summary: The Mountain Mission Christmas Appeal packet went from multiple pieces of paper that could easily get lost with other papers at the recipient’s home/business to a “foldalope mailer” Making this piece different than the other mail the recipient may receive during the holiday season.

 

Category: Brochures - Student

Entry: PRSSA-MU Book Drive Flier

For: PRSSA--Marshall University

Primary Agency: JMC 439/539--Public Relations Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This flier was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA-MU Book Drive Flier II

For: PRSSA-Marshall University

Primary Agency: JMC 439/539--Public Relations Campaign Management class--Marshall University

Summary: PRSA-WV Crystal Awards  Award Group—Student  B5 Brochures Marshall University—Public Relations Student Society of America “Herd For Hoops” Campaign Summary  The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This flier was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA-MU Meetings Flier

For: PRSSA--Marshall University

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: PRSA-WV Crystal Awards  Award Group—Student  B5 Brochures Marshall University—Public Relations Student Society of America “Herd For Hoops” Campaign Summary  The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This flier was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA-MU Speaker Series Flier

For: PRSSA-Marshall University

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This flier was one of many tactics implemented during the successful campaign.

 

Entry: River Valley Child Development Services Questions Campaign--Sponsorship Brochure

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This brochure was one of many tactics implemented during the campaign.

 

Entry: RVCDS Questions Campaign La Famiglia Give Back Night Flier

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This flier was one of many tactics implemented during the campaign.

 

Entry: RVCDS Questions Campaign--Backyard Flier

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This flier was one of many tactics implemented during the campaign.

 

Entry: RVCDS Questions Campaign--Turkey Bowling Flier

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This flier was one of many tactics implemented during the campaign.

 

Entry: RVCDS Questions Trivia Campaign Penny Drive Flier

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This flier was one of many tactics implemented during the campaign.

 

Category: Direct Mail - Business and Industry

Entry: SMART529 Holiday Card

For: The Hartford

Primary Agency: The Manahan Group

Summary: The primary selling season for 529 products such as SMART529 is the fourth quarter. The fourth quarter is so important because of the tax benefits that result from 529 investments. To make the giving easier, we designed a direct mail piece that arrived in the beginning of December reminding family members that they can "Give the Best Gift of their child's life."

 

Category: Direct Mail - Not-for-Profit

Entry: Marshall University Fold-Out Piece

For: Marshall University

Summary: Marshall University receives many inquiries from students requesting specific information about scholarships, financial aid, admissions procedures, and academic interests.  This piece was developed to provide a combination of comprehensive and individualized answers.

 

Category: Direct Mail - Pro Bono

Entry: Mountain Mission 2014 Christmas Appeal

For: Mountain Mission, Inc.

Primary Agency: The Manahan Group

Summary: The Mountain Mission Christmas Appeal packet went from multiple pieces of paper that could easily get lost with other papers at the recipient’s home/business to a “foldalope mailer” Making this piece different than the other mail the recipient may receive during the holiday season.

 

Category: Holiday Cards - Business and Industry

Entry: Stick Tattoo Company Holiday Card

For: Stick Tattoo Company

Primary Agency: Asayo Creative, Inc.

Summary: For the 2014 holiday season, Stick Tattoo Company wanted a memorable way to say “Happy Holidays” to clients, local businesses and national vendors. In true out-of-the-box Stick Tattoo fashion, employees dressed as popular Christmas characters to spread holiday cheer. After all, what would Christmas be without a tattooed, shirtless Santa?

 

Category: Holiday Cards - Not-for-Profit

Entry: WV Development Office New Year’s Card

Summary: The 2015 West Virginia Development Office New Year’s Card helped team members reach out to domestic and international contacts and wish them well for the year ahead. Strategic use of design, printing and card stock combined for a show-stopping final piece.

 

Category: Invitations - Business and Industry

Entry: CRA 40th Anniversary Celebration Invitation

For: Charles Ryan Associates

Summary: CRA celebrated 40 years in 2014, and we decided to throw a party. We utilized our eblast system to invite clients, former colleagues and friends. We needed a design – something that would represent CRA’s past and present. The man himself, Charles Ryan, seemed an appropriate focus point. CRA sent the eblast invitation to more than 500 people, and more than 150 attended.

 

Entry: MVB Tech Park Invitation

For: MVB Bank

Primary Agency: Fahlgren Mortine

Summary: The grand opening for the MVB Bank facility at the I-79 Technology Park was planned to complement the community relations initiatives in the area to engage clients and shareholders. The key objective was to communicate the activity at hand and build on the momentum of excitement for the new facility.

 

Category: Invitations - Not-for-Profit

Entry: Legislative Black Tie Invitations

For: WV Department of Commerce

Summary: The Governor’s Office planned a black-tie event at the Governor’s Mansion on Feb. 19, 2015 to honor members of the 82nd Legislature. The guest list included all 134 members of the Legislature and one guest per member.

 

Category: Invitations - Student

Entry: 37 Fallen Invitation

For: 37 Fallen

Primary Agency: CR Byrd Chapter WVSU PRSSA

Summary: Invitation was created for the 37 Fallen film premiere on November 11th, Veterans Day 2014. The invitation was mailed to over 500 guests and electronically sent to over 2000. The mailing list included family of the fallen, legislatures, local businesses, and the WVSU family.

 

Entry: PRSSA-MU "Herd For Hoops" Gala Invitation

For: PRSSA-Marshall University and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This invitation was one of many tactics implemented during the successful campaign.

 

Category: Logos - Business and Industry

Entry: CRA 40th Anniversary Logo

For: Charles Ryan Associates

Summary: CRA celebrated 40 years in 2014, and the agency wanted to mark the occasion in a big way. But first, it needed a logo. It blends “40” with the current CRA logo. It is a simple, clean design. The logo was applied to signage, social media posts, CRA’s website and even beer labels.

 

Entry: H&H Water Control Logo

For: H&H Water Control

Primary Agency: Asayo Creative, Inc.

Summary: Morgantown based, H&H Water Control, needed a modern logo to accompany its debut into the water services industry. The design team at Asayo Creative came up with a concept that focused on recognizable imagery and an overall “clean water” look and feel.

 

Entry: Pineview Dental Care Logo

For: Pineview Dental Care

Primary Agency: Asayo Creative, Inc.

Summary: When Morgantown dental office, Pineview Dental Care, needed an updated logo, Asayo Creative got to work on a logo that would eliminate the negative stigma typically associated with sterile, unfriendly dental offices.

 

Category: Logos - Not-for-Profit

Entry: West Virginia Manufacturers Association 100th Anniversary Logo

For: West Virginia Manufacturers Association

Primary Agency: Charles Ryan Associates

Summary: The West Virginia Manufacturers Association celebrated its 100th year as an association. To honor this achievement, they tasked CRA with designing a logo for their celebration to be unveiled at their 2014 annual conference. The logo was to be an eye-catching and strong design and highlight the association’s 100th year.

 

Entry: WV Hunt & Fish Logos

For: WV Department of Commerce

Summary: In 2014, the Division of Natural Resources Wildlife Resources Section tasked Commerce Communications with creating new logos to promote its hunting and fishing programs.

 

Category: Logos - Student

Entry: Green Earth Event Services - Logo

For: Green Earth Event Services

Primary Agency: WVU Colistra PR Campaigns

Summary: This logo was designed as a part of a rebranding campaign for Green Earth Event Services, a nonprofit waste-diversion service that recycles and composts to keep waste from events out of the landfill. The logo was designed to better portray the organization’s services, which was unclear in its previous design.

 

Entry: Logo - ELF Enhancement Fund

For: Morgantown Early Learning Facility

Primary Agency: WVU Colistra PR Campaigns

Summary: This logo was designed to represent the fundraising team as a part of a campaign for Morgantown Early Learning Facility , a nonprofit, parent-owned childcare program. The child-like design captures the spirit of the facility and campaign, while helping to distinguish the organization's logo from that of the campaign team.

 

Entry: Logo - M-SNAP

For: Mountaineer Spay Neuter Assistance Program

Primary Agency: WVU Colistra PR Campaigns

Summary: This logo was designed as a part of a rebranding campaign for the Mountaineer Spay Neuter Assistance Program. The logo was designed to better portray the organization's services, which was unclear in its previous design. A specialized color scheme and clear graphic helped to drive all other creative elements in the plan.

 

Entry: PRSSA-Marshall University "Herd for Hoops" Logo

For: PRSSA-Marshall University and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This logo was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA-Marshall University Logo

For: PRSSA-Marshall University

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This logo was one of many tactics implemented during the successful campaign.

 

Entry: RVCDS Questions Trivia Logo

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This logo was one of many tactics implemented during the campaign, branding the Questions Trivia Night main event in its fourth year last year.

 

Entry: Shaver Media Group "Corporate S" Logo

For: Shaver Media Group--Student PR Firm

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This logo was one of many tactics implemented during the campaign, branding the student PR firm—Shaver Media Group—named for the late Dr. Hal Shaver, former dean of the W. Page Pitt School of Journalism and Mass Communications at Marshall University.

 

Entry: Shaver Media Group  Logo

For: Shaver Media Group--Student PR Firm

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This logo was one of many tactics implemented during the campaign, branding the student PR firm—Shaver Media Group—named for the late Dr. Hal Shaver, former dean of the W. Page Pitt School of Journalism and Mass Communications at Marshall University.

 

Entry: West Virginia Cares for Kids Logo

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to develop a logo for a WV Foster & Adoptive Care grant project. The team tested various options using focus groups and a survey to select the most appealing logo for the “WV Cares for Kids” campaign. The campaign’s goal is to raise awareness of the need for foster parents in Southern West Virginia.

 

Category: Long-Form Video - Business and Industry

Entry: "Balanced Funding"

For: Anthem

Primary Agency: Charles Ryan Associates

Summary: In light of changing health care laws, Anthem, a national health care insurance company, looked to CRA to develop a video to educate small employer groups about its new plan called Balanced Funding. CRA became experts on the plan and worked with two contracting companies to produce the animated video, which uses a balance beam to represent the key messaging.

 

Entry:  "Your Anthem Nurse"

For: Anthem

Primary Agency: Charles Ryan Associates

Summary: Anthem, a national health care insurance company, looked to CRA to develop a video to help educated employer groups about a new service called Your Anthem Nurse. The service allows members to have one dedicated family nurse. CRA drafted the scripted and worked with two contracting companies to produce the animated video, which utilizes a thread to represent navigating health care information.

 

Entry: Growing Up in the Business

For: Charles Ryan Associates

Summary: CRA celebrated 40 years of business in 2014, and the agency wanted to produce a video to mark the occasion. The team decided it would be fun to record the children of CRA employees attempting to explain what their families do for a living.  Sons, daughters, nieces and nephews participated, and they ranged from infants to teenagers. Hence, their responses were variable. They did find a common theme, though – no one really knows what these CRAzies do.

 

Entry: MVB AIT Technology Announcement

For: MVB Bank

Primary Agency: Warehouse Kids

Summary: As MVB Tech Park opened featuring an interactive teller system, a video was developed to communicate benefits of the technology to key internal audiences. Although it was different from traditional banking, the transaction engagement was the same. Employee confidence in the technology and support of the initiative was critical.

 

Entry: Sugar Plum CRAzies

For: Charles Ryan Associates

Summary: For its holiday video, the CRA Film team recorded every employee playing particular notes on the kazoo. Beforehand, the creative director had mapped out “Dance of the Sugar Plum Fairy” and which notes they would have to capture. The film editor then placed nine squares atop a background of falling snow. He then committed hours to completing “Sugar Plum CRAzies” note-for-note, matching employees and squares according to the key and measure. The result was a distinctive, entertaining greeting.

 

Entry: TEAM MVB  Communications - CEO Video

For: MVB Bank

Primary Agency: Warehouse Kids

Summary: At year-end 2013, MVB had doubled its employee population over 2012. The annual internal TEAMVOICE assessment revealed concerns about internal communications. The MVB Marketing Department developed a unique internal communications strategy - including quarterly CEO videos - to address employee concerns and bolster employee confidence.

 

Entry: This is Where... You're Part of Something Special

For: United Hospital Center

Primary Agency: BlaineTurner Advertising

Summary: United Hospital Center tasked BlaineTurner Advertising with a goal of reaching physicians’ families and spouses engaged in the recruitment process through a video demonstrating the quality of life in Harrison County, W.Va. The result is ten minutes of footage communicating the positive aspects and benefits of living in Harrison County.

 

Category: Long-Form Video - Not-for-Profit

Entry: Regional RAZE Kickoff Event Video

For: Department of Health and Human Resources, Department of Tobacco Prevention, RAZE

Primary Agency: Fahlgren Mortine

Summary: Falgren Mortine worked with RAZE to develop video to make teens feel excited and empowered to be part of the youth tobacco prevention movement. Fahlgren worked with a videographer and Regional RAZE Kickoff Event presenters to create content that increased buzz for the event series and drove interest in the program.

 

Entry: B&E 2014 Graduation video

For: WVU College of Business and Economics

Primary Agency: WVU College of Business and Economics Office of Communications and Marketing

Summary: This video looks inside graduation day in May 2014, capturing the various emotions in this rite of passage. The piece demonstrates the culmination of student commitment, hard work and a nervous confidence as business school graduates take the step into the global marketplace. Filming and editing by Alex Wilson, multimedia specialist.

 

Entry: Commencement Video: Graduates look back on their time at Marshall University

For: Marshall University

Summary: During Countdown to Commencement university staff set up a booth to interview graduates about their Marshall University experience. Portions of the interviews were compiled into one video that was shown on the overhead screen just before the start of the 2014 Winter Commencement Ceremony.

 

Entry: Energy Speaks Education Video

For: Independent Oil & Gas Association of West Virginia

Primary Agency: Charles Ryan Associates

Summary: The Independent Oil and Gas Association of West Virginia tasked CRA with creating a long-form video that could be used in the Energy Speaks Education campaign. The video needed to be informative and educational, while also fun and entertaining. CRA engaged in extensive research and planning to execute the 20-minute video that has been used by IOGA extensively since delivery.

 

Entry: Gee Mail

For: West Virginia University

Summary: West Virginia University President Gordon Gee returned to the University in December of 2013, and the University Relations division developed a video series called "Gee Mail" to keep University audiences up to speed with the president.

 

Entry: Pride in Giving

For: United Way of the River Cities

Primary Agency: United Way of the River Cities

Secondary Agency: Trifecta Productions

Summary: United Way of the River Cities and Trifecta Productions showcased the generous support of Steel of West Virginia, Inc./USW Local 37 employees in the "Pride in Giving" video. Employees have helped change more than 7,300 lives in five counties in the past three years.

 

Entry: Stephen J. Kopp Memorial Video

For: Marshall University

Summary: The Stephen J. Kopp Memorial Video was produced in the 36 hours following the sudden death in December 2014 of Marshall University’s 36th president. As president since 2005, Dr. Kopp was considered a visionary in higher education and was beloved and respected by members of the university and Huntington communities.

 

Entry: WVU IMC Program Graduate Profile – Patrick Delaney

For: WVU Reed College of Media - IMC Graduate Program

Summary: WVU integrated marketing communications graduate student and GA Val Train completed a two-minute profile video showcasing Patrick Delaney, Communications Director for the American Soybean Association in Washington, DC. The video lives on the WVU IMC website and is part of the program’s recruitment marketing plan.

 

Category: Long-Form Video - Student

Entry: 37 Fallen Trailer

For: 37 Fallen

Primary Agency: CR Byrd Chapter WVSU PRSSA

Summary: The trailer was used to promote the 37 Fallen film premiere on November 11th, Veterans Day 2014. It used actual footage from the film and was edited by Calvin Grimm and PRSSA students. The trailer was viewed over 3000 times on Facebook and YouTube.

 

Entry: Justin Havey Cinematography Reel

For: Justin Havey

Summary: My cinematography work from the year of 2014.

 

Entry: Long-form video - Morgantown ELF Fundraising Video

For: Morgantown Early Learning Facility

Primary Agency: WVU Colistra PR Campaigns

Summary: This video was created as a part of a campaign for the Morgantown Early Learning Facility   The video features children and staff discussing their favorite parts of ELF, and an appeal for a donation for a new playground. The team later received a $10,000 in-kind donation to upgrade facilities.

 

Category: Magazine or Newsletter, Internal - Not-for-Profit

Entry: Herd Happenings e-Newsletter

For: Marshall University

Summary: Herd Happenings is e-mailed once a week during the fall and spring semesters by Marshall University for currently enrolled students of the university.  Its purpose is to inform students of upcoming events.

 

Entry: IOGA News

For: Independent Oil & Gas Association of West Virginia

Primary Agency: Homestead Communications

Summary: IOGA News is the monthly magazine of IOGAWV.  The 2014 goals were to provide timely information to members, maintain editorial content quality and quantity, while creating positive net income for the association.  Based on the quality and quantity of content, plus financial outcomes, Homestead Communications exceeded the goals set for IOGA News.

 

Entry: Members Magazine

For: Huntington Museum of Art

Summary: The first objective of the Members Magazine is to inform members of the Huntington Museum of Art about the variety of programs, classes, lectures, and exhibitions taking place during the next six months. The second objective is to serve as a marketing tool to attract new members.

 

Category: Magazine or Newsletter, External - Business and Industry

Entry: InSide BrickStreet Magazine

For: BrickStreet Insurance

Primary Agency: Charles Ryan Associates

Summary: BrickStreet has been committed to publishing the InSide BrickStreet magazine every year to cover a variety of company changes, industry updates and proactive safety topics. While frequency of distribution has decreased over the years to save production costs, the magazine remains a vital part of the company’s ongoing dedication to communication.

 

Entry: Smart529 When I Grow Up Newsletter

For: The Hartford

Primary Agency: The Manahan Group

Summary: The Hartford’s SMART529 plan held its annual When I Grow Up Contest. The SMART Family newsletter is the main source of information for the contest, along with the SMART529 website. The newsletter and contest proved to be a success from all standpoints. Overall sales for SMART529 were up six percent over 2013 and new accounts increased by 7.5 percent over the previous year. More than 3,000 were submitted for the contest and over 8,000 inquiries were made for SMART529 materials during the contest time-period.

 

Category: Magazine or Newsletter, External - Not-for-Profit

Entry: B&E Magazine - Fall 2014

For: WVU College of Business and Economics

Primary Agency: WVU College of Business and Economics Office of Communications & Marketing

Summary: The WVU College of Business and Economics Fall 2014 magazine is targeted toward multiple audiences and distributed worldwide. The cover story features incredible images captured by photographer Alex Wilson and presented by chief designer Erica Lindsay, detailing the professional and personal sides of our innovative and resourceful faculty. Supporting articles are student-centric. Executive Editor Patrick Gregg.

 

Entry: B&E Magazine - Spring 2014

For: WVU College of Business and Economics

Primary Agency: WVU College of Business and Economics Office of Communications & Marketing

Summary: The WVU College of Business and Economics Spring 2014 magazine is targeted toward multiple audiences and distributed worldwide. The cover story examines College relationships with key West Virginia industry leaders and stakeholders. Supporting articles include a student filmmaker attending the Cannes Film Festival, generosity through scholarship and a CPA-turned-professor. Design by Erica Lindsay, photography by Alex Wilson. Executive Editor Patrick Gregg.

 

Entry: Marshall Magazine, Winter 2015 issue

For: Marshall University

Summary: Marshall Magazine is published three times a year by Marshall University for active alumni and selected friends of the university.  This specific issue  was a tribute to the university’s late president, Dr. Stephen J. Kopp.

 

Entry: WV Edge, Issue 4

For: WV Department of Commerce

Summary: The West Virginia Development Office began publishing a business-focused magazine, called West Virginia Edge, in January 2012. Articles are timely, newsworthy and highlight West Virginia success stories. Each issue features a lead story that is unique or highly relevant to the media or public.

 

Entry: WVU Magazine

For: West Virginia University

Summary: The WVU Magazine, which is sent to around 200,000 alumni and friends around the world, went through a re-design and re-think in 2014. Not only did the design change, but so did the way we marketed it to our audiences.

 

Entry: WVU Reed College of Media 75th Anniversary Special Edition - 2014

For: West Virginia University Reed College of Media

Summary: The WVU Reed College of Media’s annual magazine is targeted toward alumni, parents, donors and friends. This special anniversary edition celebrates the College’s new name and its 75th year on WVU’s campus. It pays homage to the past and highlights the College’s focus on media innovation, student experience, and outreach.

 

Category: Magazine or Newsletter, External - Political and Issue Management

Entry: Health Care Highlights

For: Government Relations Specialists, LLC

Primary Agency: Sterling Communications of WV, LLC

Summary: Health Care Highlights reaches more than 5,000 professionals and policymakers weekly during the regular session of the WV Legislature. A bill tracking section features the history and status of all health care bills.The simple design allows readers to follow individual bills or seek more in-depth coverage on specific issues.

 

Category: Media Kit - Not-for-Profit

Entry: Diamond Electric HQ Announcement

For: WV Department of Commerce

Summary: The West Virginia Commerce Communications office — the creative arm of the state Department of Commerce — was handed a secret: Japanese-owned auto component company Diamond Electric was going to move its North American headquarters from Michigan to its manufacturing plant in West Virginia.

 

Category: Media Kit - Student

Entry: WVSU 37 Fallen Media Kit

For: 37 Fallen

Primary Agency: C.R. Byrd Chapter WVSU PRSSA

Summary: The media kit for 37 Fallen was produced by students in PRSSA and then forwarded to Kimberly Osborne, Vice President at WVSU, who is in charge of any releases from the university and its affiliated organizations. The kit resulted in 3 radio interviews airing the days leading up to the Veterans Day event a major article in the Gazette on Sunday November 9th on the front page of the Life Section.

 

Category: News Releases -Not-for-Profit

Entry: Greenbrier State Forest's Jesse Anderson nominated for award

For: WV Department of Commerce

Summary: In 2014, ServiceWear Apparel Corporation of Tennessee sent out a request to all state parks agencies in the United States for nominations of state parks rangers for a nationwide competition, Park Ranger of the Year.

 

Category: News Releases - Student

Entry: Green Earth Event Services - News Release/Public Radio Coverage

For: Green Earth Event Services

Primary Agency: WVU Colistra PR Campaigns

Summary: This piece about Green Earth Event Services was run on West Virginia Public Radio. Well-known reporter Glynis Board interviewed the founder, who discussed how he came up with the concept and the real goals he had for the organization. The founder was able to convey his passion for conservation and educating others about the benefits of waste diversion.

 

Entry: PRSSA-Marshall University 35th Anniversary News Release

For: PRSSA-Marshall University

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This news release was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA--Marshall University--Children's Book Drive News Release

For: PRSSA-Marshall University and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This news release was one of many tactics implemented during the successful campaign.

 

Entry: PRSSA-Marshall University--Hoops Family Children's Hospital Charity Gala News Release

For: PRSSA-Marshall University and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This news release was one of many tactics implemented during the successful campaign.

 

Entry: RVCDS Questions Campaign Turkey Bowling News Release

For: River Valley Child Development Services

Primary Agency: Shaver Media Group

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This news release was one of many tactics implemented during the campaign.

 

Entry: RVCDS Questions Trivia Campaign News Release

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This news release was one of many tactics implemented during the campaign.

 

Category: Online Publications - Business and Industry

Entry: BrickStreet Insurance HBA "Safety Spotlight"

For: BrickStreet Insurance

Primary Agency: Charles Ryan Associates

Summary: BrickStreet’s newest electronic newsletter, the HBA Safety Spotlight, is distributed monthly to policyholders and agents in the home builders industry and covers a variety of safety topics, including construction-specific tips and best practices. BrickStreet is pleased with the start of this education initiative, with the average open rate over a twelve-month period at 33.45 percent.

 

Category: Online Publications - Student

Entry: WVU PRSSA Blog

For: West Virginia University Public Relations Student Society of America

Primary Agency: West Virginia University Public Relations Student Society of America

Summary: WVU PRSSA introduced a new Chapter blog to allow members the opportunity to have their own work published, to encourage interactivity within the Chapter through a new story form, and to feature events and news stories in a unique, first-person perspective.

 

Category: Posters - Student

Entry: IDENTITY Movie Poster

For: Justin Havey

Summary: Movie poster design for the short film IDENTITY. Design made by director Justin Havey.

 

Entry: Poster - Morgantown ELF WVU Basketball Team Supply Drive

For: Morgantown Early Learning Facility

Primary Agency: WVU Colistra PR Campaigns

Summary: This poster was designed to bring awareness to the “Stuff the Bus” School Supply Drop-off Event, featuring the WVU Men’s Basketball Team. The poster features WVU Men’s Basketball star Juwan Staten, and it was placed around the Morgantown community to encourage people to donate and to attend the event.

 

Entry: WVSU 37 Fallen Poster

For: 37 Fallen

Primary Agency: C.R. Byrd Chapter WVSU PRSSA

Summary: The WVSU PRSSA set out to make a movie poster that would both convey the somber nature of this film as well as grab attention. The clients wanted to ensure that the poster was simple and was gender, racially, and religion neutral.

 

Category: Research - Student

Entry: 37 Fallen Film Premiere Research

For: 37 Fallen

Primary Agency: CR Byrd Chapter WVSU PRSSA

Summary: Research for the premiere event and social media page for the documentary 37 Fallen was important to this event because of the subject matter. West Virginia has a huge Veteran community and the research done helped us find that and direct our information to that community.

 

Entry: Green Earth Event Services - Research

For: Green Earth Event Services

Primary Agency: WVU Colistra PR Campaigns

Summary: An online survey and a series of in-depth interviews were conducted to gauge awareness levels of Green Earth Event Services, perceptions about recycling at events, and satisfaction with services among race coordinators. Findings were used to guide planning for the branding and awareness campaign for this nonprofit organization.

 

Entry: Research - Mountaineer Spay Neuter Assistance Program

For: Mountaineer Spay Neuter Assistance Program

Primary Agency: WVU Colistra PR Campaigns

Summary: An online survey and two focus groups were conducted to gauge awareness levels of the Mountaineer Spay Neuter Assistance Program, as well as perceptions regarding pet overpopulation. Concept testing and message effectiveness were also gauged to determine the best approach at relaying the organization’s mission and to guide a campaign plan.

 

Entry: West Virginia Cares for Kids Campaign Research

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to conduct three focus groups and a survey for the WV Foster & Adoptive Care grant. Based on research results, the team developed the “WV Cares for Kids” campaign to raise awareness of the need for foster parents in Southern West Virginia.

 

Category: Scripts - Business and Industry

Entry: MVB CEO Video Script - PPM Announcement

For: MVB Bank

Primary Agency: Warehouse Kids

Summary: At year-end 2013, MVB had doubled its employee population over 2012. The annual internal TEAMVOICE assessment revealed concerns between employees about internal communications and project management. The Marketing Department developed a unique internal communications strategy of CEO videos to address employee concerns and bolster employee confidence.

 

Category: Scripts - Not-for-Profit

Entry: Charleston CVB FestivALL Commercial Scripts

For: Charleston Convention & Visitors Bureau

Primary Agency: Charles Ryan Associates

Summary: The Charleston CVB in 2014 was continuing its “I’m Charlie West Campaign" and wanted to produce spots for media such as Pandora to promote FestivALL. It worked with CRA to create scripts for the commercials and send them to production. Pandora reported close to 2 million impressions and nearly 18,000 clicks. The response to the FestivALL contest was outstanding, and FestivALL, celebrating its 10th year, reported high attendance numbers.

 

Entry: Energy Speaks Scripts

For: Independent Oil & Gas Association of West Virginia

Primary Agency: Charles Ryan Associates

Summary: The Independent Oil and Gas Association of West Virginia tasked CRA with creating a long-form video that could be used in the Energy Speaks Education campaign. An integral part of this video was the script, which would set the tone and direction for the 20-minute video. The script required extensive research and coordination, and the client is incredibly pleased with the end product.

 

Category: Single Issue Newsletters / Booklets - Business and Industry

Entry: AMFM 2015 Calendar - Quality Care, Quality of Life

For: AMFM Nursing & Rehabilitation Centers

Summary: In 2014 AMFM expanded with four new nursing centers. The challenge for this year’s calendar was to fit 15 centers and AMFM ‘s headquarters into a 12 month calendar, all while communicating the quality of care each center provides. The results were a perfect blend of design, balance and planning.

 

Category: Single Issue Newsletters / Booklets - Not-for-Profit

Entry: Communicating with Distressed Constituents

For: West Virginia Psychological Association

Primary Agency: Homestead Communications

Summary: A Legislator’s Guide: Communicating with Distressed Constituents was prepared for newly elected and re-elected members of the West Virginia Legislature and their staff.  The goal of this publication was to generate a positive impression of psychology and the WVPA by providing concrete tactics for legislators and staff when dealing with distressed constituents.

 

Entry: WVU Children's Hospital Gala Booklet

For: WVU Children's Hospital

Primary Agency: Asayo Creative, Inc.

Summary: Filled with food, dining, entertainment and live auctions, the WVU Children’s Hospital Gala is held each year to raise money for the WVU Children’s Hospital. To draw an emotional connection between the event and the cause, Asayo created a touching single-issue booklet utilizing emotional photography and language.

 

Category: Single Issue Newsletters / Booklets - Student

Entry: PRSSA-Marshall University "Herd for Hoops" Gala Program

For: PRSSA-MU and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. This gala program was one of many tactics implemented during the successful campaign.

 

Entry: RVCDS Questions Trivia Night Event Program

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. This event program was one of many tactics implemented during the campaign.

 

Category: Social Media - Business and Industry

Entry: CRA Food Drive Challenge

For: Charles Ryan Associates

Summary: CRA employees in November 2014 suggested the agency participate in a charitable effort that would both benefit a good cause and allow the Charleston and Richmond offices to interact during the holiday season. CRA decided to participate in a food drive, and the two offices would engage in a friendly competition to see which could collect the most food. Altogether, the Facebook posts reached users more than 5,000 times. Most importantly, the two offices together collected more than 2.6 tons of food.

 

Entry: CRA Halloween Costume Contest

For: Charles Ryan Associates

Summary: CRA strives to maintain high engagement on its social media pages and have fun doing it. In fall of 2014, the Charleston office decided to have a Facebook Halloween costume contest.  The photos garnered more than 500 likes. Carol Dye and Denise May – Bert & Ernie – won with more than 75 votes. The album reached more than 1,000 people, and 20 users shared the contest.

 

Category: Social Media - Not-for-Profit

Entry: Charleston CVB Recipe Cards

For: Charleston Convention & Visitors Bureau

Primary Agency: Charles Ryan Associates

Summary: With Thanksgiving 2014 approaching, the CVB wanted to add something different to the social media mix. CRA suggested CVB employees provide recipes, which would be posted on Facebook and Twitter. CRA’s creative team placed the recipe information on recipe card designs. The four posts during the week of Thanksgiving reached people more than 1,600 times on Facebook.

 

Entry: Student-Run Social Media Accounts

For: Marshall University

Summary: The student-run Instagram (@kasey_marshallu) account began in September 2014 as a part of the social media marketing for Marshall University. Since its introduction, students have temporarily run the main university Instagram account (@marshallu) for special events and circumstances.

 

Entry: WVU on Snapchat

For: West Virginia University

Summary: West Virginia University was one of the first schools within higher education to join Snapchat, one of the newest and fastest-growing social media platforms out there. We're doing some innovative campaigns with Snapchat.

 

Category: Social Media - Political and Issue Management

Entry: Loving My Library Social Media

For: Vote Yes for Libraries

Primary Agency: The Manahan Group

Summary: Smarting from an overwhelming defeat a year earlier, the Kanawha County Library Levy Committee hired The Manahan Group in August of 2014 to manage the group’s efforts to increase taxes to support the county’s library system. The social media effort was a huge success with hundreds of postings, more than 1,200 very active “friends” on Facebook, ongoing Twitter postings and more. In a complete turn-around from its defeat a year ago, the library levy passed by a 65-35 percent margin.

 

Category: Social Media - Student

Entry: Augusta Levy Learning Center Social Media Audit

For: Augusta Levy Learning Center; Bethany College

Summary: The social media audit completed for the Augusta Levy Learning Center was utilized to help increase the awareness of the learning center, to increase the effectiveness of the current website, and to increase interaction with the audience through Facebook.

 

Entry: Social Media Audit

For: The Oglebay Foundation

Primary Agency: Bethany College PRSSA Chapter/ Tower Promotions

Summary: The Oglebay Foundation doesn’t have its own social media presences. The current Facebook postings, Twitter, Blogger, mobile app, Pinterest, etc. are all Wheeling Park Commission property for Oglebay Resort and Conference Center. The Foundation related posts are limited on these pages as part of our strategic marketing approach. The Foundation website and the Oglebay Resort Facebook page were created by Oglebay’s graphic designer, Kristen Lundberg. She also makes each post, but there is a team to draft the monthly social media plan. Through this audit the needs of the Foundation have been assessed they are a social media integrated marketing plan and personalized advertisements specifically for the Oglebay Foundation to help create a social media presence in which these networking platforms are leveraging, engaging and amplifying the Oglebay Foundation message.

 

Entry: Betsy Day 2015

For: Bethany College

Summary: Betsy is the first lady of public relations and the god mother of PRSSA. To honor her we watched a tribute movie in our meeting and we also created a “selfie booth” in honor of Betsy. We joined the Betsy Plank social media movement on April 2nd 2015.

 

Entry: PRSSA-Marshall University and "Herd for Hoops" Campaign Social Media

For: PRSSA-MU and Hoops Family Children's Hospital

Primary Agency: JMC 439/539--PR Campaign Management class--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a four-month campaign in celebration of PRSSA—Marshall University chapter’s 35th year on campus. The campaign increased membership in and awareness of PRSSA, while also raising money and collecting children’s books for Hoop’s Family Children’s Hospital. These social media tactics were implemented during the successful campaign.

 

Entry: RVCDS Questions Campaign Social Media

For: River Valley Child Development Services

Primary Agency: Shaver Media Group--JMC 439/539--Marshall University

Summary: The Marshall University PR academic program’s campaign management class researched, planned, executed, and evaluated a nine-month campaign for River Valley Child Development Services, an early childhood education nonprofit organization. The successful campaign—the highlight of which was the “Questions Trivia Night”—raised awareness and money for RVCDS, in particular for its TIPS scholarship program, benefitting parents who cannot afford to send their children to RVCDS schools and programs. These social media tactics were implemented during the campaign.

 

Entry: Wheeling Symphony Social Media Audit

For: Wheeling Symphony Social Media Audit

Primary Agency: Bethany College

Summary: This social media audit was done in my integrated marketing class. We had the opportunity to choose what organization we wanted to work with, so I chose the wheeling symphony orchestra. My goal was to come up with a plan for them to attract a younger audience.

 

Entry: WVSU 37 Fallen Facebook

For: 37 Fallen

Primary Agency: C.R. Byrd Chapter WVSU PRSSA

Summary: Social media was the biggest component of the 37 Fallen campaign. It was the fastest way to reach potential audience members for the Veteran’s Day Event. It also created communication between the families of the fallen and with the planning team.

 

Category: Video Commercials -Broadcast or Web - Business and Industry

Entry: Appalachian Power "Efficiency" Commercial

For: Appalachian Power

Primary Agency: Charles Ryan Associates

Summary: Appalachian Power Company, a division of American Electric Power, tasked CRA with creating a :30 commercial that could be broadcasted on television, as well as used as a promotional piece for upcoming sponsorships. CRA created an up-beat animated graphics spot that displayed for APCO and AEP customers the simple ways they can save money on their energy bills.

 

Entry: West Virginia Power 10th Anniversary Video

For: West Virginia Power

Primary Agency: Charles Ryan Associates

Summary: The West Virginia Power baseball organization was preparing to mark 10 years of Power baseball at Appalachian Power Park. The Power and CRA decided it might be fun to film various groups and individuals from the Charleston community singing the staple “Take Me Out to the Ballgame.” The Power wanted the spots to feature the community that has been committed to the Park and its team.

 

Category: Video Commercials -Broadcast or Web - Not-for-Profit

Entry: West Virginia Lottery Inspires Random Acts of Lottery

For: West Virginia Lottery

Primary Agency: Fahlgren Mortine

Summary: The “Random Acts of Lottery” campaign was developed to make people think about winning the lottery in a different, altruistic way. It sought to change the conversation from “what would you buy” to “what good would you do,” if you won the West Virginia Lottery.

 

Entry: Marshall University Institutional Spot

For: Marshall University

Summary: The Institutional Spot commercial was produced as part of Marshall University’s overall marketing efforts. The commercial has been used on local television, on national television during Conference USA athletic broadcasts and during athletic events on Marshall’s campus.

 

Category: Video Commercials -Broadcast or Web - Student

Entry: Scareview WVSU NBS

For: Scareview Elementary

Primary Agency: WVSU NBS

Summary: The Scareview Grave Schoul is the area's premier haunted house that uses multiple areas and floors of the former Fairview Elementary School. The building is currently owned by the West Side Volunteer Fire Department. The event is run 100% by volunteers from the community and the fire department as a way of raising funds for the fire department.

 

Entry: West Virginia Cares for Kids PSA Video

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to write a script based on WV Foster & Adoptive Care grant research results. The script was developed into a video PSA for the “WV Cares for Kids” campaign by a broadcast journalism student. The campaign’s goal is to raise awareness of the need for foster parents in Southern West Virginia.

 

Category:  Web Sites - Business and Industry

Entry: Clear Mountain Bank Website

For: Clear Mountain Bank

Primary Agency: Asayo Creative, Inc.

Summary: Asayo Creative worked closely with long-time partner, Clear Mountain Bank, to revamp its existing website with modern design tools and an added community-oriented feel to reflect the bank’s core values. The website overhaul resulted in a more interactive and user-friendly design that ultimately led the client to an increase in number of accounts.

 

Entry: Elite Oilfield Services Website

For: Elite Oilfield Services

Primary Agency Asayo Creative, Inc.

Summary: Asayo Creative has tackled its fair share of oil and gas company websites. When long-time partners, Elite Oilfield, approached the agency in need of an eye-catching new site, the team gladly accepted the challenge of unifying the company’s three divisions into one cohesive website.

 

Entry: Gastar Website

For: Gastar Exploration

Primary Agency: Charles Ryan Associates

Summary: Charles Ryan Associates worked with Gastar Exploration, Inc. to create an eye-catching website that was easy to navigate for their shareholders world-wide. CRA’s customized Content Management System allows for management of stock information, a photo gallery, news updates and more. These features allow Gastar to project its image to shareholders and interested parties all over the world.

 

Entry: Mountain State Stone Website

For: Mountain State Stone

Primary Agency: Asayo Creative, Inc.

Summary: When Mountain State Stone approached Asayo Creative in need of an eye-catching website, the team helped create an online presence and overall lifestyle brand that showcased the company’s industry-leading landscaping products in a simple, yet visually stunning way.

 

Category: Web Sites - Not-for-Profit

Entry: WVU Tech Student Life Website Redesign

For: WVU Tech

Summary: Last summer, WVU Tech’s University Relations team launched a new Student Life website. Previously, the departments within Student Life each had their own websites making it difficult and time-consuming to keep track of content changes. The new website houses all the departments, making managing content easier, and it’s mobile friendly.

 

Category: Web Sites - Political and Issue Management

Entry: Pooling Together Website

For: West Virginia Chamber of Commerce

Primary Agency: The Manahan Group

Secondary Agency: Brown Communications

Summary: A controversial measure, Fair Pooling would permit extraction of natural gas from an area even if a few landowners objected, allowing the industry to extract gas more efficiently and lead to significant increase in jobs, royalties for landowners and taxes paid by the industry to fund local schools and community projects. The website and outreached effort brought together many groups that in the past had opposed pooling legislation. Although it failed on the last night of the legislature on a tie vote, the campaign has set the stage for a possible special session to pass Pooling legislation.

 

Category: Web Sites - Pro Bono

Entry: Deuce Strong Website

For: Deuce Strong

Primary Agency: Asayo Creative, Inc.

Summary: Soon after six-year-old Devon “Deuce” Williams was diagnosed with a life-threatening illness, he was told he would need a double lung transplant. Asayo Creative teamed up with the Williams family pro-bono to create an online website and platform for critical fundraising efforts.

 

Category: Web Sites - Student

Entry: Website - Morgantown ELF

For: Morgantown Early Learning Facility

Primary Agency: WVU Colistra PR Campaigns

Summary: Morgantown Early Learning Facility’s website was in dire need of an overhaul. The previous site was outdated and provided little useful information to its clients. The new site is colorful, consistently updated, and it features fun photos, staff pictures and bios, classroom curriculum, and a password-only access area for parents.

 

Entry: West Virginia Cares for Kids Website

For: Concord University West Virginia Foster & Adoptive Care Grant Program

Primary Agency: Concord University WVFAC Grant Public Relations Team

Summary: Concord University PR students worked with their professor to develop a website for the WV Foster & Adoptive Care grant. The “West Virginia Cares for Kids” campaign website at WVCares4Kids.com is part of an integrated communication strategy to raise awareness of the need for foster parents in Southern West Virginia.

 

Category: Written Articles - Not-for-Profit

Entry: Let’s Get Cracking

For: WV Department of Commerce

Summary: In 2014, the Department of Commerce assigned its Communications and Marketing Division with creating the fourth issue of West Virginia Edge magazine. The West Virginia Development Office, uses the magazine as a business-recruiting tool to showcase West Virginia’s diverse economy and favorable business climate.

 

Entry: Using the Past to Build the Future – Charles Town and Parkersburg

For: WV Department of Commerce

Summary: The objective for this particular article was to provide the targeted audience with insight into two different West Virginia communities experiencing small business growth and downtown revitalization while enjoying chic small-town living. They do this by using their colorful pasts to build a progressive future.

 

Entry: WV Travel Team - Amy Shuler Goodwin

For: Wild, Wonderful West Virginia

Summary: Commissioner of Tourism Amy Shuler Goodwin accepted the opportunity to join The Charleston Gazette’s West Virginia Travel Team as a contributing writer—an exceptional opportunity to promote Wild, Wonderful West Virginia in the state’s largest newspaper. The column would also be published on the newspaper’s website.

 

Category: Written Articles - Political and Issue Management

Entry: VERA Op-Ed

For: Government Relations Specialists, LLC

Primary Agency: Sterling Communications of WV, LLC

Summary: An opinion column opposing a proposed state-managed Voluntary Employee Retirement Account program, crafted by Sterling Communications and Government Relations Specialists, was published on the front page, above the fold, in the Sunday Gazette-Mail’s Perspective section. As a result of the column, an interim legislative committee declined to introduce draft legislation.

 

Category: Written Articles Pro Bono

Entry: Writing Off the Write Stuff

For: Mountaineer Montessori School

Primary Agency: JoEllen Zacks`

Summary: Are computers and cursive compatible in the classroom? Yes, say experts, noting that writing by hand actually makes learning easier. With a mission to elevate education for all children, Mountaineer Montessori School generated "Writing Off the Write Stuff?," a feature that appeared in the Charleston Gazette Back to School section.

 

 

 

 

 



Practitioner of the Year

2014 Aly Goodwin Gregg

2013 Communications Staff, Appalachian Power

2012 Kim Harbour

2011 Sara Payne Scarbro

2010 Lynn R. Swann
2009 George Manahan
2008 C. Bryan Brown
2007 Lisa Wharton Turner
2006 Linda Arnold
2005 John Womack, CAE
2004 Joe Stevens
2003 Helen Matheny, APR
2002 Joe Gollehon, APR
2001 Virginia Painter
2000 Karen Mess Frashier, APR
1999 Penney A. Hall, APR
1998 Jeri H. Matheney, APR
1997 Diane Slaughter, APR, CAE
1996 Joe Long, APR
1994 Harry Mitchell
1993 Brent Archer
1992 Communications Staff, Columbia Gas Transmission
1991 Cathryn Gibbs Harris, APR, Fellow PRSA
1990 John W. Wiater, APR, Fellow PRSA
1989 Dan Lacy
1988 Caryn Gresham
1987 Cathryn Gibbs Harris, APR, Fellow PRSA
1986 Ann Green
1985 H. William Chaddock, APR
1984 Roberta Fowlkes, APR
back to top

Chapter Service Award

2014 Brandon Totten

2013 Todd Beane

2012 Buddy Davidson

2011 George Manahan

2010 John Womack
2009 BrickStreet Insurance Corporate Affairs
2008 Bethany Ross and Jennifer Vieweg
2007 Dr. Tee Ford-Ahmed
2006 Brian Peterson
2005 Tammy Harper Wheeler
2004 John Womack, CAE
2003 Jennifer Reynolds
2002 Todd Beane
2001 John Golden, APR
2000 Joe B. Long, APR
1999 Dolores A. Kinder, APR and Virginia R. Painter
1998 Karen Mess Frashier, APR
1997 Chuck Rice
1996 Penney Hall, APR
1995 Ginny Painter and Robin Long
1994 Chuck Rice
1992 Diane Slaughter, APR
1991 Roberta Fowlkes, APR
1990 Cathryn Gibbs Harris, APR, Fellow PRSA
1988 F. David Cotten, APR, Fellow PRSA
back to top


Young Professional Award

2014 Chelsea Ruby

2013 Jessica Sharps

2012 Rachel Coffman

2011 Laura Jordan
back to top

Outstanding Educator
2014 Dr. Trevellya (Tee) Ford-Ahmed, WV State University

2013 Dr. Terry Hapney, Marshall University

2012 Bethany College
back to top

 

 

Lifetime Achievement Award
2013 George Manahan
2000 Ann Green
1998 F. David Cotten, APR, Fellow PRSA
1996 Thad Epps
1995 Charles E. Ryan, APR
back to top

PRSA College of Fellows

2011 Joe W. Gollehon, APR, Fellow PRSA

2006 Diane Slaughter, CAE, APR, Fellow PRSA
1998 John W. Wiater, APR, Fellow PRSA (deceased)
1997 Cathryn Gibbs Harris, APR, Fellow PRSA
1990 F. David Cotten, APR, Fellow PRSA
back to top

Outstanding West Virginian

2014 Sen. John D. Rockefeller IV
2013 Jennifer Garner

2012 Larry Groce

2011 Jim Justice

2010 Coach Bob Huggins
2007 Dr. H. Keith Spears
2006 Andy Milovich
back to top

Crystal Award Archive

 

2014 Crystal Award Entries


2013 Crystal Awards Entries



2009 Crystal Awards Recipients

 

2008 Crystal Awards Gala PowerPoint Presentation

2007 Crystal Award Case Summaries

2006 Crystal Award Case Summaries

2005 Crystal Award Recipients and Case Summaries

2004 Crystal Award Recipients and Case Summaries

2003 Crystal Award Recipients and Case Studies

2002 Crystal Award Recipients and Case Studies

2001 Crystal Award Recipients and Case Studies

2000 Crystal Awards Case Studies

1999 Crystal Awards Case Studies

2002 East Central District Round-up Results

back to top

Adobe Acrobat Reader Logo
To view PDF's you will need the free Adobe Acrobat Reader

UPCOMING EVENTS

MEMBER LOGIN

 
  Forgot Password?


Place you logo here - sponsorship opportunites available

Home | APR | Archive | Awards | Committees | Meetings | Membership | News | Publications | Who We Are

Copyright © 2011 WVPRSA. All Rights Reserved.
Site Design by Dream Catcher