Advancing the Profession and the Professional

 

Awards

Practitioner of the Year Chapter Service Award
Lifetime Achievement Award PRSA College of Fellows
Young Professional Award   Outstanding Educator
Outstanding West Virginian Crystal Award Archive

 

 

Time to enjoy your sweet success!

You've done the work, entered it online and it's been judged by the PRSA-Chicago Chapter.  Now it's time to enjoy your sweet success during the June 18 Crystal Awards Gala at Edgewood Country Club in Charleston.  Rather than serving dinner, we have have some light hors d'oeuvres and desserts, plus a cash bar; the fuin starts at 6:30 p.m.!

 

We'd like to thank our event sponsors:

Appalachian Power

Charles Ryan Associates

Capitol Conference Center

Columbia Pipeline Group

Falhgren Mortine

The Manahan Group

W. Page Pitt School of Journalism and Mass Communications

Timberline

WVU School of Business and Economics


 


Here is the summary of our entries:

 

CAMPAIGNS

 

Community Relations

Best in West Virginia
Crystal Award

Entry Title: MVB Bank Charleston Community Outreach

Organization: MVB Bank

Award Group: Business / Industry

Summary: MVB Bank is a community-centered bank founded on the principles of honesty, respect and accountability. As the organization expanded into the Kanawha Valley and West Virginia’s capital city of Charleston, community engagement was critical. From the beginning MVB engaged its new “neighbors” as the single top priority — an estimated 75 residents who lived in close proximity to the construction site of the new bank facility. The groundbreaking celebration was the culmination of this effort.

 

Entry Title: Energy Speaks

Organization: Independent Oil and Gas Association of West Virginia

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: With the continued Marcellus Shale development throughout West Virginia, the Independent Oil and Gas Association of West Virginia tasked CRA to continue to help spread a positive message about the industry. For 2013, CRA recommended a grassroots approach with community speaking engagements and education initiatives like career days and teacher programs. Similar programs in other states are adopting Energy Speaks’ approach and utilizing the Energy Speaks tactics and information in their own programs.

 

Entry Title: Septemberfest

Organization: Fairmont State University

Award Group: Not-for-Profit

Summary: Fairmont State University, Main Street Fairmont and the City of Fairmont came together in 2013 in a collective effort to engage Fairmont State students, alumni and community members at-large in the Downtown District. Septemberfest-- a distinctly original and collaborative event in the heart of Downtown that provides an atmosphere of community and connectivity--was born. It was a visible win for all involved and has made a lasting impact Downtown and throughout the community.


Crystal Award

Entry Title: Stuff the Bus

Organization: United Way of the River Cities

Award Group: Not-for-Profit

Summary: United Way of the River Cities and its partners hosted the third-annual Stuff the Bus event at four Walmart locations in August 2013. This event helped to provide school supplies, food items and bedding items to students who needed them in three counties. The community at large responded to this need, which allowed United Way of the River Cities to reach its goals and objectives.

 

Honorable Mention

Entry Title: The Reaching the Summit Community Service Initiative

Organization: Citizens Conservation Corps of West Virginia

Award Group: Not-for-Profit

Summary: The Reaching the Summit Community Service Initiative was an effort of leaders from a nine county region in southern West Virginia working to identify service projects and community service activities. The effort was organized and managed by the Citizens Conservation Corps of West Virginia and relied on volunteers to complete. Community engagement was critical to the effort. The event culminated with the five days of service completing more than 350 service projects in the region.

 

Honorable Mention

Entry Title: Energy Speaks

Organization: Independent Oil and Gas Association of West Virginia

Principal Agency: Charles Ryan Associates

Award Group: Political / Issue Management

Summary: With the continued Marcellus Shale development throughout West Virginia, the Independent Oil and Gas Association of West Virginia tasked CRA to continue to help spread a positive message about the industry. For 2013, CRA recommended a grassroots approach with community speaking engagements and education initiatives like career days and teacher programs. Similar programs in other states are adopting Energy Speaks’ approach and utilizing the Energy Speaks tactics and information in their own programs.


Crystal Award

Entry Title: Buy Local Shinnston Campaign

Organization: City of Shinnston

Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations

Award Group: Student

Campaigns Team

Summary: The student-produced, community-relations-based Buy Local Shinnston campaign was conducted in Dr. Rita Colistra’s Public Relations Campaigns course. Six PR seniors worked throughout the spring 2013 semester to raise awareness of the importance and economic value of shopping at local businesses, rather than making purchases in other communities.  The campaign used an integrated approach that involved extensive media coverage, advertising, social media, the city’s first Buy Local Day and various promotional materials with key campaign messages.

 

Crisis Communication


Crystal Award

Entry Title: MVB Bank SMiSphing Scam Response & Recovery

Organization: MVB Bank

Award Group: Business / Industry

Summary: When MVB Bank was targeted as part of a broad SMiShing scam, the response by the bank Marketing Department was strategic and immediate.  The result took a potentially damaging situation and created positive coverage for the Bank, positioning the company as a leader in promoting awareness about protection from scams and guarding personal financial information. While MVB was not the first institution targeted, it was the first to take an offensive approach in its response.

 

External Communications


Crystal Award

Entry Title: Just Drive Campaign

Organization: WV Department of Transportation and WV Division of Motor Vehicles

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: July 1 2013 WV drivers would be fined for talking or texting while driving. The Manahan Group was charged with creating a brand and a subsequent media campaign to discourage WV drivers from using cell phones while driving. This brand targeted all WV drivers, but specifically focused on teen drivers – “Just Drive”. The components of the campaign included a kick-off event, TV, outdoor, social media, website, driving simulators for events, as well as premium items.

 

Entry Title: Smokey Bear 2014 Calendar

Organization: West Virginia Division of Forestry

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: The most requested publication the West Virginia Division of Forestry produces is the annual Smokey Bear calendar. A staple of the fire prevention program since 2008, this calendar uses light-hearted images to address a serious issue: wildfire prevention.

 

Honorable Mention

Entry Title: The Reaching the Summit Community Service Initiative

Organization: Citizens Conservation Corps of West Virginia

Award Group: Not-for-Profit

Summary: The Reaching the Summit Community Service Initiative was an effort of leaders from a nine county region in southern West Virginia working to identify service projects and community service activities. The effort was organized by the Citizens Conservation Corps of West Virginia and relied on volunteers to complete. The external campaign to promote The Initiative spanned two years and culminated with the five days of service completing more than 350 service projects in the region.

 

Honorable Mention

Entry Title: Manufacturing Pathways Campaign for WVMA

Organization: West Virginia Manufacturers Association

Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: The student-produced Manufacturing Pathways campaign was conducted in Dr. Rita Colistra’s Public Relations Campaigns course. Ten PR seniors worked to increase awareness of educational programs available to help foster training in the industry and to educate key publics of the job outlook in the WV manufacturing industry and the need for skilled workers and. The campaign used an integrated approach that involved extensive research, media coverage, advertising, social media, website creation, and a manufacturing event.


Crystal Award

Entry Title: Questions Campaign

Organization: River Valley Child Development Services

Principal Agency: Marshall University Public Relations Campaign Management Class

Award Group: Student

Summary: Students in Public Relations Campaign Management class in the W. Page Pitt School of Journalism and Mass Communications at Marshall University researched, planned, executed, and evaluated a campaign for River Valley Child Development Services, a nonprofit early childhood education organization. The campaign raised funding and awareness for the Tuition Investment Program Support scholarship, benefitting children of parents who work and go to college to ensure the children continue to attend a high-quality early childhood program.

 

Integrated Communications

 

Honorable Mention

Entry Title: BrickStreet Testimonial Campaign

Organization: BrickStreet Insurance

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: BrickStreet Insurance needed a fresh concept for their latest campaign. Charles Ryan Associates (CRA) decided that the best way to emphasize BrickStreet’s 360° model was to create a testimonial campaign featuring some of the company’s policyholders. The focus of these testimonials was to highlight how the BrickStreet 360° model can assist policyholders. The campaign is still in its early stages but has proved to be an engaging concept for the company.

 

Entry Title: "I'm Charlie West" Campaign

Organization: Charleston Convention & Visitors Bureau

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: The Charleston Convention and Visitors Bureau tasked Charles Ryan Associates with creating a campaign that would both energize and promote the city. The “I’m Charlie West” campaign was specifically designed to give Charlestonians a voice – to show pride in their city. By capitalizing on the Charlie West airline expression, the integrated campaign was launched across a variety of media platforms – including print, broadcast (TV and radio), outdoor, electronic and social media.


Crystal Award

Entry Title: Raze Integrated Campaign

Organization: WVDDHR West Virginia Youth Tobacco Prevention Program

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: Fahlgren Mortine worked with the West Virginia Youth Tobacco Prevention program in order to create an integrated campaign for the teen-led tobacco prevention movement, Raze. Fahlgren conducted both online and in-home interviews to better understand West Virginian youth’s perspective on tobacco. Ultimately, Fahlgren developed an overarching strategy surrounding a single most important message: REBELLION IS HEALTHY. The Rebel campaign translated across traditional and online media, on the program’s website and throughout their events.

 

Honorable Mention

Entry Title: WVU Tech Recruitment Campaign

Organization: WVU Institute of Technology

Award Group: Not-for-Profit

Summary: Facing an increasingly competitive market, WVU Tech prepared an integrated marketing communications plan to support the institution’s recruitment goals. The recruitment communications campaign, which was based on national recruitment trends and internal market research, included multiple components – publications, direct mail, website, social media, displays, and advertisements – all of which were created in-house. At the time of submission, Tech’s recruitment numbers are indicating substantial increases over the previous year's increased enrollment.

 

Entry Title: Health Sciences and Technology Academy (HSTA) Spring 2013

Organization: The Health Sciences and Technology Academy

Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team

Award Group: Student

Summary: The student-produced Health Sciences & Technology Academy campaign was conducted in Dr. Rita Colistra’s Public Relations Campaigns course. Seven PR seniors worked to raise awareness of the HSTA program through an event-based campaign. The campaign used an integrated approach that involved media coverage, advertising, social media, and two community Health Fairs in Braxton and Marshall Counties.  The campaign effectively reached key publics, which ultimately resulted in a $250,000 budget increase for the program.

 

Internal Communications


Crystal Award

Entry Title: Living Learning Communities Campaign

Organization: Marshall University Department of Housing and Residence Life

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in Public Relations Campaign Management class in the W. Page Pitt School of Journalism and Mass Communications at Marshall University researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The campaign raised awareness for the MU Living-Learning Communities, a residence life method developed to help on-campus residents, especially first-year college students, settle comfortably into a college environment and provide further academic support outside of the classroom.

 

Special Events - Seven Days or Less


Crystal Award

Entry Title: MVB Bank Charleston Groundbreaking Celebration

Organization: MVB Bank

Award Group: Business / Industry

Summary: MVB Bank is a community-centered bank founded on the principles of honesty, respect and accountability. As the organization expanded into the Kanawha Valley and West Virginia’s capital city of Charleston, community engagement was critical. From the beginning MVB engaged its new “neighbors” as the single top priority — an estimated 75 residents who lived in close proximity to the construction site of the new bank facility. The groundbreaking celebration was the culmination of this effort.

 

Honorable Mention

Entry Title: The Arthur B. Hodges Center at Edgewood Summit Grand Opening

Organization: Edgewood Summit

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Edgewood Summit approached Charles Ryan Associates (CRA) to assist with the grand opening of their new state-of-the-art building for memory support and skilled nursing care – the Arthur B. Hodges Center at Edgewood Summit. Even with unpredictable weather conditions, the event was a great success.


Crystal Award

Entry Title: “WV150:  West Virginia’s 150th Birthday Celebration”

Organization: Governor's Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: Last year, the State of West Virginia celebrated its 150th birthday, marking the historic occasion with four days of festivities at the state Capitol. Chelsea Ruby, Director of Marketing and Communications for the West Virginia Department of Commerce, planned and supervised the event and its marketing campaign.  The objective was to create a memorable set of events that would attract at least 20,000 people, and to set the stage for statewide publicity.

 

Honorable Mention

Entry Title: Raze RRKEs

Organization: WVDHHR West Virginia Youth Tobacco Prevention Program

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: Fahlgren Mortine worked with the teen-led tobacco-prevention movement called Raze to plan a series of statewide events known as the Regional Raze Kick-off Events (RRKEs).  Suffering from declining registration and high attrition, Fahlgren was challenged to increase event excitement and attendance. By recommending changes to the location and agenda, introducing new speakers and original activities, and expanding social media reach, Fahlgren was able to create an event series that more teens were excited to attend.

 

Entry Title: The Reaching the Summit Community Service Initiative Five Days of Service

Organization: Citizens Conservation Corps of West Virginia

Award Group: Not-for-Profit

Summary: The Reaching the Summit Community Service Initiative was an effort comprising leaders from a nine-county region in southern West Virginia working to identify community service activities. The effort was managed by the Citizens Conservation Corps of West Virginia and relied on volunteers to complete the more than 350 service projects. The five-day event garnered tremendous media coverage including daily broadcast and web coverage, more than 20 front-page articles and seven positive editorials.

 

Honorable Mention

Entry Title: USCAA National Soccer Tournament

Organization: WVU Institute of Technology

Award Group: Not-for-Profit

Summary: WVU Tech Athletics has a tumultuous history, in part because of multiple conference changes resulting in challenging public image issues. With growing success in soccer, the University hosted the National USCAA Soccer Championships in Charleston, W.Va. Tech’s promotional plan reinforced the University’s image as an exceptional academic institution and a strong athletic competitor. The tournament proved to be highly successful increasing brand awareness and positioning them as a major economic driver for the local economy.

 

Entry Title: Virginia Craft Brewers Fest

Organization: Virginia Craft Brewers Guild

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: The Virginia Craft Brewers Fest features a competition for Virginia breweries as well as hand pour tastings. In 2013, Charles Ryan Associates partnered with the Virginia Craft Brewers Guild to increase attendance and provide event coordination and creative services, as well as traditional media outreach and social media engagement. Through these services, the event saw a 42 percent increase in attendance and a 45 percent increase in brewer participation.

 

Entry Title: A Summit of Service - The Initiative and WVU Day of Service

Organization: Citizens Conservation Corps of West Virginia

Award Group: Pro Bono

Summary: The Reaching the Summit Community Service Initiative was thrilled to partner with the West Virginia University Football team to demonstrate the power of collaboration and volunteerism. WVU Football stepped up to the call for volunteers by sending the entire team to Nicholas County as part of the community service effort. The impact garnered tremendous media coverage including 18 articles in five print publications in a single day, in addition to coverage on all other mediums.


Crystal Award

Entry Title: Fox Trot for Parkinson's Research

Organization: The Michael J. Fox Foundation

Principal Agency: The Manahan Group

Award Group: Pro Bono

Summary: Now in its second year, the Fox Trot expanded significantly from 2013 to add a Friday reception and a 5k run. The event met and surpassed all goals. The event raised $31,000 for The Michael J. Fox Foundation, $11,000 above the goal. More than 420 people participated in the walk and run. And 75 people attended the Wine & Minds kick-off reception and raised $5,000 for local support groups.

 

Entry Title: Event - Buy Local Shinnston

Organization: City of Shinnston

Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team

Award Group: Student

Summary: The Buy Local Campaign team organized Shinnston’s first Buy Local Day to raise awareness of local businesses and drive customer traffic. The event featured free pizza, a clown, giveaways, and a live radio remote. Media coverage, coupons and advertising encouraged local business shopping for the week leading up to the event. The event succeeded in attracting customers to the downtown stores, with some businesses indicating they had the best sales they have experienced in years.

 

Entry Title: Event - Health Science and Technology Academy (HSTA) Spring 2013

Organization: The Health Sciences and Technology Academy

Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team

Award Group: Student

Summary: The events were planned and executed for the Health Sciences & Technology Academy as a part of Dr. Rita Colistra’s Public Relations Campaigns course.  The goal was to raise program awareness among HSTA communities and the WV legislators. To achieve this goal and engage with key publics, two community health fair events were held in Braxton and Marshall Counties.  The events featured health-related businesses, speakers, HSTA student research projects, a live radio remote, and giveaways.

 

Honorable Mention

Entry Title: HSTA Engineering & Technology Expos (Fall 2013)

Organization: Health Sciences & Technology Academy

Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: The events were planned and executed for the Health Sciences & Technology Academy as a part of Dr. Rita Colistra’s fall 2013 Public Relations Campaigns course.  The goal was to raise program awareness among parents, teachers and students. To achieve this goal and engage with key publics, two interactive Engineering and Technology Expos events were held in Cabell and Raleigh counties.  The events featured technology-related businesses, a student competition, speakers, live radio remote, and giveaways.


Crystal Award

Entry Title: Massage Envy Grand Opening

Organization: Massage Envy

Principal Agency: WVSU's Charles R. Byrd Chapter of PRSSA and Tower Communications

Award Group: Student

Summary: Massage Envy franchise owner Cardiologist Geoffrey Cousins solicited the assistance of WVSU's PRSSA and Tower Communications to market and execute the grand opening event for his new massage and facial spa which was originally set to open in December 2013. We researched to determine target audiences and developed an innovative marketing plan to increase awareness, scheduled a grand opening event with a guest speaker and developed marketing strategies and tactics to promote the event.

 

Special Events - Eight Days or More


Crystal Award

Entry Title: IGS CNG Fueling Stations

Organization: IGS CNG Services

Principal Agency: The Manahan Group

Award Group: Business / Industry

Summary: IGS CNG Services hired The Manahan Group to coordinate the announcement of three compressed natural gas fueling stations that the company planned to construct in West Virginia. The events were a huge success. This message came from the client just hours after the two kickoff announcements: “Wow, where do I begin? Today’s pressers were nothing short of outstanding – a real home run.”

 

Entry Title: 150th Birthday Kids Art Contest

Organization: West Virginia Department of Commerce

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: The Department of Commerce developed a special 150th birthday statewide art contest for students in kindergarten through 12th grade. Children in grades K-5 created a birthday card for West Virginia’s special celebration. Students in grades 6-8 and 9-12 created short videos by themselves or in teams of two. The contest was a huge success and received more than 1,000 entries from students around the state.

 

Entry Title: 2013 Reunions Celebrate West Virginia's 150th Birthday

Organization: Department of Commerce

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: Wanting to make as many folks as possible aware of this sesquicentennial birthday while marketing the state as a great place to work, live and raise a family, West Virginia Department of Commerce looked to reunion planners hosting family and school reunions. Included in the kits was everything you needed to celebrate the state’s birthday! The result was 1000 planners sharing information with more than 80,000 guests.

 

Honorable Mention

Entry Title: Marco Campaign

Organization: Marshall University

Award Group: Not-for-Profit

Summary: Marshall University’s mascot has undergone major changes over the years including the 2008 transformation that left fans a little unhappy. When it became apparent that Marco’s costume needed to be replaced, we knew we needed to consult the fans to find out if they wanted Marco to stay the same or return to his classic look. We also wanted to include our fans and continue the excitement throughout the process until the big reveal.


Crystal Award

Entry Title: SMART529 "When I Grow Up" Contest

Organization: West Virginia's State Treasurer’s Office

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: In an effort to raise brand awareness and increase the number of accounts opened by parents with kids in elementary schools, the agency created a campaign that asked students in kindergarten through fifth grade, “What do you want to be when you grow up?” The contest proved to be a success from all standpoints. Overall sales for SMART529 were up 3.5 percent over 2012 and new accounts increased by 7.5 percent over the previous year. A record number of entries, 5,000, were submitted for the contest and over 10,000 inquiries were made for SMART529 materials during the contest time-period.

 

PROGRAMS

 

Annual Reports


Crystal Award

Entry Title: BrickStreet Annual Report

Organization: BrickStreet Insurance

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: BrickStreet Insurance is required to produce a yearly annual report detailing the company’s financial data. In addition to the financial data, BrickStreet provides updates from the company over the past year and expands on their future vision. Charles Ryan Associates (CRA) was in charge of all aspects of production, including writing, design and distribution. The annual report is sent to policyholders, agents and other interested parties.

 

Honorable Mention

Entry Title: MVB Financial 2012 Annual Report

Organization: MVB Financial Corp.

Award Group: Business / Industry

Summary: In 2012, MVB enjoyed a fourth consecutive year of record-setting financial performances while also enjoying five-star ratings for safety and security.  The report content needed to capture the benefit of the MVB business model, as well as the impact of its outstanding client satisfaction and talented team. The cover artwork of thoroughbred racing in Charles Town, was a unique way to demonstrate spirited competitiveness, emblematic of MVB’s focus on profitable quality growth and forward progress.


Crystal Award

Entry Title: Greenbrier County Convention & Visitors Bureau Annual Report

Organization: Greenbrier County Convention & Visitors Bureau

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: After numerous unforgettable events and notable accomplishments throughout the Greenbrier Valley for Fiscal Year 2012/13, the Greenbrier County Convention & Visitors Bureau and its agency of record, Charles Ryan Associates, worked to develop an annual report that displayed not only the fiscal successes, but also the outreach and marketing accomplishments for the area.

 

Honorable Mention

Entry Title: Honoring Service, Empowering Health

Organization: VA Medical Center, Huntington, WV

Award Group: Not-for-Profit

Summary: The Huntington VA Medical Center's (VAMC) Honoring Service, Empowering Health annual report is a compilation of accomplishments and statistics in a year that marked the beginning of a huge cultural transformation to patient-centered care.  In 2013 there were great strides made in shifting the VAMC culture to be more proactive, personalized and Veteran-centered. The focus is no longer on disease, but instead on what is important to the Veteran for his or her health and wellness.

 

Entry Title: Legal Aid Annual Report

Organization: Legal Aid of West Virginia

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: Legal Aid of West Virginia hired The Manahan Group to design its 2013 annual report.  Legal Aid was gearing up for a legislative initiative that could help solve some financial problems. The annual report was a great success. Not because the client liked it: “You all did a fantastic job,” but because it played a supporting role in the passage of new legislation that would add needed funds to Legal Aid’s budget.

 

Entry Title: United Way of the River Cities' 2013 Annual Report

Organization: United Way of the River Cities

Award Group: Not-for-Profit

Summary: United Way of the River Cities, Inc., employed a different approach to its 2013 Annual Report. The organization used its Focus Areas, localized photographs, attention to branding detail and other tactics to achieve its goals and objectives.

 

Audiovisual Presentations

 

Honorable Mention

Entry Title: The Appalachian Way

Organization: Appalachian Power

Award Group: Business / Industry

Summary: Appalachian Power had two goals for employee communications in 2013: • Share company’s priorities and goals • Draw on strong company culture and traditions to boost morale and improve employee engagement.  The corporate communications team planned face-to-face meetings in the spring of 2013 to reach all 3,500 employees in West Virginia, Virginia and Tennessee. “The Appalachian Way” video was created to share company messages quickly and succinctly and to build company culture and loyalty.

 

Entry Title: CRA SloMoHoHo

Organization: Charles Ryan Associates

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Charles Ryan Associates (CRA) did not want to create a typical holiday greeting for 2013. Instead of going the traditional route with a printed card, CRA decided to make a unique video highlighting their individuality and creativity. The slow motion video is more visually engaging than the usual card and showcases the skills of CRA’s creative team.

 

Entry Title: Huntington In Bloom

Organization: Cabell-Huntington Convention & Visitors Bureau

Award Group: Business / Industry

Summary: This video was created to highlight the beautification efforts of the city of Huntington, during participation in the America In Bloom program. One of the judging criteria included the number of views that the video had once it was published through the judging period. This video had over 2000 YouTube views in a 2 month period and currently has 4,120 YouTube views.  This video won the national competition and received a $500 award.

 

Entry Title: West Virginia - The Premier Fly Fishing Destination on East Coast

Organization: State of West Virginia

Principal Agency: Fly Rod Chronicles with Curtis Fleming

Award Group: Business / Industry

Summary: As 2013 kicked off, so did the season of Fly Rod Chronicles with Curtis Fleming with intent to inform the world of the perfect destination for all outdoor enthusiasts – West Virginia!  In planning the project, the collaborative efforts of the tourism, commerce, and natural resources state departments worked with the staff of FRC.  The objectives were to provide visual, real experiences about the vast opportunities the Mountain State offers with a national audience of millions.


Crystal Award

Entry Title: WV Power TV

Organization: West Virginia Power

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: The West Virginia Power, a single-An affiliate of the Pittsburgh Pirates, wanted to increase attendance numbers by advertising the Power Park field as an evening destination for fun. The Power Park worked with CRA on television spots advertising the idea: “Some things are just better at the ballpark.” Three humorous spots were developed that aired throughout the season, and attendance for 2013 increased by more than 5,000 over 2012’s numbers.

 

Entry Title: 150th 3-D Video

Organization: WV Governor's Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: 150 in 3-D:  A Century and a Half of West Virginia Pride We set out to plan an event with more than the traditional fireworks and cake found at an ordinary birthday celebration—we were looking for something with a real “wow” factor.  When we stumbled upon the idea of a 3-D film, we knew we would found just the thing to make the celebration unforgettable.  We set out to bring the first-ever 3-D film to West Virginia to be projected on the State Capitol.


Crystal Award

Entry Title: Best. Decision. Ever.

Organization: Marshall University

Award Group: Not-for-Profit

Summary: The Best. Decision. Ever. commercial was produced in August 2013 to increase awareness of Marshall University and portray the university as the best decision for potential students. It also allowed alumni and donors to recognize the importance of their decision to become a part of Marshall University. The commercial was used locally and nationally on television and during Marshall athletic events. It was part of the institutional marketing for Marshall University.

 

Entry Title: Energy Speaks Opportunities for Life Video

Organization: Independent Oil and Gas Association of West Virginia

Principal Agony: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: The Independent Oil & Gas Association of West Virginia tasked CRA to include education in the overall Energy Speaks initiative. In order to capture the attention of West Virginia high school students, CRA Films created a five-minute video highlighting the many benefits of working in the oil and natural gas industry. The video relied on eye-catching graphics and upbeat music to relay the information in a fun manner. Thus far, the video has been seen by more than 2,000 students.

 

Honorable Mention

Entry Title: Frank: Making a Choice to Read

Organization: United Way of the River Cities

Principal Agency: Trifecta Productions

Award Group: Not-for-Profit

Summary: United Way of the River Cities and Trifecta Productions created the “Frank: Making a Choice to Read” video series in December 2013. This is the first: 30 spot and long-form video combination of several, showcasing United Way of the River Cities’ focus areas and the work the organization does in the community.

 

Honorable Mention

Entry Title: Lincoln

Organization: Charleston Convention & Visitors Bureau

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: June 2013 marked West Virginia’s 150th year of statehood. Many events were planned to celebrate this milestone. To garner interest as well as increase visitors to Charleston for the events, the Charleston Convention and Visitors Bureau tasked CRA with creating a unique, fun video that could be distributed through traditional and social media. It received media coverage both during and post production, and helped drive people to the CCVB website for more information.

 

Entry Title: Marshall University Homecoming Video

Organization: Marshall University

Award Group: Not-for-Profit

Summary: The Marshall University Homecoming Video was created in-house by university videographers during Homecoming 2014.  The purpose of the video was to allow students, alumni and Herd fans from near and far to see the work before, during and after a major university function.  From the parade, to the halftime show to the teardown after the football game, Marshall fans are given a front-row seat to how it all comes together.

 

Entry Title: Signs Commercial Spot

Organization: United Way of the River Cities

Principal Agency: Trifecta Productions

Award Group: Not-for-Profit

Summary: United Way of the River Cities and Trifecta Productions partnered to create a :30 commercial spot to help raise awareness and funds during the holiday season. The "Signs" commercial spot aired starting in December 2013, and it sparked interest and online donations.


Crystal Award

Entry Title: Kanawha Kordsmen Promotional

Organization: Kanawha Kordsmen

Principal Agency: West Virginia State University's Charles R. Byrd PRSSA

Award Group: Student

Summary: West Virginia State University's Charles R. Byrd Chapter of PRSSA and Tower Communications, a student-run public relations firm, worked with representatives of the Kanawha Kordsmen to produce a promotional video for use in both recruitment and for marketing purposes. The finished product includes interviews, performances and re-enactments in order to make the viewer aware of services available as well as how to become a member of the all men’s chorus.

 

Honorable Mention

Entry Title: The Civil War: Battle for the 'Burg

Organization: WOUB Public Media

Award Group: Student

Summary: Parkersburg High School in Parkersburg, West Virginia was opened in 1867 and from that time was known for its excellence in athletics. Exactly 100 years later, Parkersburg High became too big, and thus Parkersburg South High School was created. With Parkersburg South's creation the greatest rivalry in the state of West Virginia was also born. This half hour documentary talks to former players and coaches, and follows this year's teams up to and following their game.

 

Articles

 

Honorable Mention

Entry Title: Cool or Hot - The Business Climate is Great in West Virginia's Cities featuring Morgantown and Fayetteville

Organization: West Virginia Development Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: “Cool or Hot - The Business Climate is Great in West Virginia's Cities featuring Morgantown and Fayetteville”  Each issue of West Virginia Edge magazine offers profiles of two geographically and economically diverse cities highlighting both booming businesses and chic small-town living. Fayetteville was chosen for its designation as “One of the Nation’s Coolest Small Towns,” by Budget Travel magazine, a theme that contrasted with Morgantown’s reputation for being one of the nation’s “hottest” cities, as designated by Forbes magazine. 20,000 printed copies were distributed and 1,200 online views were recorded.

 

Entry Title: Benefits of Being Green

Organization: West Virginia Development Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary:  “Benefits of Being Green” shows that West Virginia’s forest resources are used wisely by the state’s forest industry. The article showcases companies that use as much of the tree as possible, thereby reducing the overall number of trees harvested and keeping wood waste out of landfills. This “green” way of doing business is in line with the Boy Scouts of America’s Leave No Trace principles that guided the construction of The Summit: Bechtel Scout Reserve.

 

Entry Title: Big Bad Big Oil

Organization: Independent Oil & Gas Association of West Virginia

Principal Agency: Homestead Communications

Award Group: Not-for-Profit

Summary: The goal for “From the Burd’s Nest: Big Bad Big Oil” was to highlight the direct and indirect economic impact of the oil and gas industry on the economy of West Virginia and the nation at a time when many are only criticizing this field.  Written by Charlie Burd and edited by Diane Slaughter, the article was direct, concise and informative and met its goal successfully.


Crystal Award

Entry Title: Economic Evolution

Organization: West Virginia Development Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: The West Virginia Department of Commerce commissioned an article featuring the state’s successes in the “new economy,” driven by research and innovation. Economic Evolution focused on biosciences, reflecting the industry’s key stages: research, capital, startup and commercial growth. The article appeared in Commerce quarterly magazine West Virginia Edge. The magazine targets business executives inside and outside the state to raise awareness of the state’s growing economic diversity and attractive business environment.

 

Books


Crystal Award

Entry Title: Saving Energy in WV Public Buildings

Organization: WV Division of Energy

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: In 2013, Commerce Communications was asked by the West Virginia Division of Energy to produce a publication that would review all of the projects funded through the American Recovery and Reinvestment Act (ARRA) of 2009 in the state. The result was a book that provided a record of West Virginia’s involvement in the largest energy efficiency and renewable energy deployment in U.S. history. A total of 145 EECBG and 113 SEP/ARRA facilities were documented.

 

Brochures


Crystal Award

Entry Title: E&H Brochure

Organization: E&H Manufacturing

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Charles Ryan Associates worked closely with E&H Manufacturing, Inc. to create a cost-efficient, yet effective sales brochure. The goals for the sales brochure were to brand E&H as a leading manufacturer of oilfield production equipment and creatively showcase the company’s product lines. This brochure became an instant favorite among the company’s sales team and customers, and continues to be E&H’s primary sales and marketing tool.

 

Honorable Mention

Entry Title: Eagle Product Catalog

Organization: Eagle Manufacturing

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Charles Ryan Associates was tasked to redesign Eagle Manufacturing Company’s product catalog – a publication that includes more than 750 industrial and material handling products and the company’s only merchandise sales material. As a part of Eagle’s brand campaign, which launched in early 2013, CRA redesigned the 60-page catalog by adding new product descriptions, large photographs of the company’s best-selling products and action shots of employees, and overall flair with brand colors and creative elements.

 

Entry Title: Huntington, West Virginia Film Brochure

Organization: Cabell-Huntington Convention & Visitors Bureau

Award Group: Business / Industry

Summary: The Huntington Film Brochure ties the benefits offered by the state film office together with those offered by the city of Huntington in order to highlight both the potential for filming in Huntington and the availability of incentives and a very high tax rebate for qualified productions. The piece was geared to potential film/TV producers and was released at the American Film Market in LA in November 2013.

 

Entry Title: Reptiles and Amphibians Regulations Brochure

Organization: WV DNR Wildlife

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: Reptiles and amphibians are a valuable and abundant wildlife resource. They provide us with opportunities to study, appreciate and use our natural heritage. In 2013, the WVDNR established these regulations to enable these activities without harming reptile and amphibian populations.

 

Entry Title: Alpha Xi Delta: Brochure

Organization: Bethany PRSSA, Alpha Xi Delta

Award Group: Student

Summary: The Alpha Xi Delta brochure was refurbished this past year. The old brochure was out of date and needed a modern look. The Brochure is for Alpha Xi Delta: Delta Chapter at Bethany College, The project was to make a brochure that would appeal to independent and freshman women on campus and inform them about the Delta Chapter.


Crystal Award

Entry Title:  Buy Local Shinnston

Organization: City of Shinnston

Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: Based upon primary research for the campaign, it was determined that the best way of reaching target publics and providing them with the needed information was through an informative brochure. The infographic was a map of all the downtown businesses, numbered to correspond with descriptions of the businesses on the following pages. The team also included reasons why it is important to shop locally. 1,000 brochures were distributed.

 

Honorable Mention

Entry Title: LLC Brochure

Organization: Department of Housing and Residence Life at Marshall University

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The goal of the campaign was to raise awareness for the department’s Living Learning Communities. One tactic created to aid in attaining this goal was a brochure to highlight the benefits of joining an LLC at MU. The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the students in the Living Learning Communities at MU.

 

Direct Mail


Crystal Award

Entry Title: SMART529 Holiday Direct Mail

Organization: West Virginia's State Treasurer’s Office

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: The SMART529 plan is West Virginia’s college savings plan. The Manahan Group designed a holiday direct mail piece that targeted both non-account and account holders of children birth to ten years of age. The piece needed to stand out from other pieces of mail that people would be receiving around the holidays – eye catching and informative in a whimsical way.

 

Entry Title: LLC Postcard

Organization: Department of Housing and Residence Life at Marshall University

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, PR Campaign Management, at Marshall University researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The goal of the campaign was to raise awareness for the department’s Living Learning Communities. One tactic to attain this goal was a postcard targeted at freshmen, highlighting the registration deadline. The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the students in the Living Learning Communities at MU.

 

Holiday Cards

 

Honorable Mention

Entry Title: BrickStreet Holiday Card

Organization: BrickStreet Insurance

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Charles Ryan Associates has been designing holiday cards for BrickStreet for the past several years. This card is sent out to policyholders, companies and various other individuals associated with the company. The purpose of the card is to show BrickStreet’s appreciation during the holiday season. This year, it featured a new winter themed design on the front cover and a warm, friendly greeting inside.

 

Honorable Mention

Entry Title: CRA SloMoHoHo

Organization: Charles Ryan Associates

Award Group: Business / Industry

Summary: The 2013 CRA Holiday Card needed to be different than those from previous years. Instead of a traditional card, CRA decided to produce a holiday themed video. The video was shot in slow motion, with visually entertaining props and attire, to incorporate the CRA brand theme of individuality. The result was a truly unique holiday “card” which was distributed to CRA’s clients, friends, families and other interested parties and drove nearly 800 viewers to the website.


Crystal Award

Entry Title: 2013 Holiday Card "Holiday Celebration"

Organization: WVU Institute of Technology

Award Group: Not-for-Profit

Summary: In celebration of the University’s recent growth and progress, the Office of Relations & Communications wanted to create an uplifting, holiday card highlighting the University’s successes. The creative concept included a print card illustrating a holiday celebration at the home of the University president, along with a unique website featuring the six success stories. Email and social media were used as supporting tactics in the messaging strategy.

 

Invitations

 

Honorable Mention

Entry Title: MVB Bank Charleston Groundbreaking Celebration Invitation

Organization: MVB Bank

Award Group: Business / Industry

Summary: The groundbreaking celebration for the new MVB Bank facility in Charleston, West Virginia., was planned to complement the community relations initiatives in the area to engage neighbors impacted by the construction, as well as elected officials and key opinion leaders. The key objective for the invitation was to showcase the new building rendering and build on the momentum of excitement for the new construction.


Crystal Award

Entry Title: Governor and First Lady Holiday Invitations

Organization: WV Governor's Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: The Governor’s Office planned two holiday parties at the West Virginia Culture Center on Dec. 6 and 7, 2013. The Governor’s Office asked Commerce Communications staff to produce the invitations, envelopes and entrance tickets for both celebrations. Several designs were submitted to the Office for discussion and approval. The chosen design featured an image of the State Capitol building on a winter’s night. Once approved, Commerce Communications was responsible for coordinating the printing and mailing of the invitations.

 

Logos


Crystal Award

Entry Title: Pooling Together Logo

Organization: Pooling Together

Principal Agency: The Manahan Group

Award Group: Business / Industry

Summary: The West Virginia Chamber of Commerce hired The Manahan Group and Brown Communications to organize an outreach campaign to allow “pooling” in natural gas-rich shale formations. The Manahan Group’s goal was to create a logo that complimented the name “Pooling Together” and gave a friendly, warm and modern look. Secondarily, we wanted to emphasize that pooling was good for the state’s future.

 

Entry Title: Women in Balance Logo

Organization: Women in Balance

Principal Agency: Asayo Creative, Inc.

Award Group: Business / Industry

Summary: A Morgantown based woman-owned company, Women in Balance is a counseling practice with a complete focus on women’s health and wellness. When Women in Balance approached Asayo, the company was looking for a unique logo to help integrate the company’s brand identity. To do this, Asayo took the direction of a “tree of life” concept, symbolizing feminine strength and perseverance, and highlighting it with a natural, calm color scheme.


Crystal Award

Entry Title: Brewers Fest Logo

Organization: Virginia Craft Brewers Guild

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: The Virginia Craft Brewers Guild hosts an annual event for Virginia craft beer brewers -- the Virginia Craft Brewers Fest. The event showcases several brewers and a wide variety of beer. For this event, the Virginia Craft Brewers Guild and the Virginia Manufacturers Association tasked CRA to create a new logo to coincide with the new look and feel of the Virginia Craft Brewers Guild website.

 

Honorable Mention

Entry Title: Home Visitation Conference Logo

Organization: WVDHHR Office of Maternal Child and Family Health / Home Visitation Program

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: Fahlgren Mortine worked with the WVDHHR’s Office of Maternal Child and Family Health to plan the first Home Visitation Conference. This included development of the conference logo. We discovered many of the participants worked with difficult issues affecting at-risk pregnant women and mothers of at-risk young children, leaving them feeling isolated. Fahlgren developed a logo that helped emphasize that the home visitation network was part of a larger team that is strengthening West Virginia’s families.

 

Entry Title: Integrated Behavioral Health Conference Logo

Organization: WVDHHR Bureau for Behavioral Health and Health Facilities

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: The Fahlgren Mortine worked with WVDHHR’s Resources’ Bureau for Behavioral Health and Health Facilities to implement the first Integrated Behavioral Health Conference including logo development. The conference attracted a wide range of individuals involved in behavioral health, who experienced frustration with a system that felt splintered. We determined the most important goal was for participants to understand that integration is key to positively changing behavioral health. The logo emphasized through collaboration new opportunities are created.


Crystal Award

Entry Title: Huntington Ale House Logo

Organization: JMC 383 Advertising Layout and Design / Huntington Ale House

Principal Agency: Sean Kraft

Award Group: Student

Summary: The Huntington Ale House knows their customers crave variety, relaxation and sophistication. With 17 different draft beers and 58 brands of bottle beer, beer is The Huntington Ale House! Street light utensils say; dig into some good food too! Goudy Old Style, a humanistic and refined typeface, is selected for is ability to say sophisticated but relaxing. Red and yellow bring youthfulness and a touch of hunger. Black, white and silver add polish.

 

Entry Title: LLC Logo

Organization: Department of Housing and Residence Life at Marshall University

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in JMC 439/539, PR Campaign Management, at Marshall University researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The goal was to raise awareness for the department’s Living Learning Communities. One tactic to attain this was a logo. Their goal was to ensure students had a sense of belonging within their residence halls. The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the students in the Living Learning Communities at MU.


Crystal Award

Entry Title: Logo - Buy Local Shinnston

Organization: City of Shinnston

Principal Agency: P.I. Reed School of Journalism

Award Group: Student

Summary: This logo was designed for the Buy Local Shinnston campaign as a part of Dr. Rita Colistra’s Public Relations Campaigns course. The creative director designed the logo to fit with the City of Shinnston’s current branding scheme, and it served as a visual reminder to Buy Local.  The logo design featured a cityscape that resembled a small town like Shinnston. It was used on all promotional materials for the campaign.

 

Entry Title: Logo - Manufacturing Pathways for WVMA

Organization: West Virginia Manufacturers Association (WVMA)

Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: This logo was designed for the Manufacturing Pathways campaign for the WVMA as a part of Dr. Rita Colistra’s Public Relations Campaigns course. After deciding the Manufacturing Pathways program would be referred to as ManuPath, a logo to fit the campaign.  The highways extending from the title represent the variety of opportunities ManuPath provides. The “M” mirrors the official WVMA logo's block font, while the “path” text depicts a curvy design, representing a winding route.

 

Entry Title: Mary Beth Trout Scholarship Logo

Organization: PRSSA, Relay for Life, Bethany College Equine Program

Principal Agency: Bethany College PRSSA

Award Group: Student

Summary: This logo represents the scholarship fund named after an inspirational woman who was taken from the Bethany College Equine program too soon due to breast cancer. Mary Beth Trout was the mother of 2012 graduate Margaret Hilinski. The logo is a of a horse jumping with butterfly wings, symbolizing the Equine Club that she loved and supported so dearly, and a Butterfly to represent her love for gardening and as a reminder to equine members.

 

Entry Title: Questions Logo

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Entry Title: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a Questions logo used to continue solidifying the branding campaign started the previous year. Most all campaign tactics featured the logo. The campaign raised nearly $8,000 to benefit children in the region.

 

Entry Title: T-Shirt Logo

Organization: Marshall University Department of Housing and Residence Life

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in JMC 439/539 class, PR Campaign Management, at Marshall University researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The goal was to raise awareness for the Living Learning Communities. One tactic created to aid in attaining this goal was a t-shirt logo, to create a sense of belonging within residence halls. The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the DHRL budget to serve the students in the Living Learning Communities at MU.

 

Honorable Mention

Entry Title: WVAO Logo

Organization: WV Academy of Otolaryngology

Principal Agency: Alexis Bramer for Homestead Communications

Award Group: Student

Summary: Otolaryngology.  Most people can’t pronounce it, spell it or define it.  According to the dictionary, it is “a medical specialty concerned especially with the ear, nose, and throat.”  Under the guidance of Homestead Communications, WVU intern Alexis Bramer created a logo for the West Virginia Academy of Otolaryngology – Head and Neck Surgery, Inc. (WVAO) that visually represented the ears, nose and throat, physical structures addressed by WVAO members, while still providing a geographic identity for the academy’s members.

 

Magazine or Newsletter

 

Honorable Mention

Entry Title: IOGA News

Organization: Independent Oil & Gas Association of West Virginia

Principal Agency: Homestead Communications

Award Group: Not-for-Profit

Summary: IOGA News is the monthly magazine of the Independent Oil and Gas Association of West Virginia (IOGAWV).  Our primary goal for 2013 was to maintain our editorial content quality and percentage of publication, while maintaining a positive net income for the nonprofit association.  Based on the quality and quantity of content, as well as financial outcomes, Homestead Communications exceeded the goals set for IOGA News.


Crystal Award

Entry Title: Members Magazine

Organization: Huntington Museum of Art

Award Group: Not-for-Profit

Summary: The Huntington Museum of Art Members Magazine is published twice a year. Its purpose is twofold. The first goal is to inform Members of the Huntington Museum of Art about the wide variety of programs, classes, lectures, and exhibitions taking place at HMA. The second objective is to serve as a marketing tool to attract new members. HMA’s membership increased 7 percent from the previous year with 1,483 members as of January 2014.

Magazine or Newsletter (Primary audience is external.)

 

Honorable Mention

Entry Title: BrickStreet Magazine

Organization: BrickStreet Insurance

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: The InSide BrickStreet magazine was created in 2006 as part of BrickStreet’s external communication strategy. Its primary focus is to inform agents and policyholders and keep them up-to-date on company events and successes. It contains several features including a message from the president and CEO, a cover story focused on a specific policyholder and other topics of interest. The magazine continues to be a successful tool for BrickStreet.

 

Entry Title: WVU Children's Hospital Winter/Spring Newsletter

Organization: WVU Children's Hospital

Principal Agency: Asayo Creative, Inc.

Award Group: Business / Industry

Summary: Located in Morgantown, West Virginia, WVU Children’s Hospital provides specialty maternal, infant and pediatric care to West Virginia families. For the WVU Children’s Hospital Winter/Spring Newsletter, Asayo Creative created a brand consistent newsletter featuring a minimalist cover, high-impact imagery and powerful content.

 

Honorable Mention

Entry Title: 2013 Winter Smart Family News Newsletter

Organization: West Virginia's State Treasurer’s Office

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: The Smart Family News Newsletter is WV’s college savings newsletter for WV Families. The stories introduce students and parents to SMART529, West Virginia’s College Savings Plan. It also contains information for the SMART529 “When I Group Up” essay contest. The newsletter assisted in the creation of nearly 400 new SMART529 accounts in 2013 and more than 4,500 “When I Grow Up” entries – making 2013 the largest year for entries since the contest began.


Crystal Award

Entry Title: B&E Magazine - Fall 2013

Organization: West Virginia University College of Business and Economics

Award Group: Not-for-Profit

Summary: This entry is the WVU College of Business and Economics Fall 2013 magazine, targeted toward audiences that include alumni, donors, parents, domestic and international contacts, and friends of the College. The cover story features the College’s numerous national rankings during 2013, significantly increasing our recognition and visibility. Our content supports strategic priorities to advance the College. Outstanding design by Erica Lindsay, written by Rachel Nieman and Executive Editor Patrick Gregg.

 

Entry Title: B&E Magazine - Spring 2013

Organization: West Virginia University College of Business and Economics

Award Group: Not-for-Profit

Summary: This entry is the WVU College of Business and Economics Spring 2013 magazine, targeted toward audiences that include alumni, donors, parents, domestic and international contacts, and friends of the College. The cover story features a $3 million gift by the BrickStreet Foundation, markedly increasing the impact we can make in our state. Our content supports strategic priorities to advance the College. Outstanding design by Erica Lindsay, written by Rachel Nieman and Executive Editor Patrick Gregg.

 

Entry Title: EDGE Magazine Boy Scout Edition

Organization: West Virginia Development Office

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: “WV Edge, Issue 3”  With the Bechtel Summit hosting hundreds of Boy Scouts and leaders from around the country during July 2013, the staff dedicated Issue 3 of the Edge to the history and development of the Summit, as well as how the event would benefit the state both now and in the future. Each staff writer was assigned an article that fit with the overall theme of “Building Tomorrow’s Leaders Today: Youth Learn Skills in West Virginia.”

 

Entry Title: Marshall Magazine

Organization: Marshall University

Award Group: Not-for-Profit

Summary: Marshall Magazine is published three times a year by Marshall University for active alumni and selected friends of the university.  Its purposes are to continue the contact that alumni have with the university and to keep them advised of news concerning the university, such as major staff changes, construction projects, alumni profiles and departmental profiles.


Crystal Award

Entry Title: Health Care Highlights

Organization: Government Relations Specialists, LLC

Principal Agency: Sterling Communications of WV, LLC

Award Group: Political / Issue Management

Summary: Health Care Highlights reaches more than 5,000 professionals and policymakers weekly during the regular session of the WV Legislature, and monthly following interim committee meetings.    HCH focuses on health topics and legislative deliberations. A bill tracking section features the history and status of all health care bills introduced in the state Senate and House of Delegates. It's simple design allows readers to follow individual pieces of legislation or seek more in-depth coverage on specific issues.

 

Media Kit


Crystal Award

Entry Title: Allevard Sogefi Announcement

Organization: West Virginia Development Office-International Office

Principal Agency: Commerce Communications

Award Group Not-for-Profit

Summary:   Automotive component manufacturer Allevard Sogefi and West Virginia Governor Earl Ray Tomblin jointly announced the company would add a new product line and up to 250 jobs in Prichard, W.Va. The West Virginia Department of Commerce, Communications, planned a news event to announce the expansion, emphasizing the new jobs, the tie-in to the European mission and the success of international businesses in the state.

 

News Releases

 

Honorable Mention

Entry Title: The Reaching the Summit Community Service Initiative Kick Off Release

Organization: Citizens Conservation Corps of West Virginia

Award Group: Not-for-Profit

Summary: To announce the largest community service initiative in our nation’s history required strategic planning, effective messaging and tactical outreach. The communications team for the Reaching the Summit Community Service Initiative wrote the kick off press release announcement as a vehicle to raise awareness of the significant community service effort. In response to the release, more than 15 million impressions were garnered and it spurred national, regional and local media engaged in coverage for the effort.

 

Honorable Mention

Entry Title: Alpha Xi Delta: Wild Things Press Release

Organization: PRSSA, Alpha Xi Delta, The Old Main Journal

Award Group: Student

Summary: Alpha Xi Delta: Delta Chapter at Bethany College, WV wrote a press release depicting their fundraising achievement at a Washington Wild Things game. The Washington Wild Things are a baseball team in Washington, Pennsylvania. The group along with others sponsored the trip for freshmen women and men to attend a baseball game free. The trip was a recruitment tool and an opportunity for Alpha Xi Delta to raise money and awareness for Autism Speaks.


Crystal Award

Entry Title: LLC News Release

Organization: Department of Housing and Residence Life at Marshall University

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in JMC 439/539, PR Campaign Management, at Marshall researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life. The goal was to raise awareness for the Living Learning Communities. One tactic created to attain this was a news release about the LLC’s iPhone app. The release was placed in the MU student newspaper—The Parthenon—as well as on the university’s student radio station—WMUL. The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the students in the Living Learning Communities at MU.

 

Online Publications

 

Honorable Mention

Entry Title: BrickStreet InSights

Organization: BrickStreet Insurance

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Since its inception, BrickStreet has provided policyholders and other target audiences with resources so they can stay up-to-date on issues related to the workers’ compensation industry. This includes their electronic newsletter, BrickStreet InSights, which is disseminated via email every month. It has been a successful component of the company’s commitment to communications.

 

Honorable Mention

Entry Title: maroonwhite.com Enhances Alumni Experience

Organization: Fairmont State University

Award Group: Not-for-Profit

Summary: 15 months after the transition from a printed publication to an online publication, maroonwhite.com is saving months of employee time, interacting with more alumni than ever before and being read in more than 9 languages in 62 countries.


Crystal Award

Entry Title: LLC iPhone App

Organization: Department of Housing and Residence Life at Marshall University

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU. The goal of the campaign was to raise awareness for the department’s Living Learning Communities. One tactic created to aid in attaining this goal was an iPhone app to highlight the LLC’s at MU.The campaign’s overall result is a doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the students in the Living Learning Communities at MU.

 

Honorable Mention

Entry Title: WVPA Beacon

Organization: WV Psychological Association

Principal Agency: Alexis Bramer with Homestead Communications

Award Group: Student

Summary: The West Virginia Psychological Association (WVPA) completely revamped its branding in 2013 with the goal of creating a new sense of unity and vibrancy within the organization.  Using the new logo and web site as a guideline, WVU intern Alexis Bramer redesigned and named the online publication, now known as “WVPA Beacon.”  She met all three objectives set for her at no cost to the nonprofit association for which the work was done.

 

Posters


Crystal Award

Entry Title: SMART529 "When I Grow Up" Poster

Organization: West Virginia State Treasurer's Office

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: The SMART529 “When I Grow Up” essay contest poster was delivered to elementary schools around the state to help gain the interest in students to enter the contest, and also serve as a calendar so the teachers would be able to help with entry deadlines. In 2013 there were more than 4,500 “When I Grow Up” entries – making it the largest year for entries since the contest began.

 

Entry Title: Benefit Concert Poster

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a poster for a benefit concert—targeted at Marshall University students over 21. The event drew enough students to raise $200 and a great number of impressions with regard to the students’ work to raise money to benefit children in the region.

 

Entry Title: Game Night Poster

Organization: PRSSA, Alpha Xi Delta

Award Group: Student

Summary: This poster was designed for an informal recruitment party for Alpha Xi Delta: Delta Chapter of Bethany College, WV. The theme of the party was board games, card games, video games, and any other kind of game you could think of.  The target audience was college age independent and freshman women on Bethany College campus. The competition included the other two sororities at Bethany, Zeta and Phi Mu, who also have informal recruitment parties.

 

Entry Title: Paula Vega Poster

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a poster for a “Funfetti” cupcake promotion with Paula Vega Cakes—targeted at business people in downtown Huntington and other customers. The promotion raised $384 and a great number of impressions regarding the Questions Trivia event to benefit children in the region.

 

Entry Title: Penny Drive Poster

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a poster for a penny drive—targeted at Marshall University students who live in two residence halls on campus. The promotion raised nearly $200 as well impressions with regard to the Questions Trivia event to benefit children in the region.

 

Honorable Mention

Entry Title: Poster - Manufacturing Pathways for WVMA

Organization: West Virginia Manufacturers Association (WVMA)

Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaign Team

Award Group: Student

Summary: This poster/post-card design was created to encourage West Virginia middle and high school students to attend the Manufacturing Extravaganza event as a part of the Manufacturing Pathways campaign for the West Virginia Manufacturing Association. Posters were distributed to Kanawha and Putnam County middle schools to alert them of the event.


Crystal Award

Entry Title: Poster (Bag Insert) - Buy Local Shinnston

Organization: City of Shinnston

Principal Agency: Dr. Rita Colistra's WVU PR 459: PR Campaigns Team

Award Group: Student

Summary: This design was created as a shopping-bag insert for the Buy Local Shinnston campaign as a part of Dr. Rita Colistra’s Public Relations Campaigns course. It was designed to look like a postcard with a picture of downtown Shinnston on the front with the slogan. The back gave statistics about the importance of buying local. The city’s logo was placed in the corner to imitate a stamp. And 3,000 items were distributed to Shinnston shoppers.

 

Entry Title: Questions Trivia Poster

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a poster for the Questions Trivia event—targeted at Marshall University students, faculty, and members of the business community in Huntington. The Questions Trivia campaign raised nearly $8,000 to benefit children in the region.

 

Research


Crystal Award

Entry Title: Raze Research

Organization: West Virginia Department of Health and Human Resources - West Virginia Youth Tobacco Prevention Program - Raze

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: Fahlgren Mortine conducted qualitative primary research on behalf of Raze, an initiative created by the West Virginia Youth Tobacco Prevention program that aims to prevent West Virginia’s youth from using tobacco. The main research objective was to better understand the role tobacco plays in the lives of adolescent West Virginians. Fahlgren used online and in-home interviews with respondents from a mix of urban and rural locations. Key findings helped structure a strategic campaign promoting Raze.

 

Entry Title: Audience Risk Perception and Local News Coverage of the Hydraulic Fracking Industry:  An Ethnographic Study

Organization: Bethany PRSSA

Award Group: Student

Summary: This study examines the influence of local media coverage on audience risk perceptions of the hydraulic fracking process in the Marcellus Shale Region of West Virginia. Focus group interviews were conducted at Bethany College and in Clarksburg, West Virginia in order to observe the two communities and to compare their perceptions of risks associated with hydraulic fracking as portrayed by local press.


Crystal Award

Entry Title: Research - Buy Local Shinnston

Organization: City of Shinnston

Principal Agency: Dr. Rita Colistra's WVU PR 459: PR Campaigns Team

Award Group: Student

Summary: The research was conducted for the Buy Local Shinnston campaign as a part of Dr. Rita Colistra’s Public Relations Campaigns course.  After conducting secondary research, primary research was gathered to gauge awareness levels, perceptions and behaviors of Shinnston-area residents and businesses. The research involved an online community survey, a paper business survey, a community focus group, and a business roundtable. The research results were used to establish the campaign’s goals, objectives, strategies and tactics.

 

Entry Title: Research - West Virginia Manufacturers Association (WVMA) Campaign

Organization: West Virginia Manufacturers Association (WVMA)

Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: This research was conducted for the WVMA, as a part of Dr. Rita Colistra's PR 459: Public Relations Campaigns course. It included pre- and post- campaign surveys of eighth-grade students, teachers, and parents surveys.  Findings from the pre-campaign and post-campaign research provided necessary information to better the WVMA’s efforts and to guide the campaign. Conducted as a part of the Manufacturing Pathways campaign for the West Virginia Manufacturers Association. It included eighth-grade student, teacher, and parent surveys in both Kanawha and Putnam counties, as a part of Dr. Rita Colistra's PR 459: Public Relations Campaigns course.

 

Single Issue Newsletters / Booklets


Crystal Award

Entry Title: Our Story

Organization: AMFM Nursing & Rehabilitation Centers

Award Group: Business / Industry

Summary: The public have many perceptions about “the old folk’s,” or “nursing home.” From morning television or newspaper ads, the public hear words like “abuse,” “neglect,” or even “death” in relation to nursing centers.  AMFM used the 2014 calendar as a way to tell “Our Story.” The story of a family owned chain of skilled nursing and rehabilitation centers, providing care to hundreds of people, employing more than 1,000 people and being a community partner.


Crystal Award

Entry Title: Falcon Country Passport

Organization: Fairmont State University

Award Group: Not-for-Profit

Summary: Fairmont State University takes every opportunity to inspire Future Falcons. The “Falcon Country Passport” was produced for the Office of Admissions and Recruitment as an activity book for children in area schools and those who visit campus with their families. The piece encourages young children to explore FSU and collect passport stamps at the library, athletic events, and special programs. Freddie, the Falcon mascot, guides children as they color, and learn — they are “Junior Falcons.”

 

Honorable Mention

Entry Title: Questions Trivia Program

Organization: River Valley Child Development Services

Principal Agency: Public Relations Campaign Management Class at Marshall University

Award Group: Student

Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these goals was a program—passed out to the 250 people in attendance, showcasing specifics of the event, including sponsors and the client, RVCDS. The campaign raised nearly $8,000 to benefit children in the region.

 

Honorable Mention

Entry Title: The Deltaness

Organization: PRSSA, Alpha Xi Delta

Principal Agency: Bethany PRSSA

Award Group: Student

Summary: The Deltaness is the annual alumnae newsletter of Alpha Xi Delta: Delta Chapter at Bethany College. Each year a new Public Relations Chair is elected, and a new format is created for the Deltaness. This keeps the image fresh, and shows how the chapter has changed over the last year. This entry is the newsletter for the 2012 to 2013 academic year at Bethany College.

 

Social Media

 

Honorable Mention

Entry Title: Carol for Ca$h Facebook Contest

Organization: DC Lottery

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: In December 2013, the DC Lottery tasked Charles Ryan Associates with increasing engagement of the DC Lottery Facebook posts by 15 percent in a final push toward the end of the year during the holiday season. In the end, CRA planned and launched a two-week contest titled “Carol for Ca$h” that increased Likes (by 500 users) and engagement (by more than 3,000 percent). In addition, website visitors increased 20 percent during the two-week contest.

 

Entry Title: Electronic Patch Wildlife

Organization: WV DNR Wildlife

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary:  The West Virginia Division of Natural Resources set up an educational booth for the National Boy Scout Jamboree held in West Virginia in July 2013. Cloth patches are the preferred reward for participating, but they are expensive to produce. An alternative was devised: an electronic patch QR code that Scouts or their leaders could scan into their smart phones, and then later print out on paper. More than 700 scans were recorded.

 

Entry Title: Forestry BSA Display

Organization: WV Division of Forestry

Principal Agency: Commerce Communications

Award Group: Not-for-Profit

Summary: The West Virginia Division of Forestry asked the Department of Commerce Communications and Marketing Division to create an interactive display showcasing careers in forestry for the 2013 Boy Scouts of America Jamboree. The display used Quick Response Codes to show Scouts and members of the BSA Venturing program, including females, there are many different careers within the field of forestry, including firefighting, disaster assistance, urban forestry, logging enforcement and training, and landowner assistance.

Award Group: Not-for-Profit

 


Crystal Award

Entry Title: Just Drive Social Media

Organization: WV DOT and WV DMV

Principal Agency: The Manahan Group

Summary:  On July 1, 2013 WV state law regarding use of a cell phone while driving changed. Drivers would be fined for talking or texting while driving. The Manahan Group conducted research and developed a brand that not only targeted all WV drivers, but also focused on teens. Using a variety of images, The Manahan Group posts compelling anti-texting messages such as, “Texting Makes a Crash Up To 23 Times More Likely”.

 


Crystal Award

Entry Title: "Dare To Be A Duck"

Organization: Youth Commission International

Principal Agency: The Manahan Group

Summary: Youth Commission International (YCI) assists middle and high school students in starting and maintaining Christian clubs that meet on middle school and high school campuses. Through an existing client, YCI came to The Manahan Group to provide advertising, PR and social media coordination for an upcoming fundraiser. The Facebook page, “Dare to be a Duck Coming to Charleston, WV,” was established and in just over six weeks recorded over 2,900 “likes” and helped to sell more than 6,500 tickets and led to a successful fundraiser for YCI.

 

Entry Title: Manufacturing Pathways for WVMA

Organization: West Virginia Manufacturers Association (WVMA)

Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team

Award Group: Student

Summary: The campaign team for Dr. Rita Colistra's PR 459: Public Relations Campaigns course attempted to build and maintain a social media presence in order to engage the core publics for the educational programs. They were successful. Let them show you the way.

 

Web Sites

 

Honorable Mention

Entry Title: Crossroads Property Rescue Website

Organization: Crossroads Property Rescue

Principal Agency: Asayo Creative, Inc.

Award Group: Business / Industry

Summary: A Morgantown based property restoration company; Crossroads Property Rescue needed a fresh new website that carried through the visual concepts of its design materials. To accomplish this, Asayo created a fully responsive, user-friendly site utilizing bold icons to represent each service provided. Video testimonials highlighting employees and donated Crossroads’ projects showcase the authentic, community-oriented personality of the Crossroads brand.


Crystal Award

Entry Title: Eagle Website

Organization: Eagle Manufacturing

Principal Agency: Charles Ryan Associates

Award Group: Business / Industry

Summary: Charles Ryan Associates worked with Eagle Manufacturing Company to create a product-based website to allow Eagle’s customers worldwide to search and find the company’s 750+ products. CRA’s customized products module and Content Management System for Eagle allows for the easy addition of products, a photo gallery, certifications and more. These features allow Eagle to better position and market its industrial safety and hazardous material handling products to its customers.

 

Entry Title: Pooling Together Website

Organization: Pooling Together

Principal Agency: The Manahan Group

Award Group: Business / Industry

Summary: The West Virginia Chamber of Commerce hired The Manahan Group and Brown Communications to organize an outreach campaign to allow “pooling” in natural gas-rich shale formations. The Manahan Group’s goal was to create a website – www.poolingtogether – that complimented the name “Pooling Together” and logo, giving the site a friendly, warm and modern look.

 

Honorable Mention

Entry Title: CAMC Intranet Redesign

Organization: Charleston Area Medical Center

Award Group: Not-for-Profit

Summary: CAMC’s Marketing and Public Affairs department, along with other members of an interdisciplinary project team, completed a comprehensive redesign of the company’s intranet. The project consisted of: the transition to a new content management platform, building a new web-based communication system to prioritize internal messaging, a standardized page design for all departments and a workforce engagement strategy to create a functional, efficient site for the company’s 7,000 employees.

 

Honorable Mention

Entry Title: Just Drive Website

Organization: WV Division of Highways/Department of Transportation

Principal Agency: The Manahan Group

Award Group: Not-for-Profit

Summary: July 1 2013 WV state law regarding use of a cell phone while driving changed. You would be fined now for using a cell phone while driving. The Manahan Group created the “Just Drive” brand to discourage WV drivers from using cell phones while driving. The “Just Drive” website is a place where drivers can sign the Governor’s Safe Driver Pledge and have an opportunity to share their texting and driving story.


Crystal Award

Entry Title: Raze Website

Organization: West Virginia Department of Health and Human Resources - West Virginia Youth Tobacco Prevention Program – Raze

Principal Agency: Fahlgren Mortine

Award Group: Not-for-Profit

Summary: The West Virginia Youth Tobacco Prevention program and its teen-led movement, Raze were challenged with a dated website that was difficult to update and even more difficult to navigate from a user perspective. The website is the main tool for communicating with its members. Fahlgren Mortine worked with the Raze program to completely redesign and re-launch the website (www.RazeWV.com) in 2013.

 

Entry Title: The DEAL Website

Organization: The EdVenture Group

Principal Agency: Charles Ryan Associates

Award Group: Not-for-Profit

Summary: Charles Ryan Associates worked with The EdVenture Group in 2013 to create an engaging (and fun!) website to help generate awareness about digital education and literacy to West Virginia students, teachers and parents. Primarily targeted to middle and high school students, this website, later branded as “The DEAL,” (which stands for “Digital Education and Literacy”) offers current and entrusted information to assist users in their daily use of digital tools and resources.


Crystal Award

Entry Title: WVU Children's Hospital Development Office Website

Organization: WVU Children's Hospital Development Hospital

Principal Agency: Asayo Creative, Inc.

Award Group: Pro Bono

Summary: Located in Morgantown, West Virginia, WVU Children’s Hospital provides specialty maternal, infant and pediatric care to West Virginia families. Serving as a key aspect of the hospital’s fundraising, the development office website is where all hospital donors are driven through several fundraisers, including the annual Gala. To show appreciation to the hospital, Asayo Creative donated an interactive, user-friendly website to the WVU Children’s Hospital Development Office.

 

Entry Title: Website - Manufacturing Pathways for WVMA

Organization: West Virginia Manufacturers Association (WVMA)

Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaign Team

Award Group: Student

Summary: The newly created Manufacturing Pathways, or ManuPath, website was created in order to reach key publics to educate them about the opportunities available in the manufacturing fields.

 

 



Practitioner of the Year

2014 Aly Goodwin Gregg

2013 Communications Staff, Appalachian Power

2012 Kim Harbour

2011 Sara Payne Scarbro

2010 Lynn R. Swann
2009 George Manahan
2008 C. Bryan Brown
2007 Lisa Wharton Turner
2006 Linda Arnold
2005 John Womack, CAE
2004 Joe Stevens
2003 Helen Matheny, APR
2002 Joe Gollehon, APR
2001 Virginia Painter
2000 Karen Mess Frashier, APR
1999 Penney A. Hall, APR
1998 Jeri H. Matheney, APR
1997 Diane Slaughter, APR, CAE
1996 Joe Long, APR
1994 Harry Mitchell
1993 Brent Archer
1992 Communications Staff, Columbia Gas Transmission
1991 Cathryn Gibbs Harris, APR, Fellow PRSA
1990 John W. Wiater, APR, Fellow PRSA
1989 Dan Lacy
1988 Caryn Gresham
1987 Cathryn Gibbs Harris, APR, Fellow PRSA
1986 Ann Green
1985 H. William Chaddock, APR
1984 Roberta Fowlkes, APR
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Chapter Service Award

2014 Brandon Totten

2013 Todd Beane

2012 Buddy Davidson

2011 George Manahan

2010 John Womack
2009 BrickStreet Insurance Corporate Affairs
2008 Bethany Ross and Jennifer Vieweg
2007 Dr. Tee Ford-Ahmed
2006 Brian Peterson
2005 Tammy Harper Wheeler
2004 John Womack, CAE
2003 Jennifer Reynolds
2002 Todd Beane
2001 John Golden, APR
2000 Joe B. Long, APR
1999 Dolores A. Kinder, APR and Virginia R. Painter
1998 Karen Mess Frashier, APR
1997 Chuck Rice
1996 Penney Hall, APR
1995 Ginny Painter and Robin Long
1994 Chuck Rice
1992 Diane Slaughter, APR
1991 Roberta Fowlkes, APR
1990 Cathryn Gibbs Harris, APR, Fellow PRSA
1988 F. David Cotten, APR, Fellow PRSA
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Young Professional Award

2014 Chelsea Ruby

2013 Jessica Sharps

2012 Rachel Coffman

2011 Laura Jordan
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Outstanding Educator
2014 Dr. Trevellya (Tee) Ford-Ahmed, WV State University

2013 Dr. Terry Hapney, Marshall University

2012 Bethany College
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Lifetime Achievement Award
2013 George Manahan
2000 Ann Green
1998 F. David Cotten, APR, Fellow PRSA
1996 Thad Epps
1995 Charles E. Ryan, APR
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PRSA College of Fellows

2011 Joe W. Gollehon, APR, Fellow PRSA

2006 Diane Slaughter, CAE, APR, Fellow PRSA
1998 John W. Wiater, APR, Fellow PRSA (deceased)
1997 Cathryn Gibbs Harris, APR, Fellow PRSA
1990 F. David Cotten, APR, Fellow PRSA
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Outstanding West Virginian

2014 Sen. John D. Rockefeller IV
2013 Jennifer Garner

2012 Larry Groce

2011 Jim Justice

2010 Coach Bob Huggins
2007 Dr. H. Keith Spears
2006 Andy Milovich
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Crystal Award Archive

 

2013 Crystal Awards Entries



2009 Crystal Awards Recipients

 

2008 Crystal Awards Gala PowerPoint Presentation

2007 Crystal Award Case Summaries

2006 Crystal Award Case Summaries

2005 Crystal Award Recipients and Case Summaries

2004 Crystal Award Recipients and Case Summaries

2003 Crystal Award Recipients and Case Studies

2002 Crystal Award Recipients and Case Studies

2001 Crystal Award Recipients and Case Studies

2000 Crystal Awards Case Studies

1999 Crystal Awards Case Studies

2002 East Central District Round-up Results

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UPCOMING EVENTS

08.20.2014

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