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Accreditation
- The Public Relations
Society of America, in cooperation with the Universal Accreditation Board (UAB)
maintains a national accreditation program available to members with at
least five years of experience in the public relations profession. Accreditation is
attained by successfully completing a comprehensive written examination. he examination is currently being
redesigned.
- Accreditation is one way to show employers,
clients and peers that you have the knowledge and experience necessary to rank among the
top practitioners in the profession.
- To achieve
accreditation, each practitioner must demonstrate a general knowledge of the broad field
of public relations, and must have a comprehensive understanding of his or her
concentration within the field. A member who is "Accredited in Public
Relations," or APR, has achieved the highest status available to anyone in the public
relations profession.
- Registration for the examination must be
done through the national office of Public Relations Society
of America. The West Virginia Chapter offers study sessions to help
prepare candidates to successfully earn the APR designation. Contact Joe Long, APR for more information
on participating in these sessions.
- All members in good standing are now eligible to
take the APR examination. We will coach you for at least 9 weeks, then
you decide when you are ready to take the exam.
- More information is available on line at the professional development
section on www.prsa.org, including recommended texts and a $25
(members’ price) candidate preparation guide. If you have been
considering taking the exam or waiting for your opportunity, now is a
great time to begin. Join us and begin your journey to professional
accreditation.
- More information is available on line at the
professional development section on www.prsa.org, including recommended
texts and a $25 (members’ price) candidate preparation guide. If you
have been considering taking the exam or waiting for your opportunity, now
is a great time to begin. Join us and begin your journey to professional
accreditation.
Sessions will cover the following
information:
frequently asked questions about the APR
examination
introduction to Code of Ethics
publics and public opinion
the public relations practice
research - informal and formal methods,
primary and secondary, use in planning and evaluation
the public relations program - goals and
objectives, strategies and tactics, defining publics, using research, costs and budgeting,
measuring results
communications process - theory and models
legal aspects of public relations
public relations and management
test-taking guidelines and coaching
The West Virginia Chapter is pleased to have
the following members who have achieved APR status. Those individuals listed as
"Fellow PRSA" have achieved the APR status, in addition to being nominated and
accepted into the PRSA College of Fellows in recognition of contributions to the
profession and the community after 20 years of experience in public relations.
Tom Dearing, APR
Roberta P. Fowlkes, APR
John Golden, APR
Joe W. Gollehon, APR
Jennifer Reed Goddard, APR
Charles Harmon, APR
Cathryn G. Harris, APR, Fellow PRSA
Robert P. Jones, APR
Joe B. Long, APR
Julie Marsh, APR
Jeri Matheney, APR
Helen Matheny, APR
Shawn Patterson, APR
Charles E. Ryan, APR
Diane Slaughter, CAE, APR,
Fellow PRSA
Deborah S. Wheeler, APR
Beth White, APR
John W. Wiater, APR, Fellow PRSA
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