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- 2001 Crystal
Awards
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- Campaigns
- Community
Relations
- Special
Events and Observances - 7days or less
- Special
Events and Observances - 8 days or more
- Crisis
Communications
- External
Communications
- Projects
- Annual Reports
- Internal
Communications
- External
Communications
- Press
Kits
- Collateral
Materials
- Web
Sites
- Back
to Awards page
Campaigns
- Community
Relations
- Agency
- Crystal Award Winner
- Just in Time Committee
- Maple Creative, LLC
- The Just in Time Committee is the public relations
wing of the regional airport effort, created to inform citizens of the tri-state area
about the positive social and economic benefits of the project. The Committee officially
formed in July of 2000 and has since incorporated a creative, multi-faceted marketing
strategy to provide objective facts, expert opinion and information on the regional
airport in West Virginia.
- The Dow Chemical Company
- Charles Ryan Associates
- Dow Chemical Company (Dow) announced in August 1999
its intent to merge with Union Carbide Corporation (UCC). Dow quickly realized the impact
that a merger of this magnitude would have on West Virginia. Without an existing presence
in West Virginia, Dow decided to search locally for a communications partner and found
Charles Ryan Associates (CRA) ready to meet the challenge of introducing Dow to West
Virginia. In February 2000, CRA developed a community relations plan specific to the needs
of area residents. The plan included a Public Information Center in South Charleston,
stakeholder visits to Dow’s corporate headquarters and a community-based PowerPoint
West Virginia Overview.
- A Principled Man: Rev. Leon Sullivan
- MotionMasters, Inc.
- Charleston, West Virginia, native Leon Sullivan took
his principles to the world and, in doing so, helped bring down apartheid in South Africa.
But few in his home state recognized the profound contributions he has made. MotionMasters
embraced the challenge to the tell the story of this quiet leader to his state, his nation
and the world. "A Principled Man: Rev. Leon Sullivan" carried the message
through a widely aired video documentary, study programs delivered to West Virginia
libraries and teachers, and a Web site. Through the project, the world today better
understands the remarkable contributions of this humble leader.
- Not-for-Profit
- At Your Service
- Public Service Commission of West Virginia
- A wonderful attribute of West Virginia is its concept
of "community," a term often endearingly used to collectively refer to the
entire state. After a series of missteps led to a breach of public trust, the Public
Service Commission of West Virginia began losing some credibility with the very statewide
community it was formed to serve and to protect. A new agency administration brought with
it the fresh air of openness and integrity, and served as the basis of a comprehensive
community relations campaign that helped restore the agency’s reputation, trust and
place in the Mountain State community.
- “People
Power Profits” Business Awards Dinners
- WV Division of Rehabilitation Services
- The
West Virginia Division of Rehabilitation Services’ (DRS) mission is to enable and
empower individuals with disabilities to work and to live independently. It didn’t take much research to learn that
finding good employees in today’s fast-paced job market is often difficult. DRS could
offer qualified individuals to employers while at the same time making tax incentives
available. But, our research found that many
employers didn’t know about these advantages or had concerns about hiring individuals
with disabilities. We needed to find a way to
get this message across in a manner that business professionals could relate
to…profits! We found valid information to encourage employing individuals with
disabilities…We just needed to find a way to communicate this information to
employers! This was our challenge. People Power Profits was our solution.
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- Special Events and
Observances - 7 days or less
- Business/Industry
- Crystal Award Winner
- Plant Dedication Ceremony
- Toyota Motor Manufacturing, West Virginia
- Toyota Motor Manufacturing, West Virginia
(TMMWV),
conducted a two-day dedication event to celebrate the completion of its Buffalo engine
plant. On Sunday, May 21, 2000 TMMWV honored its employees and their families with a
cookout, plant tour and private Mountain Stage concert. On Monday, May 22, 2000, TMMWV
continued the celebration with local, state and national leaders, local business people,
and suppliers. Monday’s event included a ceremony during which a one-of-a-kind quilt
was unveiled to symbolize the plant and the company donated an ambulance to the town of
Buffalo, W.Va. Complete with a reception, media Q&A, and plant tour, the TMMWV Plant
Dedication Ceremony was a celebration of West Virginia success.
- Not-for-Profit
- Best in West Virginia
- Crystal Award Winner
- 2001 Rehabilitant of the Year Ceremony
- “From a Compassionate Past to An Empowering
Future”
- WV Division of Rehabilitation Services
- The Rehabilitant of the Year (ROY) Award was created
32 years ago to honor clients' achievements. When a communications audit determined that
our employees saw this event as successful, but our external audiences reported little or
no knowledge of this significant annual event. The
communications team set out to showcase our success stories in a manner that would draw
attention to our programs as well as increase our funding. Using this already
established program we were able to draw attention to our successes and gain publicity to
produce increased awareness.
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- Special Events and
Observances - 8 days or more
- Business/Industry
- Celebrating Science 2000 – "Space Station
Shawnee"
- Aventis CropScience
- Celebrating Science is a partnership between the
Shawnee Community Education Center and the Aventis Institute Site. In 1997, a Community
Improvement Council was formed to address issues of concern between the Institute
community and the nearby Institute Plant. One of the chief concerns of the community was
the education of its children. Recognizing that the employees of the Institute Site
include many skilled scientists, engineers and technicians, the Community Improvement
Council and volunteers from the plant began planning a way to use that expertise to
improve the math and science skills of local children and to spark their interest in the
sciences. The result was this innovative program, "Celebrating Science." For
each of the four years of the program, a unique theme was established. Employees from the
plant, coordinated through the Public Affairs Department, literally took science to the
Center during Shawnee’s summer day camp program. Interactive, hands-on activities,
designed by the employees, serve to engage the youngsters in various disciplines of
science. In the summer of 2OOO, "Space Station Shawnee" challenged the student
campers to learn what it would take to become astronauts. These youngsters became
astronauts-in-training.
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- Crisis
Communications
- Business/Industry
- New Year’s Day Fire: Tragedy or Opportunity
- Snowshoe Mountain Resort
- On the night of December 31, 2000, a fire occurred in
Snowshoe Mountain’s main retail/food & beverage warehouse. The fire took place at
a time when the state’s largest winter resort was 100 percent occupied with over
9,000 on-mountain guests. As the fire was contained effectively by the resort’s fire
department, the contents and building were a total loss at a value of $1 million. During
the time of the fire, Snowshoe Mountain was experiencing excellent winter weather
conditions. To avoid the wrong message getting out into the market place and to take
advantage of the public relations opportunity the resort’s Communications Department
went into action. It was decided by the department to shoot video and pictures of the fire
with on-mountain video and digital equipment and provide the video and pictures of the
fire to the media by using the department’s satellite truck and the Internet. The
message: "Despite the million dollar fire, the conditions were great, no one was hurt
and the mountain guests were not affected." By getting the correct message out to the
public, already booked guests wouldn’t cancel and additional guests would book, as
they would find out that the conditions were great.
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- External
Communications
- Agency
- Crystal Award Winner
- West Virginia Centers for Independent Living: Gaining
Independence
- Homestead Communications
- The goal of the West Virginia Centers for Independent
Living (CIL) is to help persons with disabilities become as independent as possible,
whether that means doing things for themselves or determining how things are done. The
goal of their external communications campaign was to help consumers and counselors
understand the programs available through CILs around the state. Homestead Communications,
working with CIL staff and the creative team of Digital Vision Works, achieved that
communication goal. Brochures, display boards, public service announcements and videos
were used to tell the CIL story to people with all levels of hearing and visual ability.
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Project Entries
- Annual Reports
- Not-for-Profit
- Crystal Award Winner
- When You Believe
- WV Division of Rehabilitation Services
- The Communications Unit strives to produce materials
that will reflect the achievements of the Division’s employees, clients and programs.
Our message, "Rehabilitation is Working in West Virginia" would be illustrated
in our annual report by using success stories. The title of the annual report, "When
You Believe" was taken from the theme of our annual Rehabilitant of the Year
Ceremony. The award winners honored at the Rehabilitant of the Year Ceremony were the
individuals selected to be featured in the annual report. Using both individual successes
and featuring information about our successful programs would provide accurate information
in an appealing manner to our target audiences.
- Y2K: The Year Of Technology - Fiscal Year 2000 Annual
Report To The Governor
- Bureau of Employment Programs
- The West Virginia Workers’ Compensation Division
is part of the Bureau of Employment Programs (BEP), an umbrella state agency which
includes divisions for Employment Services, Unemployment Compensation and a number of
other functions. Our Fiscal Year ends June 30 and many of the items needed for the Annual
Report are not available until the audit process is completed. We were able to get the
Annual Report completed by the middle of December, a process which was slowed due to the
retirement of two Division directors and the death of a third during the preparation and
approval of the Annual Report. The print run for the Annual Report is only 300 hard
copies; to expand the distribution, a .pdf version was posted on the BEP web site. Since
posting, more than 3,700 copies have been downloaded and printed by internet users,
accounting for nearly 7% of the total BEP web site downloads during that period.
- Charting A New Course
- Mountain State Blue Cross/Blue Shield
- This project is the 1999 Annual Report of Mountain
State Blue Shield. The project was completed in May 2000 with assistance from the Arnold
Agency located in Charleston, West Virginia. The cover design and layout was a joint
venture with the Mountain State Communications Department and the Arnold Agency. The theme
"Charting A New Course" and the contents came from Mountain State Blue Cross
Blue Shield representing the events that took place in 1999 along with the strategies
created for the future goals of the company. This was a very creative piece illustrating
the direction Mountain State took in 1999 and we were very pleased with it.
- West Virginia Court System 1999 Annual Report
- West Virginia Court System
- The 1999 Annual Report of the West Virginia Court
System is the first annual report produced by the West Virginia Supreme Court of Appeals.
The annual report includes an overview of the state unified court system’s budget,
statistics, challenges, and accomplishments. The 16-page report provides information about
the Supreme Court of Appeals, circuit courts, magistrate courts, family law master system,
juvenile system, and mental hygiene system. The report also includes summaries of the
accomplishments of Supreme Court commissions, public outreach projects, and court
technology advancements. The report provides substantive information in a user-friendly
format.
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- Internal
Communications
- Not-for-Profit
- Crystal Award Winner
- Members Magazine
- Huntington Museum of Art
- The Huntington Museum of Art Members Magazine
is published three times a year. Its purpose is twofold. The first goal is to inform
Members of the Huntington Museum of Art about the wide variety of programs, classes,
lectures, and exhibitions taking place during the next four months. The second objective
is to serve as a marketing tool to attract new members to HMA.
- Connections
- WV Division of Environmental Protection
- Connections is the twice-monthly employee newsletter
for the WV Division of Environmental Protection. It is published on the employee intranet,
a computerized service made available to employees only. Through the use of an electronic
medium, color usage is economical; the printing and mailing costs are eliminated. By using
color and graphics, along with pictures, the employees are attracted to the newsletter.
Because of the choice of articles, interest is stimulated and the employees respond
positively. The mix of health topics, safety articles and personal
achievements/happenings, with some agency news, present a hodge-podge of information.
- News@drs
- WV Division of Rehabilitation Services
- News@DRS is a two year old in-house publication at
the Division of Rehabilitation Services that the Agency publishes on its web site. The
publication was initiated to inform employees as well as give them a vehicle in which they
could share the important happening in their life. As editor I encourage as much in put as
I can get. From the responses I have received I feel that News@drs has helped build a
sense of community of caring and concern at DRS.
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- External
Communications
- Not-for-Profit
- The Pulse - A Publication for the Health
Care Provider Community
- Bureau of Employment Programs
- The West Virginia Workers' Compensation Division is
part of the Bureau of Employment Programs which is an umbrella agency including divisions
for Employment Services, Unemployment Compensation and a number of other functions.
Being an exclusive state fund, our relationship with the health care provider community is
always a critical issue. The Pulse was started in late 1999 as a way for
the Division to communicate with the more than 10,000 health care providers who are
involved in treating West Virginia Workers' Compensation claimants in West Virginia and a
number of other states. The Pulse was designed to communicate important
treatment, billing and policy information in a scheduled, professional-looking
publication.
- Workable
- WV Division of Rehabilitation Services
- A communications audit revealed that the Division of
Rehabilitation Services’ previous newsletter, Comeback,
was too employee oriented to meet the needs and interests of its external audience. This new publication was created specifically
to target that audience. Workable reflects both the goal of making work,
(having a job) a viable option for people with disabilities and the fact that people with
disabilities are indeed ready, willing and able to go to work. The title and design of this publication were done
with the help of a focus group which included consumers and professionals in the field of
rehabilitation.
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- Press Kits
- Agency
- A Slave Ship Speaks: The Wreck of the Henrietta
Marie
- Homestead Communications
- "A Slave Ship Speaks:
The Wreck of the Henrietta Marie"
was a major collaboration from its inception to its conclusion. A comprehensive listing
of partners would include everyone from the state’s governor, to legislators,
local elected officials, corporations, foundations, state agencies, nonprofit
organizations and individuals. In planning for the press kit, we provided both
factual information and a sense of the cultural importance of this exhibition. We
feel this press kit accomplished the goals for which it was created: to share the story of
the early slave trade and its impact on all aspects of society.
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- Collateral
Materials
- Posters
- Agency
- Crystal Award Winner
- Mountain Retreat Poster
- Maple Creative
- The fourth annual Mountain Retreat sponsored by
Thomas Memorial Hospital and Psi-Med Incorporated was held at Snowshoe Mountain Resort on
September 29-October 1, 2000. Maple Creative based in Charleston, West Virginia was
instrumental to the project’s success. Maple Creative, a full service public
relations firm, designed the event poster, which received rave reviews from all interested
parties. The poster illustrates the two main selling points of the conference, the healing
theme and the event location. The client actually decided this would be the FINAL design
for the Mountain Retreat and would be used on any further marketing materials for the
event
- Brochures
- Not-for-Profit
- Crystal Award Winner
- 2000-20001 Rack Card
- West Virginia Symphony Orchestra
- As a not-for-profit organization, the West Virginia
Symphony Orchestra is always looking for an inexpensive way to reach current and potential
patrons. This season, the 2000-2001 Rack Card was one of the Symphony's most
effective marketing tools. It was geared to their target audiences including:
current, past and potential season subscribers, local single ticket buyers and tourists.
The card was designed so that its purpose could be deciphered at a glance. It
was also made to be informatiev, yet convenient, simple and to-the-point. The rack
cards were placed throughout the state in various hotels, travel plazas and other heavily
trafficked areas.
- Opportunity at HMA
- Huntington Museum of Art
- "Opportunity at HMA" is the title of the
Huntington Museum of Art's new membership brochure. The goal of the brochure is to explain the
mission of the Huntington Museum of Art to prospective members and outline the benefits
associated with different levels of membership. The brochure was the cornerstone of
a new Membership Campaign that was launched in September 2000 and surpassed its goal of
signing up 200 new members.
- Specialty Items
- Agency
- North Central West Virginia Community Action Agency
Prospectus
- Maple Creative, LLC
- North Central West Virginia Community Action
Association in Fairmont, West Virginia required an updated marketing piece which would not
only communicate an updated professional image, but would also serve as an appropriate
recruiting tool for their economically disadvantaged client base. The agency wished
to redefine their role in the community through public relations efforts and employed the
services of Maple Creative to accomplish this objective. Maple was completely
hands-on in all aspects of the project from the concept stage to layout/design - even
taking the photographs that appear in the brochure.
- Logos
- Not-for-Profit
- Crystal Award Winner
- WV State Rehabilitation Council Logo
- West Virginia State Rehabilitation Council
- The WV State Rehabilitation Council
(SRC) logo design
was created from a single idea and several rough sketches. The final print was
developed with the aid of a computer. Since the development of the logo, it has been
used on the SRC web site, business cards, promotional displays, letterhead and envelopes.
The logo gives continuity to all SRC documents distributed on a regular basis.
The logo's distinctive fuscia and light gray color has given the SRC a recognizable
presence in the disability community.
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- Web Sites
- Not-for-Profit
- www.state.wv.us/bep/wc
- Bureau of Employment Programs
- The West Virginia Workers' Compensation
Division is part of the Bureau of Employment Programs which is an umbrella sate agency for
Employment Services, Unemployment Compensation and a numbr of other functions.
Traditionally, all content and design issues concerning web sites for the various
Divisions within the Bureau were the responsibility of the Management Information Systems
Division. The Bureau's Communications Unit began to share that responsibility in
1999, with an emphasis on making the Workers' Compensation page user friendly and
appealing to the general, nontechnical public. The current web site was posted in
June 2000. Statistical analysis of web site use shows that since the redesign, the
average monthly usage has increased by more than 20% and that the time the average user
spends on the site has more than doubled.
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