For public relations practitioners, APR means Accredited in Public Relations, and it is a challenging goal that is indeed attainable. Central California Chapter PRSA stands ready to help its members achieve this next level in professional development.
The APR certification proves practitioners have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.
The APR designation is the only professional certification program open to public relations professionals, and is administered by the Universal Accreditation Board (UAB), a consortium of nine leading industry organizations, including PRSA.
Any PRSA member in good standing can apply for Accreditation, but it is recommended candidates have at least five years’ experience in the full-time practice or teaching of public relations, and who have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship.
Candidates must complete an application that is to be reviewed by the UAB for adequate full-time public relations experience. If approved, the next step is to participate in a Readiness Review, which is a face-to-face review by three APRs to determine whether the candidate has a grasp of the knowledge, skills and abilities required to pass the comprehensive examination.
The final step is a Comprehensive Examination that is administered at numerous testing centers around the nation.
The cost is $385. PRSA members receive a rebate of $110 upon completion of the computer-based Examination. And, Central California Chapter members will receive a 50 percent one-time reimbursement of the test fee if the exam is taken within six months of completion of the Chapter Study Sessions and Readiness Review.